Search results for "SAMPLE"

showing 10 items of 2270 documents

Depth and breadth of external knowledge search and performance: The mediating role of absorptive capacity

2015

Nowadays it is commonly accepted that exploiting external knowledge sources is important for firms' innovation and performance. However, it is still not clear how this effect takes place and what internal capabilities are involved in the process. We propose to open the black box between external knowledge search strategies, and innovation and performance by proposing absorptive capacity (AC) as the mediating variable. A sample of 102 biotechnology firms from Spain is used to test the proposed theoretical model through structural equation modeling taking the partial least squares approach. Results suggest that AC acts as a full mediator in the relationship between the depth of external knowl…

MarketingKnowledge SearchKnowledge managementAbsorptive capacityComputer sciencebusiness.industryProcess (engineering)Knowledge sourcesSample (statistics)businessStructural equation modelingIndustrial Marketing Management
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Exploring the role of knowledge management practices on exports: A dynamic capabilities view

2014

Abstract Drawing on dynamic capabilities view, this work provides empirical evidence on the role of knowledge management practices on export intensity in SMEs in a mature and global, non-high-tech industry. A quantitative study with structural equation modeling was carried out on a sample of 157 Spanish and Italian manufacturing companies in the ceramic tile industry. Our results suggest the existence of a mediating effect of dynamic capabilities on exports, hence the implementation of knowledge management practices is a necessary but not sufficient condition to improve exporting, requiring the existence of dynamic capabilities to reconfigure these capabilities. Findings highlight the relev…

MarketingKnowledge managementWork (electrical)business.industrySample (statistics)Relevance (information retrieval)BusinessBusiness and International ManagementDynamic capabilitiesEmpirical evidenceFinanceStructural equation modelingInternational Business Review
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Managerial competencies, innovation and engagement in SMEs: The mediating role of organisational learning

2017

Abstract According to job demands-resources theory, resources promote positive attitudes, which results in several positive behaviors at work. However, there is little research that examines the effect of managerial competencies on positive attitudes at work. Our research proposes a scale of 7 managerial competencies that evidence to be connected with a particularly relevant attitude at work, namely, engagement. We find that the proposed managerial competencies scale overcomes the required psychometric properties, on the basis of a sample of 204 managers of Spanish SMEs. Following job demands-resources theory, our study confirms a direct and positive effect of the 7 managerial competencies …

MarketingKnowledge managementbusiness.industry05 social sciencesSample (statistics)Managerial competenciesWork (electrical)Scale (social sciences)0502 economics and businessPedagogy050211 marketingPsychologybusiness050203 business & managementJournal of Business Research
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Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises

2012

On the basis of a framework for integrated communication management (ICM) derived from perspectives in the integrated marketing communications and communication management literature, we tested various hypotheses concerning the link between ICM and communication effectiveness. The hypotheses were tested on a sample of 642 Swiss-based companies, with a focus on medium-sized enterprises. The data yielded insights as to the role of ICM in respect of both ‘soft’ psychological and ‘hard’ economic measures of communication effectiveness. Results include that aligning communication with the corporate strategy and mission, scripting communication concepts and having a designated function for market…

MarketingKnowledge managementbusiness.industrymedia_common.quotation_subjectMarketing communicationSample (statistics)computer.software_genreCommunications managementScripting languageStrategic managementBusiness and International ManagementCorporate communicationbusinessFunction (engineering)computerIntegrated marketing communicationsmedia_commonJournal of Marketing Communications
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Do firms benefit from interactions with public research organisations beyond innovation? An analysis of small firms

2021

Abstract In this paper we argue that there is an extensive number of studies examining how firms obtain new products from their interactions with scientific agents, but other type of benefits has been overlooked. Specifically, we add to previous literature by considering not only product innovation, but also exploratory (long-term) and exploitative (short-term) results. We administer a tailored survey to firms collaborating with the Spanish National Research Council (CSIC) and data was completed with secondary sources. Results based on a sample of 756 firms suggest that firms consider all types of result as moderately important to them. Moreover, we observe that small firms report higher be…

