Search results for "consumer behavior"
showing 10 items of 111 documents
PRÁCTICAS DEL ANÁLISIS FACTORIAL EXPLORATORIO (AFE) EN LA INVESTIGACIÓN SOBRE CONDUCTA DEL CONSUMIDORY MARKETING
2012
El Análisis Factorial Exploratorio (AFE) es una de las técnicas estadísticas más utilizadas en la investigación social. El principal objetivo de este trabajo es describir las prácticas más utilizadas por los investigadores en el área de la conducta del consumidor y el marketing. Mediante una metodología de revisión documental se analizan las prácticas de AFE en cinco revistas españolas dedicadas a dicha temática (2000-2010). Se analizan las elecciones de los investigadores relacionadas con el modelo factorial, el criterio de retención, la rotación, la interpretación de los factores y otras cuestiones relevantes para el análisis factorial. Los resultados sugieren que los investigadores ejecu…
Dimensions of household food waste focused on family and consumers
2020
Food waste produced in homes represents the largest fraction of food waste generated along the food chain. Therefore, adequate prevention measures based on the quantitative and qualitative dimensions of the problem need to be put in place to reduce waste. The objective of the review was to identify areas of interest in relation to the food waste in households, considering the family unit as a whole as well as individual family members. Quantifying the problem is an important aspect in order to know its scope and dimension, but prevention also involves knowing the causes in a home. This is a complex issue, which, on a family level, is related to socioeconomic status, educational level, compo…
Kiberdraudu un drošības ietekme uz patērētāju uzvedību Fintech uzņēmumos
2021
Līdz ar daudzajiem tehnoloģiskajiem sasniegumiem, kas turpina attīstīties, un pasaule, kādu mēs pazītam, strauji mainās. FinTech pakalpojumi ir pārņēmuši ekonomiku kā daļa no šī modernā tehnoloģiju viļņa. FinTech firmas ir klātesošas gandrīz katrā ekonomikas daļā. Šī tehnoloģija tiek uzskatīta par transformējošu atklājumu, kas ir ietekmējis mūsu dzīvi un ekonomisko sistēmu; tā ir padarījusi sarežģītākus procesus pieejamākus visiem; tomēr FinTech ir radījis ievērojamas problēmas, piemēram, kiberuzbrukumus un pienācīgu noteikumu trūkumu. Klienti un valdības joprojām iepazīstas ar šiem jauninājumiem, jo šī konkrētā ekonomikas joma strauji attīstās. Patērētāji tiek ātri iesaistīti jaunos un lab…
Would a breakthrough cheese technology be accepted by the consumer?
2023
Irradiated foods between concern and acceptance in the Italian market
2018
Consumers have always shown a marked concern for the novel technologies. The treatment of foods with ionizing radiation, not entirely new, has always been a major concern among consumers for the impact that the consumption of treated food could have on health. The aim of this paper is to investigate Italian consumer attitudes towards the irradiated food and in particular the perceived risk and the acceptability of these technology. A survey was carried out in Italy by administering an on-line questionnaire to a sample of 392 consumers. The results of the study highlight a low level of knowledge of food irradiation, often associated with nuclear radiation and doubts about the effect that the…
How the Covid-19 Pandemic Is Changing Online Food Shopping Human Behaviour in Italy
2020
The advent of the Internet has significantly changed consumption patterns and habits. Online grocery shopping is a way of purchasing food products using a web-based shopping service. The current COVID-19 pandemic is determining a rethinking of purchase choice elements and of consumers&rsquo
Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory
2023
AbstractWe examine the interaction effects of linguistic style and verification of online reviews in terms of their valence on purchase intention for search and experiential products. We adopt the cue utilization framework to examine the interplay between the extrinsic cues of online reviews—content style (general versus specific), verified purchase (VP) badge (present versus absent), and valence (positive versus negative)—in two product categories—search product (tablet) and experiential product (trip package)—using an experimental design. The findings of the frequentist and Bayesian analyses show that valence supersedes other attributes’ impacts on purchase intention in both product categ…
Patērētāju attieksme pret ietekmētāju mārketingu sociālo mediju platformās Latvijā un Uzbekistānā
2020
Ziyoda Mashatova. Bakalaura darbs “Patērētāju attieksme pret ietekmētāju mārketingu sociālo mediju platformās Latvijā un Uzbekistānā”. Šajā dokumentā tiek analizēta patērētāju attieksme pret ietekmētāju mārketingu sociālo mediju platformās Latvijā un Uzbekistānā. Mērķis ir novērtēt patērētāju viedokli par ietekmētāju mārketingu, ņemot vērā viņu vajadzības un kultūras izcelsmi. Galvenais uzdevums ir sasniegt šī dokumenta mērķi, saistot teoriju un praktiskus piemērus par patērētāju uzvedību sociālo mediju platformās. Iegūtie rezultāti parāda starpkultūru faktorus, kas ietekmē patērētāju uzvedību interneta vidē un viņu uztveri par ietekmētāju mārketingu. Bakalaura darbs satur 36 figūras, 15 ta…
Online Sport Event Consumers: Attitude, E-Quality and E-Satisfaction
2017
Sporting events attract millions of dollars in sponsorship and tourism, so a strong event brand is required. The event website quality is responsible for maintaining and attracting consumers and creating a positive attitude towards the brand. The purpose of this study was to examine key variables that affect the behavior of online sport event consumers. Specifically, it explores e-quality and e-satisfaction and how they influence the attitude towards the website and the brand. Structural equation model tests revealed that a positive quality can determine a positive attitude to the web site, even the consumer is not satisfied with it. On the other hand, the stakeholder needs to pay attention…
Values and attributes of volleyball by the fans in the FIVB Men's World Championships 2014
2015
As the world of sport is encountering challenges, such as intensified competition, fragmented markets and loss of commitment, there is a need to discover new insights of the global sport consumers to gain more understanding of their behavior. Volleyball world is not an exception as regards the challenges. Despite its popularity, however, volleyball has not been researched as widely as for example football. The purpose of this master’s thesis was to investigate the image of volleyball through the perceived attributes the spectating fans link to this discipline in the context of an international tournament. Namely fans are the consumers in sport world and work as co-creators of sport events. …