Search results for "advertising"
showing 10 items of 680 documents
Reducing salt and fat while maintaining taste: An approach on a model food system
2013
Unbalanced diets with an excess consumption of fat, salt and low‐size sugars contribute to the development of pathologies such as obesity, cardiovascular diseases, and diabetes. As a consequence, worldwide healthcare authorities advocate salt, fat and sugar reduction in food. However, the multifunctional roles of these ingredients in both food composition and perception prevent a simple reduction of their content. Several strategies are currently investigated to design healthier food while maintaining its taste and consumer acceptability. Among these strategies, the one relying on crossmodal sensory compensation is tested within the framework of the EU‐TeRiFiQ research project. The main obj…
Design e narrazioni
2022
Il testo nasce dall’esigenza di mettere a fuoco le implicazioni cognitive, metodologiche e progettuali del concetto di narrazione, sempre più ricorrente nella nostra esperienza quotidiana soprattutto per le molteplici forme di comunicazione e di produzioni culturali che vi si ispirano; si tratta di un concetto che anche nella riflessione teorica e nella progettualità del design sta alimentando dimensioni fortemente innovative ed evolutive nella costruzione, comunicazione di significati, contenuti immateriali, esperienze e valori emozionali che si sovrappongono e s’intrecciano all’espressione tangibile e funzionale degli oggetti, degli artefatti comunicativi, degli spazi. Si propone un perco…
Brand love is all around: loyalty behaviour, active and passive social media users
2019
This study posits that the satisfaction derived from a visit to a theme park triggers positive emotions which, in turn, impact on revisit intention, word-of-mouth (WOM) and electronic WOM (eWOM), t...
Unbeatable Value Low-Price Guarantee: Collusive Mechanism or Advertising Strategy?
2006
This paper investigates the effects of a low-price guarantee (price-beating guarantee) on the patterns of price setting of three supermarkets using micro-level price data. Following recent theoretical developments, the paper analyzes the ability of low-price guarantees to sustain anticompetitive prices. My empirical analysis suggests instead that this low-price guarantee may serve as an advertising device to signal low prices. The supermarket offering the low-price guarantee, aware of its price advantage in a subset of products, uses it to signal low prices to induce consumers to switch supermarkets.
Tobacco Use Documenting Policy and Its Association With Pupils’ Smoking and Their Perception of the Enforcement of School Smoking Bans in Finland
2014
Finnish national data sets on schools (N = 496) and pupils (N = 74,143; 14–16 years) were used to study whether a systematic documenting policy for the violations of school smoking bans was associated with pupils’ smoking and their perceptions on the enforcement of smoking bans. Attending a school with a systematic documenting policy was associated with perceptions that smoking is prohibited and restrictions monitored, with lower levels of smoking in the vicinity of the school during the school day, but not with smoking prevalence. Findings suggest that a consistent documenting policy could be an effective tool for reducing pupils’ smoking in schools.
Familiarity and visit characteristics as determinants of tourists' experience at a cruise destination
2019
Abstract The main aim of this study was to examine the differences in the interrelationships between destination image-satisfaction-behavioural intention across cruise tourists with varying visit characteristics (length of stay and type of visit arrangement) and familiarity. The data for the study was obtained through interviews with cruise passengers visiting a major Spanish port of call. The results revealed that both familiarity (informational and behavioural) and type of visit arrangement (excursion versus independent visit) moderated the hypothesized structural relationships. The moderating role of length of stay onshore was only demonstrated on the impact of satisfaction on behavioura…
The moderating effect of personal and situational characteristics in behavioural factors affecting ports of call
2017
This research aims to study the moderating effects of cruise passengers’ gender, age, education, and prior experiences on a Mediterranean port of call destination image formation and the influence ...
The role of ICT, eWOM and guest characteristics in loyalty
2019
Purpose This study aims to examine how technologies contribute to consumer loyalty in the tourist industry. To achieve this objective, information and communication technology (ICT) development and electronic word-of-mouth (eWOM) are analysed to explore their direct and indirect effects on satisfaction and loyalty dimensions. The moderating role of customer characteristics (personal and experience-related variables) is also considered to study the complex relationship between satisfaction and loyalty. Design/methodology/approach A quantitative study based on a questionnaire structured was developed. The survey was conducted with 386 guests from Spanish hotels. SEM methodology is applied to…
Multidestination trip, tourism
2015
Multidestination trips are characterized by the movement from tourist-generating regions to more than one single destination during the same trip. This article provides a comprehensive definition of multidestination trip for the Encyclopedia of Tourism.
Cruise passengers' behavior at the destination: Investigation using GPS technology
2016
This paper aims at segmenting cruise passengers in order to identify passengers' profiles according to their behavior at destination. Through an integrated use of traditional survey instruments and of GPS technologies, a set of indicators for the analysis of passengers' mobility at destination is proposed. Data collected in the port of Palermo are used in order to investigate space-time activities of cruise passengers at the destination. Monothetic Analysis is used in order to segment passengers according to their behavior at destination, and groups are then compared in terms of socio-demographic characteristics and other variables collected through questionnaire-based survey. Results ident…