Search results for "cloud computing."
showing 5 items of 325 documents
Software Renting in the Era of Cloud Computing
2012
In the new era of computing, software can be sold and delivered as a cloud service, and software renting has become as a strategic tool to compete in the market. Software renting has several advantages from the customer's point of view. However, for software providers it is challenging to ensure a profitable revenue stream when a license fee is replaced by a periodic rental fee. In this study, software renting was found to help the case firms to differentiate themselves from competitors; it also increased their competitive advantage by making the software available for a larger customer group. However, the negotiating power of larger customers impacted on software pricing, rental agreements…
Selection of the Proper Revenue and Pricing Model for SaaS
2014
Recent research on software revenue and pricing models has revealed important ways in which firms can benefit from software renting. However, it is still unclear how SaaS providers select a proper revenue and pricing model to make their services attractive for customers. Based on 32 interviews with software professionals from four case firms, this study reveals how different factors impacted on the selection of a revenue and pricing model. It can be concluded that customers’ needs were the main driving force to the selection of the most appropriate pricing and revenue model in the market. peerReviewed
SaaS architecture and pricing models
2014
In the new era of computing, SaaS software with different architectural characteristics might be priced in different ways. Even though both pricing and architectural characteristics are responsible for the success of the offering; the relationship between architectural and pricing characteristics has not been studied before. The present study fills this gap by employing a multi-case research. The findings accentuate that flexible and well-designed architecture enables different pricing models; however, poorly designed architecture limits also the pricing. Scalability and high level of modularity are the major enablers of a great variety of pricing models. Using public cloud services may lea…
Opportunity Discovery and Creation in Cloud Computing
2013
Cloud computing provides opportunities for firms selling or using cloud services. However, little is known about how entrepreneurs discover or create these opportunities for cloud computing. In this study, we found that the opportunities discovered in cloud computing were related to the development of software for a particular need. By contrast, created opportunities were developed under conditions of technological uncertainty, at a time when the market did not yet exist. It appears that created opportunities, if successful, bring long-term competitive advantages, whereas discovered opportunities are more easily copied and exploited by competitors. peerReviewed
A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs
2017
Ohjelmistoala on läpikäynyt valtavia muutoksia 2000-luvulla uusien teknologisten innovaatioiden syntyessä ja levitessä kiihtyvällä tahdilla. Pilvipalvelu on yksi tunnetuimmista innovaatioista ja kuvaa internetissä tapahtuvaa tietotekniikan käyttöä. Samaa nimitystä käytetään kaikista pilvessä tarjottavista palveluista, joista Software-as-a-Service (SaaS) on saanut laajimman suosion. Enemmistö uusista pilvipalveluorganisaatioista on pieniä tai keskisuuria yrityksiä, joilla on tutkimusten mukaan hyvin omalaatuinen tapa suunnitella ja toteuttaa markkinoinnin toimenpiteitä. Perinteiset suurille organisaatioille sopivat markkinoinnin teoriat ja mallit eivät istu nuorten ja ketterien ohjelmistoyri…