Search results for "co-creation"
showing 10 items of 103 documents
Opportunities for Strategic Public Relations : Evaluation of International Research and Innovation Project Dissemination
2018
Abstract European industry, academia and potential end users for future solutions are widely involved in applying for European Union (EU) funding of research and innovation and implementation of the projects. Funding instrument requirements emphasise the influence of skills and know-how of these project consortia professionals. This chapter proposes a co-creative model for communication and dissemination, or project PR, based on the experiences of both planning and coordinating dissemination activities of three EU funded projects. Multidisciplinary international project Public Relations (PR) offers strategic opportunities for PR professionals. The model employs the co-creation methods based…
The Dark Side of Value Co-Creation: The Example of French Commercial Architecture
2018
Innovation is a network activity where different actors collaborate. An ethnographic survey of the French commercial architecture industry highlights the ambivalence of this co-production process. The results identify the sources of co-creation and co-destruction related both to the motivations of the actors and their interactions and examines their consequences. Retailers are encouraged to reposition themselves as project leaders, responsible for both assigning roles and mediating between the creative and technical functions. The development of new communication platforms to overcome interpretive biases between the diverse set of actors is also recommended.
The four spheres of value co-creation in humanitarian professional services
2021
PurposeThe study focuses on the value co-creation processes in humanitarian professional services provision, analysing the key enabling factors of beneficiaries' participation, involved in long-term integration programmes (L-TIPs).Design/methodology/approachThrough an in-depth case study, the research looks at the practices of value co-creation in humanitarian professional services, considering both the perspectives of the professional service provider and beneficiary.FindingsIn professional services beneficiary's participation affects the success of the L-TIPs outcomes. Participation's enablers can be classified into four different spheres, each belonging to different elements of professio…
Actors’ Dynamic Value Co-creation and Co-destruction Behavior in Service Systems : A Structured Literature Review
2020
This paper investigates resource integration and social interaction as the two core processes of value co-creation and co-destruction in a service system. We applied a structured literature review as our research methodology to develop a framework to depict the components of value co-creation and co-destruction processes and to understand the behavioral drivers of service system actors as well as the positive and negative value outcomes derived through resource integration and social interaction. By analyzing the 51 papers that meet the inclusion criteria, we found that actors’ engagement in value creation process are motivated by different behavioral drivers. Then, applying resource integr…
A System Dynamics Approach to Enhance Tourism Service Delivery Performance through Value Co-Creation
2013
The impact of value co-creation on hotel brand equity and customer satisfaction
2019
Abstract Value co-creation with customers has emerged as a relevant topic at both academic and managerial level. Considering the positive outcomes derived from value co-creation, firms should learn how to properly manage this process which requires active customer involvement and this paper demonstrates that the level of customer participation (CP) depends to a large extent on their perception of how the hotel favours the process of value co-creation (CcV). Our model also proves the customer perception of the hotel's process of value co-creation has a positive impact on the hotel's brand equity (BE) whereas customer participation positively affects the customer's perceived value (PV). Addit…
Value co-creation and satisfaction in b2b context: a triadic study in the furniture industry
2020
Research on Value co-Creation (VcC) has been more extensive in B2C (business-to-consumer) than in B2B (business-to-business) and mainly for service contexts, under dyadic approaches (supplier&ndash
Integrando marketing experiencial y service dominant logic: creación de un índice de co-creación de valor interactivo y contextual
2017
El Valor Percibido es crucial para dos aproximaciones claves en Marketing: el Marketing Experiencial y el Service Dominant Logic (SDL), Sin embargo, la segunda no parece haber integrado toda la riqueza de la primera. Por ello, este trabajo, tras revisar la aproximación al Valor Experiencial (en general, y según Holbrook) y el SDL y la noción de co-creación de Valor, propone ejes argumentales de relación y un modelo conceptual integrador de sendas propuestas. El estudio empírico plantea un índice de co-creación de Valor, soportado por un modelo estructural de orden jerárquico. que es testado con PLS en 240 huéspedes de hotel. Los resultados permiten refrendar que la co-creación de Valor es a…
Co-creation of IT-value in a cluster of small enterprises
2018
Abstract There is a growing emphasis on digital transformation in research and business practice. The creation of value from IT-investments is a critical factor in digital transformation. Research has documented that the ability to realize IT-value is a very challenging endeavor, especially for small enterprises who because of resource poverty are dependent on external input and cooperation with other companies. There is a general lack of research on the phenomenon of how IT-value is co-created, particularly in small firms. This paper reports from a study of a cluster of performing arts organizations, Blender Collective. They realized that audience data is a key issue, and that they lack th…
The Value of Stakeholder Mapping to Enhance Co-Creation in Citizen Science Initiatives
2019
This report aims to enhance our understanding of stakeholder mapping for co-created citizen science initiatives. It presents and discusses findings from an international two-day stakeholder mapping workshop with researchers, event organizers, communication experts, and artists realizing citizen science activities. Participants identified examples of co-creation in their work and mapped stakeholders for three co-creation initiatives from the “Doing It Together Science” project. For each case, we provide an overview of the stakeholder groups involved and the lessons derived from identifying actual and potential stakeholders in different phases of each activity and using different ways for map…