Search results for "gestion"
showing 10 items of 2604 documents
Entre ré-enchantement du quotidien et pouvoir du consommateur : regards sur le marketing dans la culture de consommation
2015
National audience; L'évolution de la définition du marketing reflète une prise de conscience croissante de la recherche d'un compromis entre le pouvoir de marché des organisations et la mobilisation de sources de plus en plus diversifiées de contre-pouvoir par les consommateurs. Après avoir analysé l'affrontement dialectique de la macdonaldisation et du réenchantement auquel est confronté le marketing, cet article discute le thème complexe de la participation active du consommateur à l'activité productive, avant d'ouvrir une réflexion plus large sur le statut culturel de l'activité de consommation.
La méthode de l'essai photographique collectif : Mise en Oeuvre sur le site de Bibracte
2012
This paper exposes a qualitative approach aiming not only to collect and analyze verbal and visual data related to lived experiences but also to present the results in the form of a collective photographic essay. Then, it shows how it is implemented to explore the experiences lived on a cultural and touristic site: that of Bibracte. Finally, its contributions and limitations are reviewed.
Prise en compte du naturel dans la consommation : clarification du concept de naturel et proposition d'une échelle de mesure de la sensibilité au nat…
2007
disponible sur : fftp://ungaro.u-bourgogne.fr/cermab/jrmb12/Thevenot.pdf; On assiste aujourd'hui à un retour vers la nature, à travers la consommation de produits naturels, dans de nombreux domaines. Il paraît intéressant d'essayer de comprendre, voire d'expliquer l'origine de cette tendance, puisqu'il ne s'agit pas du retour aux sources nostalgique qui a pu avoir lieu par le passé. Il faudra donc tout d'abord, après avoir précisé certaines notions, mettre en valeur le rôle du naturel, véritable interface entre la nature et la consommation. Ensuite, la Sensibilité au naturel, concept central dans l'explication des comportements de consommation de produits à évocation naturelle, sera présent…
L'INFLUENCE DE L'INTRUSION PERÇUE SUR LES COMPORTEMENTS DE RÉSISTANCE AUX FORMATS DE PUBLICITÉ SUR INTERNET
2012
Drawing from the theoretical framework defined by Roux (2007), this research examines the relationship between perceived advertising intrusion (Anzieu, 1994) and manifestations of consumer resistance (Hirschman, 1970). The results show that the intrusion does not significantly affect the expression or intention to return to the website. However, it influences positively defection and negatively purchase intention of the product promoted in the ad.
La consommation culturelle change, les institutions s'adaptent
2006
A conclusion is widely shared by the professionals of cultural sector: the consumers' motivations have changed and especially, their relation with the cultural products and services. This article seeks to analyse different trends applied to various fields of cultural sector (live shows, museums, cultural industries...) in order to improve the understanding of this "new" cultural audience. We define and illustrate each seven consumption orientations. Finally, we make evaluate each tendency by professionals of the cultural field.
Quel marketing pour les entreprises culturelles européennes ou comment renouveler l'offre face à une consommation en mouvement ?
2006
A conclusion is widely shared by the professionals of cultural sector: the consumers' motivations have changed and especially, their relation with the cultural products and services. This article seeks to analyse different trends applied to various fields of cultural sector (live shows, museums, cultural industries...) in order to improve the understanding of this "new" cultural audience. We define and illustrate each seven consumption orientations. Finally, we make evaluate each tendency by professionals of the cultural field.
Quand l'offre muséale fait écho aux grandes tendances de consommation
2008
A conclusion is widely shared by the professionals of cultural sector: the consumers' motivations have changed and especially, their relation with the cultural products and services. This article seeks to analyse different trends applied to museums in order to improve the understanding of this "new" cultural audience. We define and illustrate by innovative practices each seven consumption orientations. Finally, each tendency is evaluated by professionals of this cultural field.
Normes : origines et conséquences des crises
2010
Coordonné par Dominique Bessire, Laurent Cappelletti et Benoît Pigé; International audience
Controllo di gestione nelle PMI e consulenti esterni
2019
L'articolo considera, a partire da un'indagine di campo su un campione di professionisti, il loro ruolo, in particolare quello degli esperti contabili e dei dottori commercialisti, nella diffusione degli strumenti e delle metodiche del controllo di gestione nell'ambito delle PMI. Management control in SMEs and external consultants. The issue of management control in small and medium-sized enterprises has long been the subject of scientific debate, as well as a key point of professionals’ interest. Starting from the recognition of the role played by the latter, this paper aims to investigate the type and level of dissemination of management control tools in SMEs by adopting the perspective o…
Prospettive dei controlli interni e sulla gestione degli enti locali - Il contributo dei flussi informativi a supporto del miglioramento qualitativo …
2007
L’articolo descrive i controlli, interni e sulla gestione, degli enti locali evidenziandone gli aspetti critici, e tenta di individuare possibili soluzioni, con specifico riferimento alla possibilità di utilizzare i flussi informativi standardizzati