Search results for "UTAUT"
showing 10 items of 23 documents
Identifying relevant segments of AI applications adopters : Expanding the UTAUT2’s variables
2021
Artificial intelligence (AI) is a future-defining technology, and AI applications are becoming mainstream in the developed world. Many consumers are adopting and using AI-based apps, devices, and services in their everyday lives. However, research examining consumer behavior in using AI apps is scant. We examine critical factors in AI app adoption by extending and validating a well-established unified theory of adoption and use of technology, UTAUT2. We also explore the possibility of unobserved heterogeneity in consumers’ behavior, including potentially relevant segments of AI app adopters. To augment the knowledge of end users’ engagement and relevant segments, we have added two new antec…
Exploration of Location-Based Services Adoption
2011
The purpose of this chapter is to explore aspects of user perceptions of their use of location-based services. As mobile technologies become more ubiquitous in the general population, it is reasonable to assume that individuals will consume services and software to enhance their aspirations and entertainment desires. This study begins by constructing a location-based service prototype simulation. It then conducts an experiment and analysis based on the Unified Theory of Acceptance and Use of Technology (UTAUT) model. A survey was developed to extract usage information from participants, followed by an analysis of the results using PLS. The analysis shows significant indicators that suggest …
Explaining Mobile Commerce Usage Intention Based on Technology Acceptance Models in a Developing Market Context
2021
Purpose – This paper aims to explain the intention to use mobile phones for shopping based on the technology acceptance model (TAM) and the unified theory of acceptance and use of technology (UTAUT2) model in a developing country context, characterized by the mobile channel’s high growth rates. The research model analyzes perceived usefulness, perceived ease of use, social influence, facilitating conditions, and hedonic motivation on m-commerce usage intention. Design/Methodology/Approach – Data for the research were collected through a survey among mobile commerce users in Ecuador. We tested the model through partial least squares structural equations modeling (PLS-SEM). Findings and impli…
Comparing technology acceptance of K‐12 teachers with and without prior experience of learning management systems : A Covid‐19 pandemic study
2021
Covid-19 pandemic has caused a massive transformation in K-12 settings towards online education. It is important to explore the factors that facilitate online teaching technology adoption of teachers during the pandemic. The aim of this study was to compare Learning Management System (LMS) acceptance of Finnish K-12 teachers who have been using a specific LMS as part of their regular teaching before the Covid-19 pandemic (experienced group) and teachers who started using it for emergency remote teaching during the pandemic (inexperienced group). Based on the Unified Theory of Acceptance and Use of Technology framework, a self-report questionnaire was administered to 196 teachers (nexperienc…
Ikäperusteinen digitaalinen kahtiajako vanhuksien osalta
2017
Tämä kandidaatintutkielma käsittelee ikäperusteista digitaalista kahtiajakoa vanhuksien osalta. Tutkielmassa käsitellään muun muassa mahdollisia haittoja, joita digitaalinen kahtiajako vanhimmille ikäluokille voi aiheuttaa jatkuvasti enenevissä määrin teknologistuvissa yhteiskunnissa tai niin kutsutuissa tietoyhteiskunnissa sekä vanhuksia koskevan ikäperusteisen digitaalisen kahtiajaon olemassaoloa, suuruutta ja syitä. Kahtiajaon syiden tutkimisessa käytetään apuna myös teknologian omaksumista selittäviä TAM- ja UTAUT-malleja. Tutkimus toteutetaan kirjallisuuskatsauksena teorialähtöisesti. Tutkielman aihepiiristä löytyy runsaasti aikaisempaa tutkimusta, mutta on huomionarvoista, että suuri …
Drone-teknologia ja sen hyväksymisen haasteet siviiliympäristössä
2017
Tämä tutkielma tarkastelee drone-teknologiaa ja sen hyväksymistä UTAUT-mallin näkökulmasta. Tutkielma ottaa selvää siitä miten drone-teknologiaa on tarkasteltu sen eri käyttöympäristöissä ja vastaa kysymyksiin: miten droneja on pyritty hyödyntämään siviiliympäristössä ja minkälaisia ongelmia kyseisen teknologian hyväksyntä kohtaa. Tutkielma on toteutettu kirjallisuuskatsauksena hyödyntäen uutisia ja tieteellisiä julkaisuita. Materiaalin perusteella useimmat kansalaiset ja organisaatiot ovat vielä halut-tomia käyttämään drone-teknologiaa itse. Useimmat kansalaiset eivät näe tarvetta omistaa omaa dronea tai kykene kuvittelemaan moraalisesti hyväksyttävää käyttötapaa yksityiselle dronelle. Ala…
A cultural comparison study of smartphone adoption in Uzbekistan, South Korea and Turkey
2017
Smartphone popularity is increasing due to the technological advances that mean manufacturers can make more sophisticated devices, and telecommunication companies can provide better connections. Gartner reported that 403 million smartphones were sold in the fourth quarter of 2015, a 9.7% increase over the same period in 2014. It is a common perception that users tend to utilise advanced technology to increase productivity. However, there are studies indicating quite opposite or alternatively slow rates of adoption. To avoid this, companies invest in studying consumer behaviour. The purpose of the study is to examine the effects of drivers and cultural differences on smartphone acceptance in…
Understanding Mobile Showrooming Based on a Technology Acceptance and Use Model
2021
Showrooming is an increasingly popular behaviour in the omnichannel era. The purpose of this paper is to understand the consumer intention to showroom through a technology acceptance and use model based on UTAUT2 that includes value consciousness and purchase involvement as drivers of showrooming intention and mobile dependency as a moderator. Data collected via a survey answered by 659 showroomers were analysed using Partial Least Squares (PLS). Results show that value consciousness, purchase involvement, hedonic motivation and social influence explain mobile showrooming intention and mobile dependency moderates the impact of value consciousness on mobile showrooming intention. Our results…
Brukeradopsjon av ACOS Individuell plan hos plankoordinatorene : En studie med kombinerte metoder om påvirkningsfaktorer for plankoordinatorenes bruk…
2018
Masteroppgave i helse- og sosialinformatikk HSI500 - Universitetet i Agder 2018 Individual care plan is a comprehensive plan to assist users in need of long-term and coordinated services. Individual care plan is one of several service areas in the municipality digitized for better flow of work procedures, lower costs and increased user involvement. The ACOS IP program enables electronic IP in the municipalities. The study has investigated which main factors affect the plan coordinators user adoption of ACOS IP. User adoption looks at why and how a program is used. The purpose is to look at it from the plan coordinator's perspective, but also how the management at the coordinating unit's fra…
Mobiilipelien omaksuminen
2015
Tässä kandidaatintutkielmassa kuvataan mobiilipelien omaksumista ja hyväksymistä olemassa olevien mallien ja muiden näkökulmien kautta. Tutkielmassa kuvataan myös mobiilipelien historiaa ja nykypäivää, miten olemassa olevat mallit eivät suoraan sovellu mobiilipelien tutkimiseen ja millaisien heuristiikkojen avulla voidaan luoda toimiva mobiilipeli ja miten ne edesauttavat omaksumista. Tutkielma koostuu aihepiirin ja siihen liittyvän historian kuvauksesta, olemassa olevien mallien kuvauksesta, mobiilipelien omaksumisen tekijöistä, mobiilipelien pelattavuusheuristiikkojen pohdinnasta sekä käytetyistä lähteistä. This bachelors' thesis will give insight about the adoption and acceptance of mobi…