Search results for "consumer"
showing 10 items of 880 documents
Starptautisko zīmolu ietekme uz patērētāju uzvedību
2018
Zīmoli ir pamats daudzu uzņēmumu pastāvēšanai un labklājībai. Spēcīgiem zīmoliem ir milzīgas pilnvaras un labi ienākumi, taču pastāv tik daudz problēmu, kas var traucēt viņu attīstību un apdraudēt viņu pastāvēšanu. Zīmolam jābūt šādām īpašībām: redzamība, pozicionēšana, papildu priekšrocību apraksts, iezīme. Katrs uzņēmums cenšas izcelt savus produktus, lai parādītu, ka viņu preces nav līdzīgas citu uzņēmumu īpašībām. Katram zīmolam ir jābūt individuālam, tas ir, īpašam raksturlielumu kopumam, kas saskaņots ar citiem zīmoliem, tas ir tas, ko ražotājs piegādā tirgū, kas ir tā kontrolē. Šobrīd patērētājs pērk nevis produktu, bet zīmolu. Katrai markai ir sava mērķauditorija, kas nosaka tēla ve…
Consumer Awareness and the Use of Payment Media: Evidence from Young Finnish Consumers
2008
In the market for payment media, some consumers use only one medium when paying for their point-of-sale transactions, while others use many. This pattern reflects the diffusion of new payment media, because a payment method innovation is typically first used simultaneously with the established methods. We study the use of multiple payment media by employing data on young Finnish consumers. We find that the use of multiple payment media is directly related to consumer awareness and that not controlling for the endogeneity of awareness can bias its effect downwards. These results suggest that increasing consumer awareness may have been underlying the rise of debit card use around the world. I…
Integrated marketing communications and information and communication technology in the hotel sector: An analysis of their use and development in Dal…
2011
The concept of integrated marketing communications (IMC) has been recognized as a key factor in the marketing literature. Boosted by advancements in information and communication technology (ICT), IMC has received considerable attention during the past decade. The purpose of this research is to study in greater detail the IMC and ICT concepts in the tourism sector, specifically in hotels. The empirical study was conducted in 17 high-class hotels in Dalmatia, the largest region on the coast of Croatia. Descriptive statistics analysis showed a high degree of IMC and ICT implementation in Dalmatian first-class and luxury hotels. Moreover, the ICT application increased with the hotel category, …
Key Predictors of Customer Loyalty for Facebook Brand Pages. Empirical Research on Social Media Marketing
2018
The new marketing practices and developments have had incredible impact on consumers’ purchasing process and information-acquisition process, and most notably, social media is changing marketing. The research setting for this paper refers to consumer behavior on social media services, particularly Facebook and consumers’ interactions with brands on this social platform. Through this research, we examine which consumer behavior concept has a higher impact in generating loyalty for the brands consumers interact with on Facebook. Using Automatic Linear Modeling, we forecast and model a target variable (namely, consumer loyalty) based on linear relationships between the target variable and its …
Innovation in Traditional Food Products
2016
International audience; Innovation is widely accepted as one of the keys to being successful. However, companies can innovate and still fail if markets fail to accept the innovation. In most cases, the acceptance of an innovation depends on the innovation itself and also on the product to which it is applied. In this chapter acceptance of different innovations in traditional food products is investigated, thus focusing on the definition of the "traditional" and "innovation" concepts from the consumer's perspective. Qualitative and quantitative approaches are combined to better understand and predict the possibilities of success when applying different generic and specific innovations in tra…
Structural Source of the Trap of ICT Advancement - Lessons from World ICT Top Leaders
2014
In light of the significant consequence of the trap of dramatic advancement of information and communication technology (ICT) in the global economy, both nations and firms that have been compelling their productivity decline. This resulted in great stagnation of ICT advanced economies and therefore its structural sources were analyzed. Based on an empirical analysis tracing, the trend in marginal productivity of ICT and its subsequent prices among the top ICT leaders in the world over the last two decades correlating with the effects of ICT, two faces of ICT advancement were identified. On one side, advancement of ICT contributes to its prices increase by new functionality development, its …
Improving eco-efficiency of a swimming hall through customer involvement
2013
Abstract Findings from a project aiming to improve eco-efficiency of a swimming hall in Finland are presented in this article. There are various opportunities for eco-efficiency improvements for a swimming hall, many of which belong to responsibilities of the staff. However, there are aspects where also customers could participate. Consequently, changes in the current behavior of the swimming hall management, staff and customers are required. Results from customer survey and staff interviews suggest that lack of knowledge about the swimming hall-specific environmental impacts and possibilities of the respondent (either staff or customers) to actively engage in pro-environmental work at the …
Class Actions or Collective Redress: The Need for an Efficient European Tool
2014
Collective redress makes sense both in court-based litigation and in alternative dispute resolution (ADR). Yet while the courts generally have a good sense of collective redress (though arguably there is room for improvements), in the second framework, there are some contradictions from a dogmatic point of view. When collective interests come up in conflict, judicial coercion and a judicial structure are often needed to resolve the conflict. In addition, the absence of a voluntary agreement, especially from the abuser’s side, makes it more difficult to resolve conflicts using ADR. The future EU Directive in Consumer Collective Redress aims to bring a new era to the field. In this paper, I s…
Every Silver Lining Has a Cloud: An Empirical Analysis of the Role of Neutralization Techniques Within the Context of Moral Intensity
2017
This study addresses a research gap in the literature of ethical decision-making which deals with the mediating role of central neutralization techniques between incidents of different severity and resulting consumer attitudes toward the company. It is widely accepted that irresponsible company actions effect consumer actions and attitudes toward the company in an unfavorable way. Yet, reality proves that this is only partly true, revealing moderate negative consequences for companies in scandalous situations. Consumers do not completely transfer their proethical attitude in actual purchase behavior, which leads to an attitude-behavior gap. We aim at explaining the psychological concepts ly…
The Creative Activity of Textile Lecturers as an Aspect of Professional Competence Development and its Impact on Study Process
2015
The creative activity of lecturers teaching textile course of studies is an essential aspect of professional competence development, which acquires a special meaning in context of lifelong learning. The purpose of this study is to analyse, how the creative activity of lecturers improves their own professional competences as well as influences and motivates the creative activity of students during the process of acquisition of textile course of studies. The following research methods have been applied: case study, survey (N=36). The study analyses the impact of creative activity of lecturers on study process in nine textile courses of studies, the choice of graduation paper subject and its d…