Search results for "Strategic"

Impact of Business Strategy on Production Problem Dynamics

2008

Innovative competitive advantage determination model

2014

Antecedents of entry mode choice when diversifying

2009

Abstract Corporate diversification is one of the broadest investigation topics in strategic management, but there are important gaps in the literature regarding entry mode choice. Few studies have examined the extent to which pre-entry conditions influence the choice of entry mode into new businesses. Past research has focused exclusively on internal development and acquisition as ways of entering new businesses, without considering the existence of hybrid forms, such as strategic alliances, that have experienced extensive growth during the last decade. Here we present an in-depth analysis of entry mode choice that uses an integrative perspective of corporate diversification and considers s…

Spirit of strategy (S.O.S): The new S.O.S for competitive business

2015

Abstract This special issue discusses the Spirit of Strategy (S.O.S): The New S.O.S for Competitive Business . The special issue blends contextual information and cognitive knowledge from Global Innovation and Knowledge Academy (GIKA) contributions to improve decisions, tasks, performance, and outcome evaluations. The GIKA Annual Conference provides a platform to discuss challenges pertaining to contemporary issues. The 3rd GIKA Annual Conference took place at the University of Valencia and the Catholic University of Valencia (Spain) from July 7 to July 9, 2014. The Journal of Business Research ( JBR ) is the sponsor journal of the academy. One of the aims of the Conference is to select hig…

Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises

2012

On the basis of a framework for integrated communication management (ICM) derived from perspectives in the integrated marketing communications and communication management literature, we tested various hypotheses concerning the link between ICM and communication effectiveness. The hypotheses were tested on a sample of 642 Swiss-based companies, with a focus on medium-sized enterprises. The data yielded insights as to the role of ICM in respect of both ‘soft’ psychological and ‘hard’ economic measures of communication effectiveness. Results include that aligning communication with the corporate strategy and mission, scripting communication concepts and having a designated function for market…

Prevision model and empirical test of box office results for sequels

2021

International audience; As studios release an increasing number of movie sequels, scholars have begun to examine this strategic choice. Prior studies use standard models of box office performance to evaluate sequels’ performance and have mainly compared the box office results of the original movie with those of its sequel. However, sequels hold a unique position in the motion picture market since they are strongly associated with the original movie. Using the accessibility-diagnosticity framework, this research investigates the drivers behind the success of sequels and examines specifically the original movie’s impact through the role of reviews. The results – from 232 movies (116 original …

Journalism or public relations? A quantitative survey of custom publishing editors in Germany

2016

Abstract Custom publishing, the production of content that is edited in a journalistic manner for organizations, is a fast-growing professional field located at the intersection of journalism and public relations. These corporate (or organizational) publications, as a form of strategic communication, assist with organizations' image cultivation and aim to communicate their particular interests. However, in their stylistic, optical, and thematic composition, they resemble journalistic publications from which readers expect unbiased, objective reporting. This article focuses on the editors of these corporate publications, who must take into account the rules and norms of two different fields …

Relationship marketing management: Its importance in private label extension

2014

article Trust Commitment Experience Loyalty Relationship marketing aims to generate long-term profitable relationships between partners. In the context of the convenience goods market, the present study considers private labels in traditional categories as a tool to develop effective relationships. The main contribution of the study is the use of the relationship approach to explain private label loyalty and the success of store brand extension strategies. Drawing upon a sample of 434 individual and using EQS software, this study shows that customer experience, satisfaction, trust, and commit- ment to private labels play an important role in customer loyalty toward private labels in conveni…

Delegation and Institutional Design in Health-Care Rationing

2011

The delegation of decision-making powers to nonmajoritarian, independent agencies has become a significant phenomenon in more and more policy areas. One of these is the health-care sector, where decisions on the range of services covered within public systems have, in most developed countries, been delegated to specialized bodies. This article offers an analytical framework that seeks to grasp the empirical variety and complexity of delegative processes and appointed institutions. The framework is used to describe decision-making processes and institutions in six countries: Austria, Germany, Norway, Sweden, New Zealand, and the United Kingdom. We find that, although constrained by preexisti…

Strategic network marketing in tehncology SMEs

2013

Abstract This study seeks to explore strategic networks from an entrepreneurial marketing and value creation perspective in the business-to-business (B2B) context to ascertain the value generated by strategic groups of network actors. This area has received little research investigation, despite the importance of network marketing in small-to-medium-sized enterprises (SMEs). The Strategic Network Marketing Model (SNMM) is generated from the study which presents a typology of six network types, together with their associated value creation opportunities. Both the typology and the focus on opportunities generated by the network types are novel. Qualitative interviews were conducted in 12 soft…