Search results for "e-Commerce"

Les effets de la vente en ligne sur les inégalités territoriales d'accès au commerce. Vers un nivellement des disparités urbain-périurbain ?

2014

L’accessibilité géographique des populations aux biens est différenciée selon les espaces. Les populations des centres-villes peuvent accéder à pieds, à proximité de leur domicile à des magasins offrant un large choix de biens, alors que les populations périurbaines doivent parcourir plusieurs kilomètres en voiture pour accéder au premier magasin de proximité. Depuis les années 1990, le commerce à destination des particuliers (business-to-consumer) connaît de fortes évolutions, avec le développement d‘Internet et de la vente en ligne. Cette « électronisation » offre la possibilité d’une séparation croissante des fonctions du commerce, notamment la vente en elle-même et la logistique de dist…

Factores determinantes y consecuencias de la adopción del comercio electrónico B2C: una comparativa internacional

2012

Numerosas empresas minoristas han decidido crear tiendas virtuales como alternativa a la tienda física. El presente trabajo pretende analizar los factores que influyen en esta decisión estratégica y su impacto sobre los resultados del negocio entre los principales minoristas del Reino Unido, Francia y España. A partir de una regresión binaria y del análisis de la varianza, los resultados muestran que la adopción del comercio electrónico por el minorista es afectada por el tamaño de la empresa, el tipo de bien comercializado y el país donde se ubica el establecimiento. Asimismo, se observan diferencias significativas en términos de beneficio y rentabilidad entre los minoristas que han adopta…

Web‐based national tourism promotion in the Mediterranean area

2005

The purpose of this study is to analyze the promotion of the Mediterranean areas over the Internet. To meet this objective, the tourism board of each country is identified and Website indicators based on the assessment of seven “best practices” (WTO 1999) and e‐business for tourism strategies (WTO 2001) are analyzed. Content analysis reveals differences among countries. Managerial implications are developed.

How Quickly Can We Predict Users’ Ratings on Aesthetic Evaluations of Websites? Employing Machine Learning on Eye-Tracking Data

2020

This study examines how quickly we can predict users’ ratings on visual aesthetics in terms of simplicity, diversity, colorfulness, craftsmanship. To predict users’ ratings, first we capture gaze behavior while looking at high, neutral, and low visually appealing websites, followed by a survey regarding user perceptions on visual aesthetics towards the same websites. We conduct an experiment with 23 experienced users in online shopping, capture gaze behavior and through employing machine learning we examine how fast we can accurately predict their ratings. The findings show that after 25 s we can predict ratings with an error rate ranging from 9% to 11% depending on which facet of visual ae…

Business-to-Business e-commerce adoption and perceived benefits: evidence from small and medium Spanish enterprises

2009

This paper focuses on the factors affecting Business-To-Business (B2B) e-commerce adoption and the perceived benefits for Small and Medium-sized Enterprises (SMEs). We propose and test a model that analyses the influence of firms' previous experience and environmental factors on e-B2B adoption and the effects of e-B2B adoption on the perceived benefits and the intention to continue adopting B2B. Our results show that the more e-B2B is used in SMEs, the higher the level of perceived benefits and this, in turn, has a positive influence on the intention to continue doing B2B e-commerce. Managerial implications of these findings are also discussed.

Relational content of travel and tourism websites

2006

Developments in information technologies are having a far-reaching impact on the travel and tourism industry. This paper analyses the use of the internet as a relational tool for travel and tourism companies providing air travel and rent-a-car services. The empirical research results show the role the internet plays in increasing sales and how companies use different relational tools to gain consumer trust and commitment.

Virtual Team Leadership and Collaborative Engineering Advancements

2009

A Conversational Agent Based on a Conceptual Interpretation of a Data Driven Semantic Space

2005

In this work we propose an interpretation of the LSA framework which leads to a data-driven “conceptual” space creation suitable for an “intuitive” conversational agent. The proposed approach allows overcoming the limitations of traditional, rule-based, chat-bots, leading to a more natural dialogue.

How Can Secure Websites Improve Buying Intention?

2014

A conceptual model is proposed to show 3 effects of augmenting security perceptions (more pleasure, less perceived risk and higher trust) in order to improve buying intention. The role of usability in reinforcing these direct and indirect security effects has also been tested. This study examines the reinforcement of previous relationships in highly usable contexts. To test this, a fictitious website was designed for a nonexistent clothing company directed at the segment of middle class consumers. Two blocks of changes were made to alter website usability: one concerning website speed and the other related to ease of use. Results for a study sample of 170 respondents show that in usable con…

Factores Motivacionales y Comportamiento del Consumidor Online: Una aproximación cross-cultural

2016

Las empresas han visto en el comercio electrónico una herramienta capaz de generar eficiencia, competitividad y bienestar económico y social. El director general de la Organización Mundial del Comercio (OMC), reconoce en el comercio electrónico una fuerza en el comercio global que ayuda a la creación de empleos, al desarrollo y al crecimiento de las naciones (Azevêdo, 2016). El comercio electrónico se ha implementado con gran éxito en países desarrollados con grandes beneficios económicos y sociales, sin embargo, el panorama es distinto en los países en vía de desarrollo. Muchos desafíos se han presentado en este tipo de economías que no han permitido el surgimiento y la expansión del e-com…