Search results for "endorsement"
showing 7 items of 7 documents
The evolutionary history of symbiotic associations among bacteria and their animal hosts: a model
2009
AbstractA model to explain the evolutionary history of animal-bacteria obligatory mutualistic symbiosis is presented. Dispensability of genes and genetic isolation are key factors in the reduction process of these bacterial genomes. Major steps in such genome reductive evolution, leading towards primary endoslmblosis, and the possibility of complementation or replacement by a secondary symbiont are also indicated. Yet, we need to understand what happens at the beginning of the adaptative process towards an obligate mutualistic relationship. For this purpose, we propose to sequence the complete genome of SOPE, the primary endosymbiont of the rice weevil.
Driving forces affecting the adoption of certifications in the forest-based industry: a systematic literature review
2021
Several forest certification schemes have become increasingly popular over the last few decades as voluntary mechanisms to tack sustainability in the forest-based industry to an environmental, social, and economic paradigm. This study aims to systematically review the economic literature on the main motivational factors affecting the adoption of Forest Stewardship Council (FSC) and Programme for the Endorsement of Forest Certification (PEFC) certifications in order to perform a broadly theoretical assessment of this research field and identify the most relevant driving forces affecting the adoption of third-party certification in the forest-based industry. Results reveal that the most relev…
Kā slavenības ietekmēt patērētāju pirkšanas lēmumu?
2018
Mūsdienās slavenību ietekme ir ļoti ievērojama pasaules tirgus sastāvdaļa, kurā tiek ieguldīti miljoni. Viena no tendencēm mārketingā ir vietējo ekspertu, t.s. mikroslavenību, izmantošana produkta un pakalpojuma virzīšanā, kopā ar tradicionālām slavenībām, kuras ir pazīstamas visā pasaulē. Šīs maģistra darbs izpēta slavenību ietekmi, to efektu uz patērētāju pirkšanas uzvedību un patērētāju attieksmi pret slavenībām. Pētījumā izmantota kvalitatīva metoda sakarā ar to, ka tā atļauj dziļi izpētīt patērētāju uzskatus, viedokļus un komentārus. 24 dalībnieki no 150 piekrita piedalīties pētījumā. Tie tika sadalīti četrās fokusa grupās. Dalībnieki no 17 valstīm, to vecums ir 18-35 gadi, tiem ir Ins…
Celebrity endorsement: influence of fan identification and brand collision on brand awareness and perceived value
2020
El deporte es un fenómeno social y económico en continua expansión, que contribuye a la prosperidad y la solidaridad en los países desarrollados (Aragonés, 2014). Ha sido reconocido por el Comité Olímpico Internacional como una herramienta para el fomento de la paz y las relaciones entre diferentes culturas. En relación a su vertiente económica, sobre la que se centra la presenta tesis doctoral, los ingresos generados fueron de 127 millones de euros en 2015, tal y como habían señalado las previsiones (PWC, 2011) y dio empleo a 1.700 millones de europeos en 2016 (Eurostat, 2018). Además, dada su pujanza y crecimiento en las últimas décadas, la industria del deporte ha sido objeto de interés …
Indos poterminowy na wekslu własnym
2020
“Thanks for Watching.” The Effectiveness of YouTube vlogendorsements
2019
This study examines the effectiveness of brand endorsements in vlogs (video blogs) by assessing the role of audience participation, parasocial relationship, and valence toward vlog endorsements on the perceived credibility of the vlogger and brand attitudes. Four experimental conditions were created on Qualtrics based on a YouTube vlog where the endorser reviewed a few products. The data were collected using Mturk and analyzed with 203 usable responses. The findings indicate that audience participation in the vlog enhances para-social relationship with the vlogger, thus further fostering the vlogger's perceived credibility as an endorser. Additionally, the valence of the audience's attitude…