Search results for "consumer behavior"
showing 10 items of 111 documents
Increasing the levels of 2-phenylethyl acetate in wine through the use of a mixed culture of Hanseniaspora osmophila and Saccharomyces cerevisiae
2009
The impact of mixed cultures of Hanseniaspora osmophila and Saccharomyces cerevisiae with different initial yeast ratios on wine composition has been examined. The mixed culture significantly affected sugar consumption, the main enological parameters and ester concentrations, with the exception of glycerol, isoamyl acetate and diethyl succinate levels. Remarkably, in wines obtained with mixed cultures the concentration of 2-phenylethyl acetate was approximately 3- to 9-fold greater than that produced by S. cerevisiae pure culture. Moreover sensory evaluation revealed a stronger fruity character in wines fermented with mixed cultures than in control wines. Independently of the mixed culture …
Relations entre le système de consommation et les comportements en magasin : une approche par la valeur : application au vêtement
2011
Within the course of the theory of cultural consumption (CCT), this research aims to enlighten on the relationship between the consumer to hir or her system of consumption. The first part, qualitative, attempts to describe the nature of the relationship between the consumer and his or her system (the wardrobe in our case) through an anthropological study and a semiotic study. The data was collected by way of observation (video and audio taped) during usage experiences. The second part, quantitative, measures separately the sedimentation of value linked to usage and shopping experiences. Applied to the clothing market, results show the value of the organisational and systemic concerns (which…
Partial spatial equilibria with fuzzy constraints
1981
It is implicitly accepted by spatial economic analysis that the economic behaviour of agents located in given spaces (market areas, regions, etc.) is precise, that is to say, their behaviour is such that a possible action (consumption, production) is, or is not, preferable to another. In otherwords, economic agents are assumed to make accurate economic calculations and optimise the objective functions under strict constraints of resource limitation. These objective functions have clearly defined arguments and well-controlled parameters.
Analysis of the appropriation of a connected object : an experiential and dimensional approach
2022
The evolution and interactivity of connected objects promise a continuous improvement of the consumer experience, especially through the adaptation of the object and the development of its functionalities. But in some cases, the evolving nature of the object can lead to a situation where the user has to reappropriate it. Through a netnography and an analysis of life stories, this research studies the appropriation process in a dynamic way.The main contribution of this research is the identification of two dimensions (social and situational) and four forms of appropriation : autotelic, instrumental, individual and collective, which we bring closer to Lanier and Rader's (2015) measure of expe…
Drivers and outcomes of consumer engagement : Insights from mobile money usage in Ghana
2019
Purpose The purpose of this paper is to examine the drivers of consumer engagement and its consequences via the experiences of mobile money services’ users in Ghana and to discuss its implications for the society, financial service innovation, delivery and operations. Design/methodology/approach A pre-tested survey instrument was used with a sample of 595 mobile money services users in Ghana. SmartPLS application was used to analyze the data and report findings. Findings The study shows that perceived risk, consumer empowerment, subjective norm, performance expectancy and effort expectancy influence the affect component of consumer engagement and explain around half of its variance. The ef…
Online Sport Event Consumers: Attitude, E-Quality and E- Satisfaction
2017
Sporting events attract millions of dollars in sponsorship and tourism, so a strong event brand is required. The event website quality is responsible for maintaining and attracting consumers and creating a positive attitude towards the brand. The purpose of this study was to examine key variables that affect the behavior of online sport event consumers. Specifically, it explores e-quality and e-satisfaction and how they influence the attitude towards the website and the brand. Structural equation model tests revealed that a positive quality can determine a positive attitude to the web site, even the consumer is not satisfied with it. On the other hand, the stakeholder needs to pay attention…
Starptautisko zīmolu ietekme uz patērētāju uzvedību
2018
Zīmoli ir pamats daudzu uzņēmumu pastāvēšanai un labklājībai. Spēcīgiem zīmoliem ir milzīgas pilnvaras un labi ienākumi, taču pastāv tik daudz problēmu, kas var traucēt viņu attīstību un apdraudēt viņu pastāvēšanu. Zīmolam jābūt šādām īpašībām: redzamība, pozicionēšana, papildu priekšrocību apraksts, iezīme. Katrs uzņēmums cenšas izcelt savus produktus, lai parādītu, ka viņu preces nav līdzīgas citu uzņēmumu īpašībām. Katram zīmolam ir jābūt individuālam, tas ir, īpašam raksturlielumu kopumam, kas saskaņots ar citiem zīmoliem, tas ir tas, ko ražotājs piegādā tirgū, kas ir tā kontrolē. Šobrīd patērētājs pērk nevis produktu, bet zīmolu. Katrai markai ir sava mērķauditorija, kas nosaka tēla ve…
The Consumer of University Educational Services – A Central Element of Educational Marketing
2019
Abstract The marketing of educational services has become both a priority and a challenge, taking into account the technological changes that have arisen from the aspect of the tools and teaching methods used, as well as from the point of view of the requirements on the market manifested by the bearers of labor demand and supply. In addition, the opening and internationalization of these services has led to an increase in competition in this area, which forces universities to attach greater importance to educational marketing activities. From the point of view of the study of the behavior of the consumer of university educational services, the approach is even more challenging as the offer …
The Impact of the Current Crisis Generated by the COVID-19 Pandemic on Consumer Behavior
2020
Abstract It is well known that the extent to which the supply manages to adapt to the demands and changes in consumer behavior is key to the success of a business or, in the current economic context, to the survival of a business. This paper aims to analyze the manner in which the perception and attitude of the individual towards risk causes major changes in its purchasing behavior and, implicitly, to identify the tools of marketing with a favorable impact on the consumer, in the economic and social context generated by the Covid-19 pandemic. Although the fear and concern generated by the current economic and social crisis are visibly affecting both social behavior in general, and purchasin…
An ergonomic approach of commercial websites : from consumer perception to consumer behavior
2011
Pas de résumé en anglais