Search results for "Valeur"
showing 10 items of 117 documents
Investment behavior analysis in equity crowdfunding : A consumer value approach
2018
Equity crowdfunding is a recent investment mode, opening acces to venture capital to unsophisticated investors. ECF allows platform-based online investment within a virtual community.This research aims to improve understanding of indivual investors financial products consumption, in the ECF context, the so-called crowdinvestors.Building on consumption value theory, this research helps defining ECF-investment value sources for crowdinvestors. It focuses especially on the ‘participation in community’ dimension of ECF as a determinant of various investment behaviors.A litterature review in entrepreneurial finance is presented to define profiles, motivations, investment behaviors and quality si…
Inspiration, interaction, efficiency and simplicity : 4 values that can be mobilized in store to improve the customer experience
2020
The development of e-commerce is both a source of unprecedented competition for physical stores but also an opportunity to think about their commercial proposition. Creating a unique and memorable experience for their customers has become the major challenge for retailers today. Based on a literature review and customer interviews, this paper suggests four major values of shopping experience -simplicity, efficiency, inspiration and interaction -and their variations. Implications and guidelines are address to retailers willing to develop easily their experience offer.
Borrowing and appropriation of works of art: an exploratory approach
2017
Borrowing of works of art is a consumption experience cannot be limited to its aesthetic dimension. Based on 18 semi-structured interviews with individuals and 28 «memories of works of art» published on the artothèque l’inventaire, this research aims to describe and understand experience with artwork to understand the various hybrid forms of possession of the object and the modalities of the process of appropriation. Given the results, trois figures of consumption seem to appear when it comes to borrow a work of art: the voluntary simplicity, the radical materialism and the ordinary materialism.
Communicating-care : a mediation area to the building a caring professionalism
2014
In the french context of nursing care teaching, this thesis aims at conceiving nursing as a process of mediation and communication notably between especially patients and care givers. The identified communication process involving values, self-identification and representation help to build up and express the caring professionalism. The background documents are organized from 5 types of data which are media focuses, caring acts, professional situation reports, life stories and monographs. These data allow the comprehension of the communication items which are used in the health care context, also the effects of the observed practice meanings and finally the care giver way of acting and rela…
How store design contributes to the evolution of retail brand positioning : a longitudinal case study
2014
One of the innovative ways favoured by retailers to drive change in their value proposition is to review the design of their stores. Academic contributions to the in-store experience have mostly focused on consumer perspective and identifying relevant managerial practices. The core of this research studies how repositioning a retail brand translates into the experiential design of retail spaces. To this end, the research follows the repositioning process from a managerial perspective and updates the mechanisms that underlie it. The longitudinal study of embedded cases reveals the importance of an holistic design that takes into account the desired interactions between the shopper and the st…
Internet of things: an exploratory study of the co-creation of value
2016
Internet Of Things (IoT) provides consumers a continuous access to real-time notifications and data. Using the « Service-Dominant Logic Theory » framework (Vargo and Lusch, 2004), this paper aims to compare brands value propositions and consumer perceptions regarding bracelets and smart watches. Data analysis is based on two sets of data collections: the first concerns the content of eight manufacturers websites; the second comes from a non-participant observation of consumer opinions about connected devices (netnography). Results show a typology of gains and pains, significant interactions between the different value components and consumers’ compensation phenomena. Furthermore, discrepanc…
Nature et impacts des effets spatiaux sur les valeurs immobilières : le cas de l'espace urbanisé francilien
2013
International audience
NEIGHBORHOOD EFFECTS IN SPATIAL HOUSING VALUE MODELS. THE CASE OF THE METROPOLITAN AREA OF PARIS (1999)
2009
In hedonic housing models, the spatial dimension of housing values are traditionally processed by the impact of neighborhood variables and accessibility variables. In this paper we show that spatial effects might remain once neighborhood effects and accessibility have been controlled for. We notably stress on three sides of neighborhood effects: social capital, social status and social externalities and consider the accessibility to the primary economic center as describing the urban spatial trend. Using spatial econometrics specifications of the hedonic equation, we estimate whether spatial effects impact the housing values. Our empirical case concerns the Metropolitan Area (MA) of Paris i…
Valeur des paysages ruraux et localisation résidentielle
2009
National audience; Dans une première partie, les auteurs présentent la littérature appliquée sur l’évaluation économique des paysages, en distinguant selon le type d’objet paysager : couverture des sols, distance aux biens paysagers, vue proprement dite d’un paysage. La seconde partie fait un tour d’horizon des modèles théoriques dans lesquels une mixité spatiale (résidentiel/vert) est engendrée par le comportement microéconomique des acteurs.
La valeur: une histoire de l'évolution d'un concept dans le champ du marketing
2020
National audience