Search results for "advertising"
showing 10 items of 680 documents
Características de la micro, pequeña y mediana empresa asociadas a los tipos de tecnologías de comunicación y uso de medios sociales
2015
La dirección en la empresa y su gestión en internet posee un especial interés e importancia, principalmente manifestado en las revistas y periódicos actuales, y en menor medida en la literatura académica. Esta proliferación de nuevas tecnologías ha facilitado la revolución en las comunicaciones en diferentes medios, incluso el uso y la presencia de la empresa en medios sociales en la web. En este sentido, se presenta un resultado de investigación concerniente a explorar el uso de medios de comunicación en línea y de redes sociales y sus relaciones con 1) el tipo de empresa y 2) la apropiación de tecnologías digitales por parte de un conjunto de micro, pequeñas y medianas empresas en Bogotá.…
Sexual advertisement and immune function in an arachnid species (Lycosidae)
2004
A simple version of the immunocompetence handicap hypothesizes that through condition-dependence, the size of the sexual trait may be positively related to immune function at the population level. In the present study, we investigated the relationship between sexual advertisement and immune function in a natural population of male wolf spiders, Hygrolycosa rubrofasciata (Araneae: Lycosidae). Males of H. rubrofasciata have a costly and condition-dependent acoustic signal, courtship drumming. In the mating season, males drum against dry leaves while wandering around the habitat searching for receptive females. Males increase their mating success by increasing their drumming rate and mobility.…
Faces of companies: Personalization of corporate coverage in crisis and non-crisis periods
2020
Journalists need to make complex economic issues comprehensible for their readers. One possibility to do so is using personalization and putting company representatives (e.g. CEO, spokesperson) instead of the company as an organization in the focus of their work. Especially in times of crisis, the use of personalization could increase because crises are often associated with great uncertainty and complexity. Therefore, this study examines personalization in corporate coverage during crisis and non-crisis periods. To this end, we analyzed the coverage of four different German print media before, during, and after six selected corporate crises using a quantitative content analysis. The study…
Television violence: A development of a coding scheme
1997
Traditional analyses have treated TV violence as a homogenous entity disregarding the nature and context of the violent acts. A new coding scheme was designed to examine the amount of violence portrayed on TV; the degree to which it is obtrusive; and the messages it conveys. The final, 37 item coding scheme is sensitive to features of televised messages whether in fiction, or in non‐fiction. It included contextual themes concerning intensity (seriousness, realism, way of dramatization), and attractiveness (justification, glamorization, efficacy) of TV violence. The coding scheme was applied to an analysis of a program sample which consisted of all genres (N = 259) presented on Finnish netwo…
Imagen de marca y análisis lexicográfico: una aplicación a centros comerciales
2015
[EN] The concept of image in its different aspects is very important in today s society as well as in the business management field. Some authors reports that most of the studies that measure image do not take into account neither previous theoretical and conceptual models nor other possible empirical evidence alternatives. Given this need, a research regarding the concept of brand image applied to shopping malls was conducted based on the conceptual model of the consumer cognitive response in order to empirically explore and contrast it. For this reason, a survey was applied to 420 consumers in five shopping malls in Bogotá, achieving a database of 3.749 cases. The results show attribute-s…
Destination Attractiveness Drivers among Urban Hostel Tourists: An Analysis of Frustrators and Delighters
2015
This study is based on data from 679 tourists staying at hostel accommodation facilities in Zagreb, a propulsive city-break destination in Central Europe. Besides providing insight into the socio-demographic and behavioural characteristics of hostel tourists, this study uncovers determinant destination attributes influencing their perceptions of destination attractiveness. In particular, impact asymmetry analysis identified potential sources of delight and frustration among hostel tourists. Since the hostel tourist segment, as such, is almost completely unconsidered in contemporary tourism research, partly covered only by a few studies on youth travellers and backpackers, the results of thi…
Horror movies post 9/11: delineating tourism in a context of certainty
2014
In recent years, specialized literature has devoted much attention to the narratives of cinema and destination attractiveness. International cinema projects of the calibre of the Lord of the Rings ...
Satisfaction and Destination Loyalty
2005
ABSTRACT First-time and repeat tourists engage in different tourism experience with a destination. Based on previous studies, the main purpose of this research is to investigate how tourists' previous experience with a tourist destination influences on the satisfaction evaluation, destination loyalty and destination attractiveness. An empirical study is carried out among 806 tourists visiting Calpe, a Spanish tourist destination, in the summer of 2000. Research findings evidence that the level of satisfaction and the number of past visits considerably influence tourists' intentions to make repeat visits.
Segmentation of low-cost flights users at secondary airports
2010
Abstract Low-cost carrier services are important for many tourist destinations. However, there is little information about the characteristics of travellers using low-cost airlines, and their flight preferences. The typical segmentation of air travellers is business versus leisure travellers; and business versus tourist fares. We use segmentation analysis focusing on low-cost travellers’ valuations of various flight attributes and trip-related characteristics, most notably those related to destinations, based on a sample of foreign travellers who used Girona Airport, Spain.
Attitudes Toward Professional Foreign Players in Finnish Amateur Basketball
1984
The use of foreign professional players may influence the host country's sport culture. To determine the attitudes toward foreign professionals in various Finnish amateur basketball leagues, all clubs (n = 55) playing basketball in the three highest Finnish leagues were interviewed by mailed questionnaire. The results indicated that recruitment of foreign pros was held to effect negatively the team spirit and the play tactics, the economics of the club, the development of other sport branches in the club and the success of the national team. Positive effects were expected on the number of spectators, public relations of the club and the success of its team. For lower leagues foreign profes…