Search results for "consumer"
showing 10 items of 880 documents
Key drivers of consumer purchase of airline tickets: A cross-cultural analysis
2013
Abstract This paper considers drivers of online airline ticket purchasing behaviour, and analyses the influence of attitude, subjective norm and perceived behavioural control on such decisions in two cultures. A number of hypotheses are examined using a sample of online shoppers in Spain and The Netherlands. We find that perceived control, subjective norm and attitude positively influence airline tickets online purchase intention in Spain, but in the Netherlands attitude is the key driver.
Human Soul, Body and Life Horizons
2013
Phenomenology of life develops an essential transformation of the positioning of life, human being, soul and life horizons. Human soul reflects the passions of the earth and of the skies. There are two directions characteristic for the soul – upward and downward. Life horizons are closely connected with life forms, styles of living. It has been described in rather different cultures including post-modern culture. This paper deals with A.-T. Tymieniecka’s ideas about the New Enlightenment and critique of too narrow an explanation of human subjectivity and body and discusses the need for balance between soul’s directions and decreasing of materialistic, consumerism life form, orientations to …
Experiential tourist shopping value: Adding causality to value dimensions and testing their subjectivity
2017
Previous literature on consumer behavior has tackled the experiential approach in retailing services in depth; however, most of the previous studies have concentrated on the simultaneous but not concatenated effects of value dimensions on satisfaction and/or loyalty. Furthermore, tourists' shopping behavior remains an underdeveloped area of study from the experiential perspective. This work explores experiential tourist shopping value, aiming to (a) explain tourists' loyalty to retailers by adding causality to experiential dimensions and (b) prove the subjectivity of these values. After a diachronic and synchronic review of the literature on experiential shopping value, a structural model w…
Mobile Telephony in Emerging Markets: The Importance of Multi-Simming Customers
2015
Rapidly increasing sales of multi-SIM phones, mobile penetration rates above 100% and reported customer behavior all point to the fact that a signicant share of mobile customers in emerging markets tend to use more than one SIM card. A primary motive for this is to avoid making expensive o-net calls. We add a segment of exible prepaid customers, who choose to "multi-sim" in equilibrium, to the seminal model of competing telephone networks a la Laont,
Sustainability and New Models of Consumption: The Solidarity Purchasing Groups in Sicily
2011
Social embeddedness, defined as the interaction of economic activities and social behavior, is used in this study as a conceptual tool to describe the growing phenomenon of food community networks (FCNs). The aim in this paper was to map the system of relations which the FCNs develop both inside and outside the network and, from the number of relations, it was inferred the influence of each FCN upon the formation of new socially embedded economic realities. A particular form of FCN was taken under consideration: solidarity purchase groups (SPGs). Performed with the aid of social network analysis on a sample of SPGs in Sicily (a region in southern Italy), the study allowed us to identify a r…
Climate change, consumer lifestyles and legitimation strategies of sustainability-oriented firms
2021
Abstract This study explores the links between climate change, consumer lifestyles, and legitimation strategies of sustainable firms. Our findings offer new insight into this under-researched area based on qualitative case studies of four Nordic firms operating in industrial and consumer contexts. We find that climate change consciousness is a major driver for all case firms’ sustainability-focused operations, but the dynamics differed. Achieving sociopolitical legitimacy emerges as an important factor for the case firms operating in the energy sector, especially as it connects to government incentives and regulative pressures. However, cognitive legitimacy is increasingly important for the…
Credibility as a Key to Sustainable Advertising Success
2014
This paper addresses the operational part of sustainable marketing, especially advertising with sustainability. This form of advertising has to consider particularly the aspect of credibility since the social-ecological value of a product is often not evident for the consumer. Therefore, credibility represents an essential competitive advantage for companies who offer sustainable products. The purpose of this paper is to identify the determinants which are decisive for the credibility attribution of sustainable advertisement in order to achieve an improved comprehension of the latent construct and a more credible design of this type of advertisement. In addition, the actual influence of cre…
Consumer Information Systems Development
2013
We suggest that a new type of information system appears to be increasing in importance, that of consumer information systems. Compared with traditional information systems development approaches, where the focus is on improving the efficiency and effectiveness of organizational processes, design for consumer information systems focuses more on the enjoyment, pleasure and purchases of the consumer. We argue that the shift in focus from users to consumers in consumer information systems calls for a significant re-appraisal of our current information systems development methods. Hence, this chapter proposes a new research agenda for IS researchers focusing on the development of consumer infor…
Consumer Information Systems Research Agenda
2017
We suggest that a new type of information system appears to be increasing in importance, that of consumer information systems. Compared with traditional information systems development approaches, where the focus is on improving the efficiency and effectiveness of organizational processes, design for consumer information systems focuses more on the enjoyment, pleasure and purchases of the consumer. We argue that the shift in focus from users to consumers in consumer information systems calls for a significant re-appraisal of our current information systems development methods. Hence, this chapter proposes a new research agenda for IS researchers focusing on the development of consumer infor…
Crossmodal correspondences between typefaces and food preferences drive congruent choices but not among young consumers
2022
Abstract Several studies suggest that consumers match stimuli across sensory modalities, with angular (vs. round) typefaces typically associated with sourness (vs. sweetness). Drawing on findings from the field of crossmodal correspondences, this study (N = 220) examined potential typeface effects in naturalistic settings and found that exposure to angular (vs. round) typeface increased (decreased) consumers’ preferences for sour (sweet) food but had no impact on their expectations or perceptions of these tastes. Moreover, while typeface did not have a direct effect on food choices, consumers exposed to angular (vs. round) typeface reported a greater relative preference for sour over sweet …