Search results for "advertising"

Framing the Press and the Publicity Process

2003

This study examines meta-coverage in Campaign 2000, defined as (a) coverage of the behaviors, products, and performance of the news media and (b) coverage of candidates’ use of paid media, communication personnel, and other forms of strategic communication. Using a new model of press framing, a content analysis was conducted on 284 stories aired from September 4 to November 6 on ABC and NBC evening news programs. Results show that 55 stories contained enough press designators and 75 stories contained enough publicity designators to qualify for framing analysis. A small percentage (12%) contained overlapping press and publicity designators, resulting in 116 stories that qualified for framin…

Email from Nancy Nutsucker

2006

This article addresses the representational conventions and gendered forms of address in online pornography through analysis of 366 unsolicited email (spam) messages advertising porn websites. Combining content description with close reading, it considers the terminology, imagery, narrative elements and points of view employed in advertising commercial heterosexual pornography. The spam advertisements create excessive displays of gender difference. It seems that limited female agency is central, especially in messages advertising reality sites structured by gendered relations of control. Arguing that such displays of control should not be automatically translated as displays of power, this…

‘Glocal’ processes in peripheral football countries:A figurational sociological comparison of Finland and Hungary

2015

The aim of this article is to increase the understanding of the global and local contexts in football by finding out what social, cultural and economic dimensions seem to characterize ‘periphery’ football. This study applies figurational sociological perspective, which is applicable to the research on globalization processes and sport. The sources utilized are publications on the history and sociology of football as well as interviews with football practitioners. First, a theoretical framework of the global football figuration is advanced. Second, applying the constructed framework, the concept of periphery football country is discussed. It was found in accordance with previous research tha…

The predominance of soccer in the sport and leisure habits of Spanish society

2014

The recent victories of its national football team in the 2010 World Cup and the 2008 and 2012 Euro Cups have situated Spain in the first place in the FIFA worldwide ranking, and provided it with widespread international recognition for both its decisive wins and the team's playing style. These victories mark the culmination of a dream long pursued by numerous players and coaches in Spanish football, but also by a Spanish society that is passionate about football. This article provides a descriptive overview of Spaniards' attachment to football, and tries to show its predominance in the sport and leisure habits of Spanish society. This task has been approached using diverse secondary source…

Perceived value, customer attitude and loyalty in retailing

2008

Customer perceived value has a subjective nature, since it means an evaluative judgment. In the literature, it has been noted that the value received by the consumer has a number of components that together determine its significance. The literature has also highlighted the existence of a relationship between perceived value and customer attitude, considering this variable an important determinant of customer loyalty. This paper tries to analyse the influence of the major components of perceived value on customer attitude and loyalty in several retail activities.

Retail IT and customer loyalty: The moderating role of customer age

2010

Information technology (IT) may represent a source of competitive advantage for retailers. Notwithstanding, there is debate in the literature about the way in which IT influences supplier–customer relationships. In addition, the conclusions regarding the influence of consumer age on attitudes towards the retailer's IT solutions have been mixed. This article proposes and tests a model for the influence of the retailer IT on customer loyalty towards the retailer, evaluating the role of consumer age as a moderator of this relationship. Our results provide evidence of the existence of a two-way positive influence of IT solutions on customer loyalty towards the retail store, that is, through att…

Examining the Impact of eWOM-Triggered Customer-to-Customer Interactions on Travelers’ Repurchase and Social Media Engagement

2021

Electronic word-of-mouth (eWOM) communication on social media has revolutionized how travelers search for and share information and how they interact with one another digitally. This research examines the effects of eWOM-triggered customer-to-customer (C2C) interactions on travelers’ post-eWOM behaviors (i.e., repurchase and customer engagement) in a cross-cultural context. Drawing upon cognitive dissonance theory, a scenario-based experiment was conducted using a sample of 461 African tourists with recent intracontinental travel experience. Our findings suggest that a customer’s repurchase intention and engagement in social media C2C interactions are significantly influenced when their eW…

Brand Communication Challenges in Getting Young Customer Engagement

2014

Abstract It is important for the Brands of products and services that address young people to get to know very well this consumer segment, although they are extremely open minded, bold, friendly and great fans of brands. Nevertheless they are not so easy to deal with or to be convinced by one brand or another, but once they prove to be loyal they are highly valuable. In order to win their loyalty, companies must take into account a certain number of aspects.

Exploring Online Customer Experience Formation:How do Customers Explain Negative Emotions during Online Shopping Encounters?

2019

Consumers' perceptions of mobile banking continuous usage in Finland and South Africa

2015

This study examines continuous usage behaviour related to mobile banking (m-banking) among consumers living in Finland (FI) and South Africa (ZA). The study investigates three post-adoption behavioural consequences - namely, trust, satisfaction and word of mouth. Using purposeful sampling techniques, we found that trust plays a significant role in promoting continuous usage of m-banking. In general, the respondents reported high levels of trust in m-banking technology and were satisfied with the m-banking application and services. In addition, convenience, user friendliness and speed emerged as the main sub-topics related to satisfaction. In most cases, the convenience of using m-banking do…