Search results for "advertising"
showing 10 items of 680 documents
Tobacco and health : the changing role of the media
2015
Podeu consultar la versió en català a: http://hdl.handle.net/2445/103102
Pantilliset on tour : Code-switching in Finnish magazine advertisements
2010
Mainonnan määrä lisääntyy eri medioissa ja sen myötä mainonta vaikuttaa käyttäytymiseemme yhä enemmän. Maailman globalisoituessa englannin kielen rooli muuttuu myös mainonnassa. Englanti on usein monikielisen mainonnan suosituin vieras kieli maailmanlaajuisesti ja sitä hyödynnetään suomalaisessa lehtimainonnassa yhä enenevässä määrin. Englannin kieltä sekä englannin ja suomen kielen välistä koodinvaihtoa suomalaisessa mainonnassa on tutkittu aiemminkin, mutta huomioimatta on jäänyt englannin kielen määrä suomen kieleen verrattuna. Tämän kandidaatintutkielman tarkoituksena oli selvittää missä suhteessa suomen kieli on korvattu englannin kielellä kahden suomalaisen yleisaikakauslehtien, Imag…
Do Men and Women Differ When Purchasing Private Label Goods?
2014
In the context of shopping goods, this paper analyzes the key variables in men and women when they have to face private label purchase decision: attitude towards private label, value consciousness, brand consciousness, involvement with the product and private label purchase intention. The moderating role of gender in the relationship between those variables is also analyzed. On a sample of 433 individuals, and considering two different shopping goods, results showed differences between men and women in all the variables, except in the value consciousness. Furthermore, due to a multigroup analysis technique, we found more differences between the variables affecting PL purchase intention. Acc…
Ethical Challenges of Hybrid Editors
2016
In times of turbulence in the media industry, media organizations are looking for new business models. Digitalization has led traditional news media organizations to testing new forms of advertisement, such as sponsored content and native advertising, whereas others, such as lifestyle magazines, have a longer history in collaborating with brands. Editors are key players in these developments, since they are journalist–managers and decision makers within those daily practices that shape policies and influence new product innovation and development. In this study, we examine from the editors’ point of view, how they see the process of adopting novel forms of advertisement and what ethical cha…
Essential Oils: Analytical Methods to Control the Quality of Perfumes
2013
Cosmetic products, including perfumes, are regulated by a single law concerning important aspects, such as composition or labeling, in order to protect public health. A revision on the regulatory aspects for fragrance chemicals in cosmetics and household products is exposed here. Quality control of both, commercial perfumes and raw materials, is important for perfume manufacturers to assure that the finished perfume is the one that was formulated. On the other hand, analytical methods are necessary to assure, for safety purposes, that there are no undesired or banned compounds present in the finished product. Methods for perfume analysis are compiled and revised with special emphasis on the…
Integrating Keyword Advertising and Dynamic Pricing for an Online Market Place
2014
Keyword Advertising is a main marketing instrument for e-commerce companies in order to generate traffic from search engines on their website. The costs for Keyword Advertising are determined in an auction that is conducted for every single search query, which is entered in by a user. In case of an online market place, each adlink provided by the search engine refers to an ordered list of products on the website of the online market place. Hereby, the price of the product is oftentimes one important criteria for the user when deciding for one or the other product from the list. However, existing models assume the price of products to be exogeneous. By taking into account the prices of linke…
Aesthetics of Nutrition, Ethics of Animality: the Packaging of Vegan and Vegetarian Products in the Italian Organised Distribution Market
2018
The topic of this paper concerns the packaging of vegan and vegetarian products in the Italian organised distribution market. Large-scale organised distribution and vegetarianism's choice of packaging is related to current dietary trends which, as is often the case with eating choices and habits, intertwine as they massively spread. Which are the visual and verbal strategies that are adopted to give meaning, in the Italian culinary landscape, to vegan and vegetarian foods sold through large-scale distribution? The aim is to outline, through the methodology of Semiotics, the sensorial mechanisms and cultural grids that shape this food universe, and the way it interacts with other categories …
Attitude, Quality and Satisfaction Toward Distributor Brands in Durable Goods: The Influence of Consumers’ Price Consciousness
2015
This study analyzes how consumers’ general attitude towards distributor brands, the perception held by the individual on the quality differences between distributor and manufacturer brands, as well as the anticipated satisfaction with the product are key variables for explaining the intention to purchase durable goods with distributor brands. As a significant contribution the influence of consumers’ price consciousness as a moderating variable is tested.
Information Content Analysis of TV Advertising - The Spanish Case
2015
Atter analyzing the information content of 477 ads aired by the two main Spanish TV channels we found that not all ads provided objective information, but that the proportion of informative ads and the amount of information carried by them seems to be greater than in other countries of our economic environment. There were no significant differences in informative content between the two channels, but there were differences with regard to product categories advertised. Future research could be directed towards expanding the categories for information analysis of TV ads given their continued presence in the life of the average consumer.
The Use of Fear Appeals in Greek Magazine Advertisements
2015
This paper examines fear appeals in Greek magazine advertisements. A total number of 3,262 advertisements were selected from a sample of 14 magazines representing various genre. Advertisements were content analyzed, on the basis of fear appeal categories and consequences. The findings indicate that advertisements use the fear appeal in 16.46 percent of the total number examined. Positive fear appeals and social consequence theme show the highest frequency of appearance with 91.06 and 79.83 percent respectively. There is also a variance in the use of various types of fear appeals, according to magazine classifications and product categories.