Search results for "SOCIAL NETWORK"
showing 10 items of 537 documents
Transnational Social Network Analysis
2012
AbstractThe following article discusses methods of social network analysis (SNA) as an approach in researching transnational social formations. SNA allows transnationality to be studied through relationships between actors, enabling the investigation of social structures which expand nation-state frameworks. Two empirical examples are used to address the central characteristics of the network analysis approach (focus on relations, systematic collection of data, means of visualising network data) and their relevance for research on cross-border social phenomena. The article also investigates the significance of geographical mobility in the research process, culminating in reflection on how “…
Marketing Research Regarding the Usage of Online Social Networking Sites by High School Students
2013
This paper aims to present the concept of online social networks (OSN) and its evolution in the world of business as well as several important advantages and disadvantages of using online social networking sites. We are presenting a quantitative research on the main reasons for using online networking sites by high schools students from the several counties of Romania. The authors will present the results of the research which underline: the main activities undertaken by students with this new communication tool, the average number of friends the students have and the selection criteria for them as well as the influence level of OSN sites on the life and activity (school and private) of the…
Researchers' Age, Gender and Professional Status as Indicators of the Twitter Perception in Science Dissemination
2019
Resumen: El objetivo de este estudio es evaluar el grado de satisfacción e interés que presenta el personal de investigación de las universidades españolas por las redes sociales como Twitter. Para ello, se han examinado los datos obtenidos mediante una encuesta online a unos 600 investigadores proactivos de la divulgación científica de 20 universidades españolas (2016). Para el análisis de los datos, se utilizó el test de independencia de Kruskal-Wallis. Según los resultados, dos de cada tres (65.4%) investigadores percibieron beneficios después de haber realizado la comunicación de sus resultados de investigación y una gran mayoría (84.7%) no percibieron ningún perjuicio. En relación con …
WhoSNext: Recommending Twitter Users to Follow Using a Spreading Activation Network Based Approach
2020
The huge number of modern social network users has made the web a fertile ground for the growth and development of a plethora of recommender systems. To date, recommending a new user profile X to a given user U that could be interested in creating a relationship with X has been tackled using techniques based on content analysis, existing friendship relationships and other pieces of information coming from different social networks or websites. In this paper we propose a recommending architecture - called WhoSNext (WSN) - tested on Twitter and which aim is promoting the creation of new relationships among users. As recent researches show, this is an interesting recommendation problem: for a …
Tracking the Preferences of Users Using Weak Estimators
2011
Published version of am article from the book:AI 2011: Advances in Artificial Intelligence. Also available from the publisher on SpringerLink:http://dx.doi.org/10.1007/978-3-642-25832-9_81 Since a social network, by definition, is so diverse, the problem of estimating the preferences of its users is becoming increasingly essential for personalized applications which range from service recommender systems to the targeted advertising of services. However, unlike traditional estimation problems where the underlying target distribution is stationary, estimating a user’s interests, typically, involves non-stationary distributions. The consequent time varying nature of the distribution to be trac…
Sustainable development goals research in higher education institutions: An interdisciplinarity assessment through an entropy-based indicator
2022
Since 2015, the United Nations has urged higher education institutions (HEIs) to adopt an interdisciplinary approach towards the Sustainable Development Goals (SDGs). In other words, universities are encouraged to transcend any single disciplinary perspective in exploring sustainable development issues. This study examines the importance of driving the scientific production of HEIs towards the SDGs as a concrete institutional contribution to sustainable development. While bibliometric tools for the SDGs are currently emerging, the existing models have not focused on interdisciplinarity or on their usefulness as decision-management tools to drive SDG-related research at a micro-scale (i.e. t…
Sociālo tīklu kā mārketinga instrumenta izmantošana
2015
Maģistra darba „Sociālo tīklu kā mārketinga instrumenta izmantošana” mērķis ir, pamatojoties uz sociālo tīklu mārketinga analīzi, uzņēmumu un sociālo tīklu lietotāju novērtējuma, izpētīt vai sociālie tīkli ietekmē patērētāju viedokļus un vai ar to palīdzību ir iespējams piesaistīt jaunus un lojālus klientus. Maģistra darbs sastāv no ievada, četrām nodaļām, secinājumiem un priekšlikumiem. Pirmajā nodaļā tika apskatīta teorētiskā bāze un sociālo tīklu pielietošana pasaulē un Latvijā. Otrajā nodaļā tika analizētas sociālo tīklu izmantošanas iespējas mārketingā. Trešajā nodaļā tika analizētas uzņēmumu lapas sociālajos tīklos. Ceturtajā nodaļā ir veikts uzņēmumu un sociālo tīklu lietotāju pētīju…
Sociālie tīkli kā produkta virzīšanas un pārdošanas rīks augstskolu izvēles kontekstā.
2019
Bakalaura darba tēma ir “Sociālie tīkli kā produkta virzīšanas un pārdošanas rīks augstskolu izvēles procesā”. Darba mērķis ir, balstoties uz teorijas atziņām par sociālajiem tīkliem un veiktās aptaujas rezultātiem, novērtēt sociālos tīklus kā mārketinga instrumentu un tā efektivitāti augstskolu izvēles veiksmīgai virzīšanai, atklāt nepilnības un sniegt priekšlikumus to novēršanai Darbs sastāv no 3 nodaļām. 1. nodaļā ir raksturoti sociālie tīkli mārketinga kontekstā kā virzīšanas instruments un tā teorētiskie aspekti. 2. nodaļā ir analizēti pieejamie statistikas dati par sociālo tīklu lietošanas tendencēm, kā arī par augstskolu jau esošajām mārketinga aktivitātēm sociālajos tīklos. Darba tr…
Analysis of Viral Advertisement Re-Posting Activity in Social Media
2016
More and more businesses use social media to advertise their services. Such businesses typically maintain online social network accounts and regularly update their pages with advertisement messages describing new products and promotions. One recent trend in such businesses’ activity is to offer incentives to individual users for re-posting the advertisement messages to their own profiles, thus making it visible to more and more users. A common type of an incentive puts all the re-posting users into a random draw for a valuable gift. Understanding the dynamics of user engagement into the re-posting activity can shed light on social influence mechanisms and help determine the optimal incentiv…
Percepción de los estudiantes universitarios ante una actividad audiovisual con dispositives móviles: un estudio de caso.
2020
El presente estudio radica en el interés que aportan las manifestaciones de los estudiantes universitarios de Magisterio, futuros maestros, desde una vertiente cualitativa y, en menor medida, cuantitativa, sobre el uso de los dispositivos portables, en concreto los teléfonos móviles con apoyo de la red social Facebook, en el proceso de enseñanza y aprendizaje. Se trata de una experiencia educativa centrada en la creación de audiovisuales mediante dispositivos móviles. Los resultados avalan, por un lado, la importancia que los discentes atribuyen al recurso y la motivación que les genera el uso de estas innovadoras metodologías con TIC. Otorgan valor a la necesidad de actualizarse tecnológic…