Search results for "co-creation"
showing 10 items of 103 documents
Info screens as instruments for value co-creation : case: vehicle inspection industry
2016
Tämän tutkielman tavoitteena on tutkia miten arvo on yhteisluotu autokatsastusasemilla infotaulujen, uusin käyttöönotettu teknologia markkinoinnissa ja palvelun tuottamisessa tapauksen yrityksellä, kautta positiivisen palvelukokemuksen tuottamiseksi. Tutkimus on tulkitseva tapaustutkimus, jonka tiedonkeruu on suoritettu haastattelujen kautta ja analyysissä on käytetty temaattista näkökulmaa, jotta data on pystytty muuttamaan mielekkääksi graafiseksi esitykseksi. Tutkielman tapausyritys on yksityinen katsastusalan toimija, joka tarjoaa katsastuksien lisäksi ajoneuvorekisteröintejä ja kuljettajantutkintoja, muun muassa. Yritys toimii Suomen lisäksi Pohjois-Euroopassa. Tutkielman viitekehyksek…
From digitalization to cybernization : Delivering value with cybernized services
2019
This reflection note, based on the lead author’s keynote presentation at the Information Systems Research Seminar in Scandinavia/Scandinavian Conference on Information Systems 2019, makes an argument for the need to study the transformation from digital services to cybernized services offered by service providers to their customers. We first discuss the digitalization of services. Then, we argue that the emergence of cyber-physical systems enables a new kind of services that apply; e.g.; the internet of things, analytics of sensor-based big data, and artificial intelligence for value creation. In other words, the cybernization of services. We illustrate two particular approaches for underst…
Unboxing co-creation of value: Users' hedonic and utilitarian drivers
2019
Value co-creation through involving users in service processes via resource integration is a focal service research interest. However, studies often take a firm-centric or generic approach and overlook value co-creation from the point view of an individual user. We address this gap by adopting a qualitative research approach and laddering interviews (n = 113) to examine users’ hedonic and utilitarian drivers for value co-creation behavior in five service system contexts. We argue that underlying differences exist among all service systems and contribute with a novel approach by depicting the differences in value-based motivations for users to co-create value. As practical implications, our …
Value Co-Creation Opportunities: Managerial Transformation of Digitisation Risks into Success Factors
2018
This chapter examines the challenges and risks managers in the healthcare sector perceive in relation to the development and implementation of digitised services in a healthcare case organisation. Using data collected from managers, focus group interviews and observation method within the case organisation, the authors present an analysis that demonstrates that the risks and success factors that influence the development and implementation of digital healthcare services are related to (1) setting a clear digital strategy and implementation plan, (2) integration of digital services with the overall process and ICT, (3) committed resources and engagement of personnel, and (4) the organisation…
Are you ready to encounter foreign patients with infectious diseases? : developing nursing students’ language skills through educational co-creation
2019
An educational co-creation project can provide valuable information about the current needs in working life and engage students in a meaningful way thus promoting their learning outcomes significantly. The nursing students at Laurea University of Applied Sciences were involved in an educational co-creation project whose aim was to increase their knowledge of infectious diseases and to develop the contents of their language course “English for Health Care”. The project was carried out through innovative methods: a learning café and online educational material for professionals in the field. This collaboration involved the infectious diseases ward of Aurora Hospital, nursing students and lect…
“Serpentone Reload” an Experience of Citizens Involvement in Regeneration of Peripheral Urban Spaces
2015
Suburbs are often very contradictory places. Despite great part of urban population live there, these parts of cities are mostly considered as degradation places. The topic of suburbs regeneration is relevant today. Nevertheless, often expensive interventions implemented by local authorities fail to regenerate their public spaces. This paper presents the experience of “Serpentone reload”, a workshop based on participatory reactivation of abandoned or underused spaces and buildings in “Cocuzzo/Serpentone” neighbourhood in Potenza (Basilicata, Italy). The workshop particularly focused on the reuse of the “Ship”, an underground building, completed in 2010, never used, because it has been perce…
La face cachée de la co-création de valeur : l’exemple de l’architecture commerciale française
2019
L’innovation requiert une activité en réseau pour laquelle différents acteurs doivent s’associer. La conduite d’une enquête ethnographique au sein de l’architecture commerciale française souligne l’ambivalence du processus de coproduction. L’analyse identifie des sources de co-création et co-destruction, liées aux motivations des acteurs et à leurs interactions, et rend compte de leurs conséquences. Les détaillants sont invités à se (re)positionner comme des chefs de projet, garants de l’assignation des rôles et de l’arbitrage entre les fonctions créatives et techniques. Le développement de nouvelles plateformes de communication, susceptibles de pallier les biais d’interprétation entre acte…
THE IMPORTANCE OF ESTABLISHING CUSTOMER EXPERIENCES
2012
Recently, companies have apprehended the fact that customers want more than merely products or services and have proceeded in providing value creation through customer experiences. Experience marketing has emphasized the need to stimulate, entertain and affect consumers at an emotional level in order to create the premises for an experience in consumption. The repercussions for the experience marketing approach can range from brand advocacy, word-of-mouth, to loyalty and motivation to buy such an experience. Therefore, companies need to manage these experiences and pay attention to the moments of truth the customer has with the organization in question.
Immersive Virtual Reality in Experiential Learning : A Value Co-creation and Co-destruction Approach
2023
Immersive Virtual Reality (later VR) has its potential in enabling learning experiences. Several studies adopt experiential learning as a key concept to understand the outcomes of VR. This study consists of two parts – the first part conducts a systematic literature review on VR experiential learning and suggests seven main dimensions for the concept identified by the existing literature: engagement, sociability, contextual information, physical sensation, interactivity, cognitions, and presence. The second part adopts a value co-creation and co-destruction approach to empirically test the construction underlying VR experiential learning. The findings indicate 33 value co-creation and 19 va…
FORTHEM Alliance Universities’ Selected Good Practices in R&I. Towards a European University
2022
Libro sobre buenas prácticas en universidades FORTHEM en 5 áreas clave: internacionalización, ciencia abierta, co-creación con el ecosistema social y empresarial, y comunicación de la ciencia. This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 101017248. Book on existing good practices developed in FORTHEM universities regarding the key research areas identified - on the topics: internationalisation, open science, co-creation with the social and business ecosystem, and communication of science