Search results for "advertising"
showing 10 items of 680 documents
Destination engagement on Facebook: Time and seasonality
2019
Abstract This paper studies the influence of time frames (posting day and posting time) and seasonality (low, medium and high) on positive/negative engagement in a Destination Management Organization (DMO) on Facebook. A content analysis was carried out on 639 posts, 178,913 audience reactions to such posts and 5330 comments. These posts were shared 45,194 times by the audience. The data analysis (regression analyses with optimal scaling) suggests that the best times to post are at 8 am , 10 am , 2 pm and 5 pm ; Thursday and Saturday are the best days to post, and the period before summer (from January to June) are the best months. These results have implications for DMOs and National T…
The effects of playing tactics on creating scoring opportunities in random matches from US Major League Soccer
2015
The aim of this study was to examine the effects of playing tactics on the creation of scoring opportunities in random matches from US Major League Soccer 2014, taking into account both contextual and defensive variables. The sample included 3253 team possessions corresponding to 30 randomly selected matches. Multidimensional qualitative data from 10 categorical variables was analysed by means of descriptive analysis and multiple logistic regression analysis. Contextual variables such as match location (p=0.049), match half (p=0.043) and match status (P=0.032) were associated with creating scoring opportunities. With regards playing tactics, set plays created a higher proportion of scoring …
Association between playing tactics and creating scoring opportunities in counterattacks from United States Major League Soccer games
2016
The aim of this study was to examine the effects of playing tactics on creating scoring opportunities in counterattacks from the United States Major League Soccer (MLS) 2014 season. The sample included 452 counterattack possessions, corresponding to 30 randomly selected matches. Multidimensional data from 14 categorical variables were analysed by means of a descriptive analysis and binary logistic regression. Counterattacks that started in the pre-offensive zone and had initial penetration were more effective in creating scoring opportunities than those that started in the defensive zone (OR=3.825; 95% IC: 1.765 to 8.289; p<0.01), and those without initial penetration (OR=8.689; 95% IC: 1.1…
Investigating the moderating effect of information sources on cruise tourist behaviour in a port of call
2015
The aim of the study is to examine how destination knowledge acquired by cruisers through different information sources (online versus others) can moderate destination image formation and the relationship of image–satisfaction–behavioural intentions in a port of call. A multiple group analysis with partial least square method was carried out using data collected from a major tourism destination in Spain: Valencia. The findings revealed knowledge acquired through different information sources is a moderator of the image–satisfaction and satisfaction–behavioural intention relationships. The destination image formation is also significantly different from one group to the other. The findings o…
Assessing cruise port of call performance: a passenger-based approach using PLS modelling
2017
ABSTRACTIn the present context of booming cruise demand, the study aims to advance the knowledge on port of call performance from cruise passengers’ perspective. The aim of this investigation was twofold: (1) to examine the structural links among port of call perceived quality–satisfaction–future intentions (revisit and word-of-mouth (WOM) behaviour); and (2) to test the moderating effect of cruisers’ motivation (push versus pull factors) to visit the port of call on the proposed structural links. Partial least squares path modelling was used to test the proposed model with a sample of 492 cruise passengers at a Mediterranean port of call. The findings revealed that port of call quality has…
Advertising in disguise? How disclosure and content features influence the effects of native advertising
2020
Abstract Native advertising has recently become a prominent buzzword for advertisers and publishers alike. It describes advertising formats which closely adapt their form and style to the editorial environment they appear in, intending to hide the commercial character of these ads. In two experimental studies, we test how advertising disclosures in native ads on news websites affect recipients’ attitudes towards a promoted brand in a short and long-term perspective. In addition, we explore persuasion through certain content features (i. e., message sidedness and use of exemplars) and how they affect disclosure effects. Results show that disclosures increase perceived persuasive intent but d…
Persuading consumers: The use of conditional constructions in British hotel websites
2018
Hotel websites display textual and non-textual strategies with the aim of turning online visitors into customers. This article focuses on two related textual aspects: how consumers are discursively construed and how conditional constructions are used in order to persuade and convince consumers of the adequacy of the hotel. The framework adopted for the analysis combines Stern’s notion of ‘implied consumer’ with a corpus-driven approach. The corpus data comprises 114 British hotel websites and totals half a million words. This is a subcorpus of COMETVAL, a database compiled at the University of València. The results reveal the importance of a number of words that address consumers directly o…
Children in advertisements : visual representation of children in Time magazine, volumes of 1994, 2004 and 2014
2017
Mainosten representaatiot vaikuttavat käsitykseemme itsestämme ja muista. Vaikka mainontaa on tutkittu laajasti, lapsia ja mainontaa on tutkittu lähinnä siitä näkökulmasta, millaisia mainoksia lapsille on suunnattu tai miten mainonta vaikuttaa lapsiin. Tämän tutkimuksen tarkoituksena on tarkastella lasten representaatiota aikuisille suunnatuissa mainoksissa. Lisäksi halutaan selvittää ovatko mainokset muuttuneet vuosien aikana. Tutkimuksen aineistona ovat Time-lehden vuosikerrat 1994, 2004 ja 2014. Aineistossa on kaiken kaikkiaan 80 erillistä mainosta, joiden pohjalta tyypillinen representaatio luotiin. Kyseisinä vuosina mainosmäärät aikajärjestyksessä olivat: 19, 37 ja 24. Teoreettinen vii…
Accentuating the Interrelation between Consumer Intention and Healthy Packaged Food Selection during COVID-19: A Case Study of Pakistan
2021
This study contemplates the factors that influence consumer intention, before and during the eruption of COVID-19, for the selection of healthy packaged food in Pakistan. The extant studies have identified two distinct attitudes of consumers about food label information: one is its usefulness and the second elucidates the avoidance. Hence forth, the current study contributes to the extant literature while signifying both reasons which motivate consumers to read food labels and reasons which discourage consumers from consult food labels at the point of purchase. Moreover, the impact of subjective norms and self-efficacy for healthy packaged food intentions has also been examined for both bef…
Semantically-enhanced advertisement recommender systems in social networks
2016
El suministro de recomendaciones en los sistemas sociales lleva ya algún tiempo en el punto de mira tanto de los académicos como de la industria. Los gigantes de las redes sociales como Facebook, LinkedIn, Myspace, etc., están ansiosos por encontrar la bala de plata de la recomendación. Estas aplicaciones permiten a los clientes dar forma a unas determinadas redes sociales a través de sus comunicaciones sociales cooperativas cotidianas. Mientras tanto, la experiencia online actual depende progresivamente de la asociación social. Una de las principales preocupaciones en la red social es establecer un plan de negocio exitoso para obtener más beneficios de la red social. Hacer un negocio en ca…