Search results for "consumer behavior."
showing 10 items of 104 documents
Study of the Importance of Emotional Factors Connected to the Colors of Fresh-Cut Cactus Pear Fruits in Consumer Purchase Choices for a Marketing Pos…
2015
Cactus pear has always aroused curiosity because of its shape and its particular structural characteristics (plate and spiny clatodes, oval fruits of different colors and flowers of an enchanting beauty). This plant evocates the territory where it grows, characterized by a sub-tropical climate, which in Europe is represented by the region of Sicily (Southern Italy), that is one of the main producers of the Mediterranean area. Sicily has three native cultivars with different colors of the fruit: red, yellow and white. The variety with the yellow fruit is the most widespread, although all of them are commercialized. The chromatic variety of these fruits might be an important element of attrac…
The Consumer Resistance Behavior towards Innovation
2013
Abstract The purpose of this work is to identify and analyze consumer resistance in order to understand this concept in the area of resistant behavior. The paper converges on studying the resistance to innovation from a theoretical perspective and to show it importance in innovation process. The paper concludes bydescribing the complexity of resistance to innovation, its forms and effects on the behavior of consumers and market. Although most authors focus their research on positive adoption decisions, this paper instead focus on developing insight into the relatively underdeveloped area of resistant behavior literature by presenting key concepts of resistance to innovation.
Contribution à la caractérisation de la mémoire des aliments
2008
Memory plays a fundamental role in the acquisition of food likes and dislikes. As a consequence, a better understanding food memory will contribute to a better understanding food choice and behavior. This work sets out several experiments based on a common recognition paradigm: during a first session, participants are exposed to the food to be remembered (target) under conditions ensuring incidental learning. After a certain retention interval, participants are asked to recognize the target among a set of distractors with a flavor and/or a texture slightly different from the target. In line with previous works on food memory, three main results emerged from this work. First, participants of…
The adoption of photovoltaic micro production systems in Finland
2016
A sustainable supply of energy is one of the most important requirements in order to achieve sustainable development. By using renewable resources society is not dependent on depleting reserves, but instead can have an inexhaustible source of clean energy. The rapid development of photovoltaics has led to lowered prices and increased efficiency making them more attractive alternative as a source of household electricity. Although governments play a key role in setting the constraints of how renewable energy is adopted, the wide-spread adoption of distributed electricity production ultimately depends on consumer decisions to buy them. This study examined the adoption process of photovoltaic …
Linking functional and relational service quality to customer satisfaction and loyalty: differences between men and women.
2010
This study assessed differences between men and women in the association of perceptions of service quality with customer evaluations. Functional (efficiency with which the service is delivered) and relational (customers' emotional benefits, beyond the core performance, related to the social interaction of customers with employees) dimensions of service quality were measured as well as customer satisfaction and loyalty. The sample of 277 customers (191 men, 86 women), surveyed in 29 Mexican hotels, had a mean age of 38.1 yr. ( SD = 9.7) for men and 34.5 yr. ( SD = 11.0) for women. To be eligible for survey, customers had to have spent at least one night in the hotel in question. Analysis in…
Wine and Its Legality-A Survey to Know the Consumer Opinions on the Activities of Sicilian Wine Companies Operating on Lands Confiscated from the Maf…
2014
The current guidelines of the European Union Common Agricultural Policy face the agricultural sector in the position of the backbone for the economic development of rural areas and regions with difficult economic differentiation. The EU Common Agricultural Policy defines agriculture as “multifunctional” and among the different roles and functions expected, there is also the “social function”, defined as the ability that the farm has to generate services with respect to a population with risk of social exclusion. This paper investigated all the agricultural initiatives with social impacts that were carried in the lands confiscated from the organized crime (called mafia), mainly in the South …
Cruise passengers' trajectories at destination. A Dynamic Time Warping approach.
2015
The present work aims at proposing an analysis of cruise passengers trajectories at the destination through Dynamic Time Warping algorithm. Data collected through GPS devices on cruise passengers’ behavior in the port of Palermo are analyzed in order to show similarities and differences among their spatial trajectories at the destination. A cluster analysis is performed in order to identify cruise passengers’ segments based on trajectories’ similarity. Results are of interest from both a methodological perspective related with the analysis of GPS data, and for the management and planning of cruise tourism destinations.
Wine and Legality: A Survey to Know the Consumer Opinions on the Activities of Sicilian Wine Companies Operating on Lands Confiscated from the Mafia
2013
In the European Union, since the mid-90s with the new Common Agricultural Policy (CAP) the term agriculture was joined to that of multifunctionality, as stated in the second pillar of the CAP, because the agricultural sector was placed in front of new challenges, attributing to the development policies of this sector a role of backbone for the economy of all rural areas with low capacity to achieve economic diversification. Actually, with the multifunctionality, the agricultural sector is no longer considered, only, the one which produces food goods, but also it has new and different functions, including those of preserving the environment and the rural landscape and to support the socio-ec…
Fat and salt contents affect the in-mouth temporal sodium release and saltiness perception of chicken sausages
2013
In cooked meats, sodium chloride is involved in taste, texture and flavour release. So a reduction in the salt content may have an impact on overall perception and acceptability. The aim of this study was to evaluate the influence of composition on sodium release and saltiness intensity in chicken sausages. The rheological properties of the sausages differed according to composition. Temporal sodium release and temporal saltiness intensity were evaluated by four selected subjects when eating sausages. At each time point, the effect of the salt level in sausages on sodium release was positive and highly significant. The effect of lipids on sodium release was negative. Concerning perception, …
When a new technological product launching fails: A multi-method approach of facial recognition and E-WOM sentiment analysis
2018
Abstract The dual aim of this research is, firstly, to analyze the physiological and unconscious emotional response of consumers to a new technological product and, secondly, link this emotional response to consumer conscious verbal reports of positive and negative product perceptions. In order to do this, biometrics and self-reported measures of emotional response are combined. On the one hand, a neuromarketing experiment based on the facial recognition of emotions of 10 subjects, when physical attributes and economic information of a technological product are exposed, shows the prevalence of the ambivalent emotion of surprise. On the other hand, a nethnographic qualitative approach of sen…