Search results for "SaaS"
showing 10 items of 89 documents
Software-as-a-Service Revenue Models
2013
When should software providers maintain their traditional licensing model versus offering software as a service, and which SaaS model is more profitable: rental or pay per use? For customers, what are the trade-offs between traditional licensing, renting, and paying per use? peerReviewed
Tuoteversiointi osana SaaS -palvelun hinnoittelustrategiaa
2016
Tuoteversiointi on tehokas keino yritysten työkalupakissa niiden kilpaillessa asiakkaista ja markkinaosuuksista. Versioinnilla asiakkaat voidaan jakaa joko maksukyvyn tai eriävien tarpeiden mukaan valitsemaan itselleen sopivin tuote. Perinteisiin ohjelmistotuotteisiin nähden SaaS, eli verkon yli palveluna tarjottava ohjelmisto, mahdollistaa uudenkaltaiset hinnoittelun ja myynnin mallit ja sen on luvattu tarjoavan skaalaetuja ja helpompaa käyttöönottoa. Multitenantissa SaaS –arkkitehtuurissa yksi sovellusinstanssi palvelee monia asiakkaita siten että asiakkaan käyttökokemus vastaa oman sovelluksen käyttöä ja asiakkaan datat on eriytetty muiden asiakkaiden datasta. Multitenantin arkkitehtuuri…
SaaS-palveluiden markkinointi ja myynti B2B-markkinoilla
2010
Tässä tutkielmassa esitetään malli SaaS-palveluiden markkinoinnista ja myynnistä B2B-markkinoilla. Tämän kaltaista mallia tutkittavasta ilmiöstä ei ole aikaisemmin esitetty akateemisessa kirjallisuudessa, tai ainakaan tutkija ei ole tietoinen tästä. Malli muodostetaan käsitteellis-teoreettisen kirjallisuusanalyysin sekä monen tapauksen tapaustutkimuksen pohjalta. Kirjallisuusanalyysissä tarkastellaan markkinointia ja myyntiä ohjelmistoliiketoiminnassa sekä suhteutetaan SaaS-palvelut tähän kenttään. Kirjallisuusanalyysin pohjalta luotavaa mallia testataan suorittamalla monen tapauksen tapaustutkimus kuudessa suomalaisessa SaaS-ohjelmistoyrityksessä. Tutkimuksessa tunnistetaan neljä keskeistä…
Adjusting Software Revenue and Pricing Strategies in the Era of Cloud Computing
2016
Competitive forces shape software revenue and pricing models in cloud computing.Different revenue and pricing models lead to different competitive strategies.Software firms apply mixed revenue models, or a hybrid pricing mechanism.Software renting provides flexibility for software providers against competition.Software architecture may either limit possibilities for different revenue models. Recent research has recognized cloud computing as a new paradigm of servitization in which software products are offered based on service contracts. Thus, instead of selling software licenses, software vendors can rent software as a service to customers. However, it is still unclear how software provide…
Comparison of different revenue models in SaaS
2012
Cloud computing brings new possibilities for software firms to sell their products within a Software-as-a-Service (SaaS) model. However, although SaaS provides new revenue models, it may not easily achieve a profitable revenue stream. For customers, SaaS promises cost savings related to IT expenses. However, it may be difficult to estimate which revenue model will be best for a given situation. In this paper I present the common revenue models used in SaaS, examining their advantages and disadvantages from the point of view of the software provider and the customer. Keywords-Revenue models, SaaS, Cloud computing, Business in cloud
A voyage to Vardø - A scientific account of an unscientific expedition
2013
After the “Venus Transit Conference” that took place at the University of Tromsø from June 2 to June 3, 2012, participants were given the opportunity to either stay in Tromsø until the night of June 5–6, or to participate in a voyage to Finnmark, where the historical sites Vardø, Hammerfest, and the North Cape were to be visited. This voyage culminated in the observation of the 2012 transit of Venus at Vardø. This paper gives a detailed account of this voyage that lasted from June 3 to June 6, and emphasizes the historical, scientific, philosophical, educational and cultural involvement of the participants of the voyage and of the local population. The paper concludes with reflections on th…
Agile logic for SaaS implementation: Capitalizing on marketing automation software in a start-up
2022
The emergence of Software-as-a-Service (SaaS) has facilitated agile technology implementation that focuses on iterative adaptations via learning by doing rather than the realization of a predesigned implementation plan. This study conceptualizes such an agile approach and explicates its operationalization via a four-year qualitative case study of a business-to-business (B2B) start-up firm’s implementation of a HubSpot marketing automation (MA) SaaS. The study shows how agile implementation continuously introduces adaptations to SaaS features and organizational routines for improving their mutual fit given the organization’s goals. The study also contributes to theory by offering a novel fra…
Kotkan kaupungin ilmanlaadun bioindikaattoriseuranta vuonna 2002
2003
Benefits of Software Renting in Cloud Business
2012
In the new era of computing, software can be sold and delivered as a cloud service, and software renting has become a strategic tool to compete in the market. In this multi-case study, software renting was found to help the case firms to (i) differentiate themselves from competitors; (ii) increase their competitive advantage by making the software available for a larger customer group, and (iii) decrease the price of software by using centralized software delivery and maintenance. peerReviewed
Cloud Services Pricing Models
2013
A major condition for commercial success is a well-defined pricing strategy, however, cloud service providers face many challenges around pricing. Clearness and transparency in pricing is beneficial for all the actors in the ecosystem, where the currently existing abundance of different pricing models makes decision making difficult for service providers, partners, customers and competitors. In this paper, the SBIFT pricing model is evaluated and updated to cloud context. As a result, a 7-dimensional cloud pricing framework is proposed that helps clarifying the possible pricing models in order to let companies differentiate themselves from competitors by price. The framework can be used als…