Search results for "corporate communication"

A Delphi proposal as a starting point for building a system of indicator for corporate communication agents

2017

The new digital context poses new challenges for corporate communication agents. In this new context, the availability of reliable information systems for decisions-makers is of particular importance; this is precisely the main objective of the RTV2025 project: the identification, selection and construction synthetic indicators on governance, financing, accountability, innovation, quality and value of the audio-visual public services. The Delphi method is one of the most used techniques to obtain and aggregate expert valuation on a complex issue; in our case, the Delphi will gather the opinion of a group of experts about the suitability of a list of partial indicators that will later serve …

Humanities and Social Sciences Latvia, Vol. 26, N 1 (Spring-Summer)

2018

Individual and Collaborative Semiotic Work in Document Design

2017

This article examines the concepts of agency, transformation and transduction in the context of document design. These concepts have been previously used to describe communicative actions and sign-making among individuals: whereas agency focuses on the individual’s capabilities as a sign-maker, transformation and transduction describe how individuals transform meanings within one mode of communication or from one mode to another. Organizational communication, however, is rarely an individual effort, particularly in corporate settings: producing multimodal documents that communicate on behalf of entire organizations, such as annual reports, constitutes a collaborative effort involving a vari…

Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises

2012

On the basis of a framework for integrated communication management (ICM) derived from perspectives in the integrated marketing communications and communication management literature, we tested various hypotheses concerning the link between ICM and communication effectiveness. The hypotheses were tested on a sample of 642 Swiss-based companies, with a focus on medium-sized enterprises. The data yielded insights as to the role of ICM in respect of both ‘soft’ psychological and ‘hard’ economic measures of communication effectiveness. Results include that aligning communication with the corporate strategy and mission, scripting communication concepts and having a designated function for market…

Human rights organizations and online agenda setting

2011

PurposeThe purpose of this paper is to better understand agenda setting by international human rights organizations in the online environment and at the same time contribute to agenda‐setting theory. The role of non‐governmental organizations (NGOs) in the area of human rights is clarified, and agenda setting and related concepts are discussed.Design/methodology/approachThe study focuses on how attention is drawn to human rights issues in online communication by Human Rights Watch (HRW) and Amnesty International. A content analysis of online forums of HRW and Amnesty International was conducted by monitoring their web sites and Facebook and Twitter pages over a period of three months. In ad…

An agenda model of organisational communication

2001

The purpose of the study is to analyse the meanings and valuations the members of a working organisation attach to organisational communication and to construct them into a model of meanings of organisational communication. The result is the agenda model of organisational communication. The model shows that members of a working organisation see the communication culture construct from four dimensions of meaning. The dimensions are: the use of the communication system, superior communication and ways of conduct, horizontal face‐to‐face communication and the functioning of the communication process. The agenda model is a new kind of method to get the information needed for the planning and de…

The Finnish pulp and paper industry: a case study in media as stakeholder

1998

Presents and analyses a current discourse surrounding social and environmental responsibility in the Finnish paper industry between 1970–1995. Addresses theoretical modes of social responsibility and related environmental issues. Media as forum for debate and discourse are described and the campaign to protect Finnish wild forestry is discussed. Implications for strategic communication theory and practice are considered.

Towards a more dynamic stakeholder model: acknowledging multiple issue arenas

2010

PurposeThe purpose of this paper is to suggest that corporate communications is becoming less predictable as interaction with stakeholders is moving from organizational control toward “issue arenas”, places of interaction where an issue is discussed by stakeholders and organizations both online and within the traditional media. The role of corporate communications and public relations (PR) is broadening beyond the traditional relationship management to issue arena monitoring.Design/methodology/approachThe paper takes a theoretical approach with six axioms suggested.FindingsSeveral central theories of corporate communications are combined with issues management and stakeholder theory to argu…

Design e narrazioni

2022

Il testo nasce dall’esigenza di mettere a fuoco le implicazioni cognitive, metodologiche e progettuali del concetto di narrazione, sempre più ricorrente nella nostra esperienza quotidiana soprattutto per le molteplici forme di comunicazione e di produzioni culturali che vi si ispirano; si tratta di un concetto che anche nella riflessione teorica e nella progettualità del design sta alimentando dimensioni fortemente innovative ed evolutive nella costruzione, comunicazione di significati, contenuti immateriali, esperienze e valori emozionali che si sovrappongono e s’intrecciano all’espressione tangibile e funzionale degli oggetti, degli artefatti comunicativi, degli spazi. Si propone un perco…

COVID-19 Profit Warnings: Delivering Bad News in a Time of Crisis

2022

Abstract Profit warnings (large negative earnings surprises) are important corporate reporting documents for delivering bad news and a distinctive corporate communication genre. The 2020 COVID-19 exogenous shock provides a unique worldwide crisis context for company disclosure of bad news. The research develops a genre-based typology/analytical framework for assessing COVID-19 profit warnings’ quality comprising: (1) Four profit warning/forecast quality characteristics and (2) Eight profit warning/forecast disclosures. For a sample of 160 profit-warning documents, the research manually analyses their content, culminating in a disclosure quality score/index. The research tests a model of the…