Search results for "consumption"

What drives brand love and purchase intentions toward the local food distribution system? A study of social media-based REKO (fair consumption) groups

2021

Local food is gaining increasing popularity among consumers due to its association with sustainable consumption. However, for a product to be commercially successful, such growing popularity should translate into high purchase intentions and positive associations with the product post-consumption. Although this success has not yet been reflected for local food consumption, research in this area has remained limited. The present study addresses this gap by examining the antecedents of brand love for both the local food distribution system and the local food it distributes. The study thus employs the stimuli-organism-response (SOR) theory, which indicates that certain environmental stimuli in…

The Use of and Commitment to Goods

2004

In social theory, goods have usually not been included in the social world. However, in the sociology of consumption, they have been seen as mediating social relations and offering opportunities to make social distinctions. It is precisely the symbolic aspect of goods that makes this possible. In helping to make these distinctions, goods are only given a passive role in our lives. They only get to function as markers of social differences, tastes, and so on. However, the use value of goods cannot be reduced to their symbolic aspect. Generally speaking, the use value also has two other aspects which I will call the ‘functionality’ and ‘productivity’ of goods. I am going to argue that becaus…

Why do people purchase from food delivery apps? A consumer value perspective

2021

Consumers are increasingly using food delivery apps (FDAs) to facilitate convenient and quick food delivery. Yet, the existing research offers a limited understanding of consumers’ behavioral responses to the visibility and values derived from FDAs. Our study utilized the theory of consumption values (TCV) to examine associations between FDA visibility, consumption values, and purchase intentions. The mediating role of consumption values and the moderating role of attitude was also studied. A qualitative study was conducted with 15 FDA consumers to derive context-specific consumption values. Responses from 355 FDA consumers from the United States of America (USA) were obtained through Proli…

Replicating consumer value scales: A comparative study of EVS and PERVAL at a cultural heritage site

2021

Abstract PERVAL (PERceived VALue) scale has been frequently replicated and adapted in tourism to measure consumer value; however, EVS (Experiential Value Scale) better reflects the experiential nature of tourism consumption. Focusing on a famous cultural heritage site in France (Chambord castle), this research compares PERVAL and EVS by replicating them as concisely as possible. The results of a quantitative survey of 402 visitors show the similarities and dissimilarities between these two scales regarding their psychometric properties, predictive ability, practicality, and actionability. In contrast to a literature review (favoring PERVAL scale for tourism), this research underlines the co…

Emotional and Altruistic Values as Drivers for a Loyalty-Based Segmentation in Retailing: An Approach to Postrecession Spanish Apparel Consumers

2016

ABSTRACTResearch on consumer behavior has supported the usefulness of the experiential approach to explain shopping and consumption in the context of retailing. The present article aims at assessing the soundness of an extended experiential value concept for segmenting apparel retail customers in terms of their loyalty toward the store. A CHAID algorithm based on a sample of postrecession Spanish apparel retail customers has identified three segments of customers with differentiated levels of loyalty toward the store: play (emotional value) and ethics (altruistic value) are the most relevant variables for defining these segments.

Evaluating Dance Consumption through the Experiential Value Approach

2018

Purpose – The experiential paradigm has been confirmed as a valuable means to explore and understand people’s consumption of cultural services, thus drawing an increasing interest in the marketing and consumer behavior literature. In this context, consumers’ behavioral decisions are considered not as merely functional but also strongly influenced by emotional dimensions and intrinsic aspects. As consumption of arts is strongly associated with feelings, the experiential approach is a valuable lens for exploring and understanding individuals who consume cultural services. This paper therefore adopts the experiential approach to assess dance as a consumption experience, which is meant to be in…

Museoparks and re‐enchantment of the museum visits: an approach centred on visual ethnology

2012

PurposeThe purpose of this paper is to identify the structural dimensions of a new museal offer, museoparks, which use edutainment and more generally re‐enchantment strategies.Design/methodology/approachTo bring out the symbolic dimensions specific to these cultural sites, the methodology used is based on the analysis of photographic media.FindingsThe analysis reveals four main symbolic dimensions structuring these hybrid cultural offers: spectacularization, immersive character, ritualized character, and very intense merchandizing of the experience.Research limitations/implicationsThis analysis allows us to update a hybrid, complex and re‐sized form of cultural experience that goes beyond t…

Ethical consumerism: a view from Finland

2004

Business ethics and corporate social responsibility have gained more attention in recent years. However, the consumers’ perspective on ethics is still a little researched area. This study reports a survey ( n = 713) on the views of Finnish consumers about ethics in trade. Consumers’ willingness to promote business ethics as well as the obstacles to ethical consumption are investigated. The results of the study show that while the majority of the respondents regard business ethics as important, this attitude does not translate into their choice behaviour. Consumers are uncertain about which products and firms follow ethical rules and which do not. The most important obstacles to ethical cons…

Religiosity and cultural consumption

2018

Dimensions of cosmopolitanism and their influence on political consumption: an analysis focused on Spanish consumers

2013

The purpose of this study was to confirm the hypothesis that political consumption ‐ a form of consumerism whose importance has increased during the past few years ‐ can be considered a form of critical action, and that cosmopolitanism contributes to its development. The main objective was, first, to analyse an unexplored dimension of political consumption and, second, to obtain a measurement proposal for what some authors have called ordinary cosmopolitanism. The study, based on a survey, was divided into three sections. The first section offers a theoretical introduction to the study proposal. The second describes the hypothesis and the data analysis strategy, and proposes an operationali…