MarketingO31Economics and EconometricsO32HF5001-6182Product innovationStrategy and Management05 social sciencesContrast (statistics)Public researchSample (statistics)Pro-industry interactionSMEsBenefitsO36Research council0502 economics and business050211 marketingBusinessBusinessBusiness and International ManagementInnovation050203 business & managementIndustrial organizationEuropean Research on Management and Business Economics
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Determinants of website traffic: the case of European fashion apparel retailers

2014

The globalization process together with the extraordinary growth in the use of Internet offer firms new growth opportunities. Retail firms are using a multichannel approach, involving the Internet, in their internationalization strategies. Website traffic as measured by unique users and online awareness is among the measures for assessing the success of the online channel. There is little evidence, however, linking website traffic and the characteristics of the retail multichannel internationalization process. In order to fill this gap, this paper analyses the factors explaining the retailer's international website traffic. Website traffic data for a sample of European fashion apparel retai…

MarketingOnline and offlineEconomics and Econometricsbusiness.industryAdvertisingSample (statistics)E-commerceClothingGlobalizationInternationalizationOrder (business)The InternetBusiness and International ManagementMarketingbusinessThe International Review of Retail, Distribution and Consumer Research
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Score a tweet and post a goal: Social media recipes for sports stars

2016

Abstract Sports performance is not the unique ingredient of a sports star's market value. Some gifted players are undermined by weak media exposure while some less talented players who actively engage in social media and attract fans in millions benefit from exorbitant contracts. This research conceptualizes the effect of social media in the sports business and analyzes the recipes that lead to high market value for sports stars. This study uses qualitative comparative analysis (QCA) on a sample of 95 top soccer players in Europe. The empirical results reveal that sports performance and social media activity are both necessary but insufficient conditions for a high market value condition. T…

MarketingQualitative comparative analysis05 social sciencesSample (statistics)AdvertisingSports marketing0502 economics and business050211 marketingSocial mediaBusinessBusiness and International ManagementMarketingSport managementMarket value050203 business & managementBusiness Horizons
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Civic crowdfunding: A new opportunity for local governments

2021

Abstract In civic crowdfunding, local communities are asked to financially contribute to projects aimed at the regeneration of an area. Usually a local government acts as a co-funder. This paper employs a fuzzy set qualitative comparative analysis to discover which conditions are combined and may result in the collection of a significant amount of funds. Five conditions were selected: the nature of project, the number of backers, the number of rewards, the percentage of backers that did not require a reward and the percentage of rewards not required during the fundraising campaign. The study used a sample of 40 Italian successful civic crowdfunding rounds sponsored and match-funded by a loc…

MarketingQualitative comparative analysisbusiness.industry05 social sciencesFsQCASample (statistics)Public relationsCivic crowdfundingLocal governmentRewardNegocisLocal government0502 economics and businessORGANIZACION DE EMPRESAS050211 marketingBusinessLocal communities050203 business & management
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How useful are incubators for new entrepreneurs?

2016

This study examines profiles of incubator tenants who provide the most positive evaluations of the use of advisory services and support from incubators. The study presents an application of qualitative comparative analysis (QCA) to a sample of 54 incubator tenants in Valencia, Spain. The study examines how entrepreneurs' age, gender, education and training, work experience, and family background affect the utility of advice and support from experts at the incubator. The results of the research inform that the incubator tenants who find the services of incubators most useful are young, have good studies, have professional experience, and have family experience.

MarketingQualitative comparative analysisbusiness.industry0502 economics and business05 social sciencesIncubator050211 marketingSample (statistics)Public relationsbusiness050203 business & managementWork experienceJournal of Business Research
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The Role of Roots in the Perception of a Destination: an Exploratory Study on Sicily

2004

ABSTRACT This study was conducted to determine the effect of ancestry on perception of Sicily as a tourist destination. Central Florida students' perception of Sicily was explored using a combination of qualitative and quantitative design with a sample of 276 students. While all respondents perceived Sicily as a tourist destination rich in scenery, culture and sun, sand and sea opportunities, those students with Italian ancestors had a statistically more significant positive image of Sicily.

MarketingQuantitative designmedia_common.quotation_subjectExploratory researchEthnic groupAdvertisingSample (statistics)DestinationsManagement Information SystemsGeographyTourism Leisure and Hospitality ManagementPerceptionMarketingTourismmedia_common
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