Search results for "TOURISM"
showing 10 items of 1457 documents
Associations between travel and tourism competitiveness and culture
2020
Abstract In recent years, countries have been competing with each other to attract tourists due to of the unprecedented growth in new tourism destinations. Consequently, these countries have been taking several initiatives to improve the competitiveness of their destinations in comparison to those of other countries. However, it is becoming increasingly difficult for destinations to become the most popular and preferred choice among tourists. Previous literature has highlighted the need for examining the association between the culture of a particular destination and their competitiveness with respect to tourism. Little is known, however, about these associations at the present time. This s…
Le storytelling dans la communication touristique d'un pays : L'exemple de l'Ecosse
2015
A travel involves money, time and imagination. It plays a significant role in the creation of the tourists’ identities. Theoretically, touristic communication consists of an organization that formulates a message and an audience, who interprets it, with different motivations but at least an interest. This enunciative relation has twists and turns: perceptions, emotions, influences affect the message and change its intended meaning. The people who advertise the destination must consider these gaps in interpretation to incite potential tourists to discover a place. There is a category of communication called “storytelling”, especially with the contribution of local people, which presents test…
The Image of Spain as Tourist Destination Built Through Fictional Cinema
2008
Fictional cinema is one of the cultural agents that shapes the international image of each country. It colonizes spectators’ imagery, and it can influence their choice of tourist destinations. Spanish cinema’s international diffusion has allowed the exhibition of movies that spread and renew the image of Spain in different ways. In this respect, we propose a three-fold typology of films focusing our attention on their content and the ways in which they build the image of Spain: Icon Films, Pastiche Films, and Tourist Poster Films. These films may stimulate the increase of a cultural tourism very different from the traditional one that inspired many to come to Spain mainly looking for sunny …
Value antecedents in relationship between tourism companies
2014
Purpose – In the context of relationship marketing, identifying the elements that contribute to creating value for companies has become essential for managing customer satisfaction and retention. The literature has focused on business-to-end consumer relationships and there are few contributions in the business-to-business context, especially in the tourism industry. The aim of this study is to analyze the process of relationship value creation between tourism companies from the more relevant antecedents proposed in the literature: relationship benefits, long-term orientation and attitude towards the main provider. Design/methodology/approach – A survey was conducted with 309 travel agency…
C2C interactions creating value in the Route of Santiago
2016
The role of interaction between customers (customer-to-customer; C2C) is a key factor when extracting value from a touristic experience. Several studies incorporate quantitative and qualitative aspects referring to interactions and can provide a holistic view about C2C experiences, being therefore more capable of predicting the effects of C2C interaction on customer behavior. This study analyzes C2C interactions in backpackers’ experience and their effect on the cruise experience and vacation satisfaction. The study uses fuzzy-set qualitative comparative analysis (fsQCA) to explore a causal relationship with dichotomous outcomes, both the presence and the absence of the variables. The study…
Consumer-Generated Reviews on Social Media and Brand Relationship Outcomes in the Fast-Food Chain Industry
2017
A number of studies agree on the fact that social media users tend to trust more the contents created by other users than those generated by companies’ marketing departments or advertising agencies. However, little is known regarding whether social media can actually enhance brand trust and other brand relationship outcomes that are deemed critical to the hospitality marketing literature. This paper seeks to offer some important insight on this issue by examining the impact of consumer-generated reviews on social media on four main pillars of the relationship marketing paradigm, i.e., satisfaction, trust, commitment, and loyalty. The inter-relationship between brand outcomes is also examine…
ICT, IMC, and Brand Equity in High-Quality Hotels of Dalmatia: An Analysis From Guest Perceptions
2012
The concept of integrated marketing communications (IMC) has received considerable attention in the marketing literature over the past decade. Boosted by advancements in information and communication technology (ICT), IMC is starting to be considered as an element that contributes to creation of brand equity. This research studies, in greater detail, the IMC, ICT, and brand-equity concepts in the hotel sector, while adopting a consumer-centric approach. In particular, it intends to describe the relationships that exist between these variables through the causal model of investigation. A total of 101 guests were interviewed in 13 hotels in Dalmatia, the largest region on the coast of Croatia…
Competitive Group Analysis of Public Transport Services
2007
Abstract The aim of the present paper was to evaluate five passenger transport service providers (EMT urban buses, METROBUS metropolitan area buses, RENFE local trains, METRO underground trains and trams, TAXI) in a tourism-receiving metropolitan statistical area of Spain. User perceptions of the public transport services were obtained and the results indicate that public transport is making great efforts to adapt to user preferences. Despite the general level of satisfaction with public transport, however, not all the brands are equally interested in differentiation. The brands with less well-defined positioning, perceived as less closely associated with the different attributes examined (…
The effects of message framing in CSR advertising on consumers’ emotions, attitudes, and behavioral intentions
2022
While recent research on sustainability communication demonstrates the relevance of message framing, research on the effects of message framing on consumers' emotions is scant. Using the Stimulus-Organism-Response (5-0-R) framework, this paper examines the impact of environmental advertisements (stimuli) on two discrete emotions - hope and guilt - (organism) and how these emotions influence consumers' behavioral intentions (responses). Relying on the prospect theory, this study focuses on positive (gain) and negative (loss) frames. Study 1 shows that, in the context of Corporate Social Responsibility (CSR), a gain message elicits hope while a loss-message triggers guilt. Study 2 shows that …
Cross-cultural Perceptions of Onshore Guided Tours: A Qualitative Approach Based on eWOM
2016
Recognizing the importance of the study of guided tour experiences and being aware of the cross-cultural variations of services’ perceptions, the purpose of this article is to examine if cruise tourists from the two main generating markets (Europe and North America) perceive differently a port of call guided tour based on the content of the eWOM generated. The data set was comprised of 334 reviews on guided tours undertaken in Spanish ports of call and published during the period 2009–2015 on the major travel Web site Tripadvisor. The thematic content analysis of the data was performed using the text mining software Leximancer. The results yielded different pictures for the experiences desc…