Search results for "TERT"
showing 10 items of 1210 documents
Last Interglacial Hydroclimate Seasonality Reconstructed From Tropical Atlantic Corals
2018
The seasonality of hydroclimate during past periods of warmer than modern global temperatures is a critical component for understanding future climate change scenarios. Although only partially analogous to these scenarios, the last interglacial (LIG, Marine Isotope Stage 5e, ~127–117 ka) is a popular test bed. We present coral δ18O monthly resolved records from multiple Bonaire (southern Caribbean) fossil corals (Diploria strigosa) that date to between 130 and 118 ka. These records represent up to 37 years and cover a total of 105 years, offering insights into the seasonality and characteristics of LIG tropical Atlantic hydroclimate. Our coral δ18O records and available coral Sr/Ca-sea surf…
Palaeoenvironmental changes in the arid and subarid belt (Sahara-Sahel-Arabian peninsula) from 150 kyr to present
2004
The PEP III Arid to Subarid Belt includes the largest hot desert in the world, the Sahara- Arabian desert and the Sahel zone. The region of interest extends south of the Atlas Mountains and south and east of the Mediterranean Sea to approximately 10 °N and shows a broadly zonal pattern with a varying seasonal distribution of precipitation. In the north (ca. 20–23 °N), rainfall results from the southward displacement of the midlatitude westerlies during winter whereas the south is governed by seasonal northward migration of the Intertropical Convergence Zone (ITCZ). Contraction and expansion phases of these presently semi-arid to hyper-arid desert areas result from significant changes in loc…
Museoparks and re‐enchantment of the museum visits: an approach centred on visual ethnology
2012
PurposeThe purpose of this paper is to identify the structural dimensions of a new museal offer, museoparks, which use edutainment and more generally re‐enchantment strategies.Design/methodology/approachTo bring out the symbolic dimensions specific to these cultural sites, the methodology used is based on the analysis of photographic media.FindingsThe analysis reveals four main symbolic dimensions structuring these hybrid cultural offers: spectacularization, immersive character, ritualized character, and very intense merchandizing of the experience.Research limitations/implicationsThis analysis allows us to update a hybrid, complex and re‐sized form of cultural experience that goes beyond t…
Key factors of teenagers' mobile advertising acceptance
2013
PurposeThe purpose of this paper is to analyse key drivers of teenagers' attitude toward mobile advertising and its effects on teenagers' mobile advertising acceptance.Design/methodology/approachA proposed model of affective (irritation and entertainment) and cognitive (perceived usefulness) antecedents of attitude toward mobile advertising and its effects on mobile advertising acceptance is analysed. The sample consisted of 355 Spanish teenagers. The model was tested using structural equation modelling.FindingsFindings show that entertainment, irritation and usefulness are key drivers of teenagers' attitude toward mobile advertising. Moreover, perceived usefulness reduces irritation. The a…
Introduction: The Challenges of Defining and Studying Contemporary Entrepreneurship
2011
Entrepreneurship is a broad and complex concept, and is an important contributor to the economic prospects of companies, sectors, and entire nations. To a casual observer, entrepreneurship is most closely associated with smalland medium-sized enterprises, yet it plays a vital role, either directly or indirectly, in the sustainability of organizations of all sizes and types, private or public, national or multinational. The entrepreneur and the entrepreneurial process are critical to creating new economic activity—boosting innovation, wealth, growth, and employment. It strengthens competition between developed economies and supports social welfare within developing countries. There has been …
Branded Entertainment
2017
Branded entertainment is the insertion of a brand within an entertainment property in such a way that the line between entertainment and advertising becomes blurred (Moore, 2006). This hybrid message develops in an increasingly convergent environment in which editorial content and advertising content are blended (Shrum, 2004). This indirect approach to deliver brand messages is gaining momentum as a marketing communications tool to engage consumers with brand messages in a non-interruptive and entertainment context. By using branded films, advergames, and other advertainment-type genres, advertisers aim to enhance consumers´ brand perceptions, brand awareness, brand recall, and brand recogn…
Service firm capabilities and performance: Contingent analysis of customer contact
2015
Abstract From the competence-based view, this study contributes to understanding how service firm capabilities affect firm performance. The study examines managerial capabilities, organizational capabilities, marketing capabilities, and service quality capabilities. This study investigates whether interaction between these capabilities and their contribution to firm performance differ depending on the service's customer-contact level. To do so, the study analyzes data from a sample of Spanish service firms. Results show that managerial and organizational capabilities strengthen service quality and marketing capabilities. In addition, service quality and marketing capabilities significantly …
Strategic Variables that Influence Entry Mode Choice in Service Firms
2007
This work investigates how a firm's international strategy affects choice of entry mode in the service sector. The inherent complexity associated with studying a heterogeneous sector such as services requires researchers to investigate variables that go beyond those drawn from traditional empirical work on the manufacturing sector. The adoption of a broader theoretical perspective and the introduction of these new variables may well provide further evidence of the determinants of service firms’ entry mode choices. On the basis of 174 entry decisions of service firms, this study's results support the necessity of including additional strategic variables that specifically address this complex…
Marketing de l'Art et de la Culture
2009
2e édition; International audience; Les organisations culturelles modernes ont besoin d'une démarche et d'outils marketing rigoureux adaptés à leurs spécificités. Cet ouvrage de référence poursuit un double objectif : éclairer le lecteur sur les caractéristiques du secteur et définir les enjeux stratégiques et outils opérationnels du marketing dans les principaux domaines des arts et de la culture (spectacle vivant, patrimoine, industries culturelles). Dans le secteur des arts et de la culture le marketing souffre d'un fort déficit d'image. Pourtant qu'il s'agisse de lancer des projets, de nouer des relations avec des partenaires, d'attirer et de fidéliser des publics, de démocratiser l'acc…
A multidimensional concept of uncertainty and its influence on the entry mode choice: An empirical analysis in the service sector
2006
Abstract To date there is limited empirical evidence as to how the nature of uncertainty determines the mode of entry into international markets. The aim of this work is to further analyse this relationship by presenting a multidimensional concept of uncertainty within the context of the service sector. Given the complexity and heterogeneity of this sector, we propose that uncertainty influences the choice of entry mode, but that the choice patterns may be different according to the type of service. From a sample of 328 decisions of entry into international markets, this study identifies differences in entry mode choice patterns between capital intensive service firms and knowledge intensiv…