Search results for "Semiotics"
showing 10 items of 438 documents
Ambienti digitali ed extended reality: alcune questioni semiotiche a partire da esempi di branding e retailing.
2021
This article raises some semiotic questions about extendend reality that involves the wide range of digital technologies including VR (virtual reality), AR (augmented reality) and MR (mixed reality), drawing on some cases from the world of organised retail and branding. We are talking about a set of technologies that, since the beginning of their creation and today in the fields in which they are most used, have brought to the surface, because they have questioned them, a series of theoretical problems of great interest for semiotics, such as corporeality and perception, the situation of fruition and the change of point of view, but also the narrative dimension produced - or not produced - …
Dimmi che sigla guardi e ti dirò chi sei
2020
Opening credits, sequences which accompany each episode of a television series, have radically changed over time. From being brief and marginal texts, edited with low care e watched with a low level of attention, they have become artistic and elegant sequences, often created by specialized companies to keep the viewer’s eyes glued to the screen. The opening credits still keep their original function – giving information about the programme – but nowadays they achieve their goal in various ways. The main titles refer to the content of the series using different tones, thereby setting a particular mood that prepares the viewer for the show. In this article, we will try to focus on these diffe…
Zīmola stāsta analīze: lingvistiskā pieeja
2022
Darba mērķis ir definēt galvenās tēmas un metodes, kas izmantotas, veidojot Apple zīmolam piederošo produktu un funkciju nosaukumus, kā arī partneru izmantotos nosaukumus, uz kuriem Apple atsaucas, lai pilnveidotu sava zīmola stāstu. Pētījuma gaitā tika analizētas izvēlētas Apple oficiālās reklāmas, analizējot, kā reklāmās minēto zīmolu nosaukumu nozīme atklājas semiotiski, pragmatiski, semantiski un kā šī nozīme palīdz pilnveidot Apple zīmola stāstu. Pēc darba rezultātiem var secināt, ka Apple zīmols izmanto vārdus no cilvēka ķermeņa semantiskā lauka, lai ierīces iespējas un produkti iegūtu personiskāku nokrāsu. Daudzi Apple zīmola nosaukumi ir saistīti ar bibliskiem motīviem, ko uzņēmums …
Hertagramma: somu grupas H.I.M. lingvistiskā un semiotiskā analīze
2016
Semiotikas un lingvistikas nozarē ir izstrādātas dažādas teorijas mūzikas analīzei, īpaši neaplūkojot papildu mūzikas elementu devumu mūzikas nozīmē. Metāla mūzikā šos elementus izmanto, lai grupas sevišķā mūzikas stila pamatā radītu ideju un nodotu īpašus vēstījumus. Šis pētījums nosaka un analizē grupas H.I.M. papildu mūzikas elementus. Rezultāti uzskatāmi parāda šo elementu nozīmi grupas mūzikas izpratnes procesā un to devumu grupas unikālā jēdziena 'mīlas metāls' attīstībā. Grupu papildu mūzikas elementi jāņem vērā, pētot metāla mūzikas nozīmi un nosakot robežas starp mūzikas stiliem. Šie elementi ir izrādījušies ļoti nozīmīgi mūzikas idejas definēšanā, un tie ir diskursa vienība, ar ku…
Mišela Gondrī filmas “Dienu putas” (“L'écume des jours”) semiotiskā analīze un realitātes reprezentācija
2017
Bakalaura darba tēma ir “Mišela Gondrī filmas “Dienu putas” (l'ecume des jours) semiotiskā analīze un realitātes reprezentācija”. Bakalaura darba ietvaros autores veiktā filmas analīze sniegs izpratni par to, kāpēc tās veidošanā ir izmantoti noteikti elementi, kuri sākotnēji var tikt interpretēti, kā nekas vairāk par pārspīlētu oriģinalitāti, kas bieži vien skatītājos raisa tieši pretēju, negatīvu attieksmi pret režisoru, kurš šķietami vēlas piesaistīt skatītāju uzmanību ar pārmērīgo, savā starpā nesavienojamo un kontrastējošo vizuālo elementu daudzumu. Analizējot filmu caur semiotiskās analīzes prizmu, autore atbild uz jautājumu, vai ikviens no Mišela Gondrī šajā filmā izmantotajiem vizuāl…
« L’homme-à-fourchette ». La construction du convive-modèle à la table de Buckingham Palace
2021
“Every meal is a lesson learned”. The Victorian saying warns of the risk of punishment that every guest constantly incurs. These sanctions often relate to the way in which one approaches, one selects, one handles the cutlery on the table. Indeed, the construction of the ideal guest, of his way of being with others and of behaving in relation to food, often and above all involves being a "model user" of table service. We will analyze this aspect from the images and speeches posted on the Windsors' Twitter account, the official websites of the Royal Family and the manners manuals they sponsor. Each of these supports manifests an aspect of the subjectivity of the ideal guest as a model-user of…
Sociosemiotica: teorie, esplorazioni, prospettive
2022
What is sociosemiotics? As it will be attempted to show in this paper it is at least in its Italian version, a specific way that semiotics has of conceiving social reality. We will clarify in these pages the theoretical assumptions of contemporary semiotics that have made possible the edification of sociosemiotics as a current specific to the theory of signification. And the main contributions produced in this field roughly in the last twenty years, starting with the publication of a key text for the the development of sociosemiotics, Gianfranco Marrone's "Corpi Sociali" (2001), to which a specific in-depth discussion will be dedicated.
Ripensare gli oggetti, riprogettare la società
2021
The essay introduces a series of classical essays by Bruno Latour on design and techniques, showing the relationships between Actor Network Theory and semiotics. In particular, the theoretical convergences and problematic nodes on the methodological level concerning the application of certain semiotic notions, such as that of actant and that of enunciation, within Bruno Latour's anthropology are discussed.
Ideologie e culture della vendita: luci e spazi al supermercato
2022
This paper investigates the role of lighting in the quintessential commercial place: the supermarket. The aim of the article is to understand how lights contribute to construct the sense of a place and to define the supermarket as a text. Supermarket's system of illumination reveals the construcion of a framed text the connect fresh products with canned product. From a structuralistic pont of view, both industrial and organic supermarkets will be considered as the different treatment of lighting gives rise ti twi opposing ideologies of sale and consumption.
Way better than the original!! Music video covers and language revitalisation : A sociosemiotic view
2016
The development of the social media has opened up new spaces and genres for minoritised languages. As argued in previous research, access to new media spaces can contribute to the revitalisation of minoritised languages by generating new functions and values for them. Combining sociolinguistic and sociosemiotic approaches and bringing together data from four minority language contexts, Irish, Welsh, Sámi, and Corsican, this study addresses the potential of music video covers on YouTube to contribute to language revitalisation. The investigation suggests that music video covers in minority languages can have significance in language revitalisation in both language ideological and practical t…