Search results for "authenticité"

Can absence restore authenticity? The case of Strasbourg Christmas Market

2023

The Strasbourg Christmas Market (MNS) was greatly impacted by the pandemic in 2020. This research delves into the role of absence in the consumption experience through fifteen semi-structured interviews with regular MNS attendees and ethnographic observations of the MNS's iconic locations. Our findings indicate that individuals, affected by two lockdowns and the pandemic's social and economic repercussions, are eager to rediscover the city without overbidding. The absence reinforces the imaginative value of the MNS, imparting renewed significance. The authentic heritage of Strasbourg's historic center appears to have been reclaimed and compensates for the void. The Christmas market is prese…

Autenticità

2019

The article intends to synthetically reconstruct a line of development of the Italian narrative contemporary, from the nineties onwards, based on the concept of authenticity, vast and rich in applications in the most disparate fields (juridical, philosophical, artistic). After a brief review of four emblematic cases for the use of authenticity rhetoric (Siti, Moresco, Mozzi, non-fiction), the article offers a brief overview of the narrative of last twenty years. It therefore ends with a reflection on a possible passage from one demystification of authenticity (with autofiction) to its internal amplification contradictory (with non-fiction). Cet article se propose de retracer une histoire de…

Brand stores' functions : an approach through brand experience

2022

In-store brand experience leverages brand equity and customer equity which are clear value sources for brands (literature review and exploratory studies). The experience quality is linked to its capacity to meet these goals. Compared to generalist distributors and multi-brand experiences, brand stores are dedicated and focused. They are key places since service and experience items are crafted by the brand itself. The brand is therefore able to grant a genuine, i.e., authentic brand experience (brand content recognition and brand authentication through in-store experience). It is less the case in its distributors’ stores, where brand experience competes with its competitors’ and its distrib…

RVVS 2013

2013

Self treating in the moderne era

2013

In the modern era, self healing is to respond to situations created by medicine. Its effectiveness, its limits, its interventions, its practice, its tendency to medicalize existences, its inclusion in market economy are as many factors that interact with the self healing ability as attest the disruption of the patient's identity schema during interventions to repair physical trauma, chronic patient which depends on medicine, the medicalization of the aging. As well the task assigned to the modern man is to escape from enslavements, weathering effects, interferences generated by medical activities. In this sense, self healing is, on the one hand, to decrypt the aims of medicine and to determ…

Understanding the fluctuations of perceived authenticity in cultural tourism : an investigation of Bali and Alsace contexts

2022

The marketing of cultural tourism faces a dilemma between maximizing the economic return and nurturing the culture’s social functions. It needs to attract segments driven by cultural motifs, through a differentiation based on authenticity. Perceived authenticity changes over a time, but how it does remains elusive to researchers. This research investigated fluctuations of existential authenticity in cultural tourists in Bali. Participants were purposively and conveniently-sampled among visitors of cultural attractions. It comprised two stages: qualitative for building the model, and quantitative fortesting the variables. The first employed Grounded Theory interviewing 24 visitors, found the…

: The medical FASP genre as a teaching tool: authentic or doctored material?

2011

Abstract: This article falls within the scope of an action-based research project conducted at the Dijon School of Medicine. It focuses on the medical FASP genre as a potential pedagogical tool From December 2009 to April 2010, I asked 10 experienced health care professionals from various fields of medical practice, who had obtained an inter-university diploma in medical English, to fill in a questionnaire. The participants, who did not know the titles of the novels or the names of the novelists, were required to comment on six medically-based extracts taken from thrillers during continuing education classes. The aim of the questionnaire was to check the relevance of the specialized vocabul…

Wine and Terroir(s) : an Identity between Myth and reality

2020

To speak about wine is obviously a sign of socialization, but is also a trend, which is part of the global interest in gastronomy. In order to build up discourses on wine, which heavily draw on marketing communication, referring to AOP and AOC labels and classifications does seem to be necessary but not sufficient, as the notion of ‘terroir’ has become prominent in many discourses and on a variety of media. The crave for authenticity and proximity permeates gastronomy and oenology markets, and the idea of terroir alone seems capable of just responding to this crave. Terroir can be seen as a warrant of identity offered by wine growers and makers, but is also demanded by consumers in quest of…

Propos historiques sur l'authenticité

2010

Les enjeux de la transparence en gastronomie. Ethique et toques

2021

International audience; Le concept de transparence se décline dans tous les domaines et revisite la gastronomie. Il s'apparente à la traçabilité, l'authenticité, la proximité des hommes et des produits. La transparence s'affiche dans les restaurants, sur le menu, dans la cuisine elle-même. Les chefs y ont également recours en adaptant leurs menus aux attentes sociales et sociétales des clients et se forgent une identité particulière.