Search results for "implications"
showing 10 items of 158 documents
Insights on integrated marketing communications: implementation and impact in hotel companies
2015
Purpose – The purpose of this paper is to provide insights on integrated marketing communications (IMC) by empirically examining the concept in a new context, that is hotel companies, and comparing its implementation and impact in Italian and Croatian hotels. Design/methodology/approach – The study uses survey methodology to assess IMC, approaching managers and guests in high-quality hotels. Findings – From the manager’s point of view, both Italian and Croatian hotels show a high level of IMC implementation and significant differences regarding some items. From the guest’s point of view, significant differences are obtained between the two hotel groups. In addition, IMC is found to influen…
Team communication in the workplace
2019
In today’s organizations, team and group communication is an essential part of work, and it is loaded with expectations. Despite the expectation that teamwork offers an answer to the intense demands of today’s dynamic, ubiquitously digital working life, taking advantage of its benefits is neither simple nor well understood. Teams represent various types of collaboration. Teams can be understood by observing their structures, practices, and processes as well as their functionality and goal achievement. This chapter provides an understanding of the multifaceted reality of groups and teams as it manifests in interaction. The chapter analyzes a variety of team phenomena in order to enhance and …
Design e narrazioni
2022
Il testo nasce dall’esigenza di mettere a fuoco le implicazioni cognitive, metodologiche e progettuali del concetto di narrazione, sempre più ricorrente nella nostra esperienza quotidiana soprattutto per le molteplici forme di comunicazione e di produzioni culturali che vi si ispirano; si tratta di un concetto che anche nella riflessione teorica e nella progettualità del design sta alimentando dimensioni fortemente innovative ed evolutive nella costruzione, comunicazione di significati, contenuti immateriali, esperienze e valori emozionali che si sovrappongono e s’intrecciano all’espressione tangibile e funzionale degli oggetti, degli artefatti comunicativi, degli spazi. Si propone un perco…
Forces influencing the speed of internationalisation
2016
Purpose – This study applies Oviatt and McDougall’s (2005) model of forces influencing the speed of internationalisation to small, export oriented enterprises. The purpose of this paper is to explore the significance of the forces enabling, motivating, mediating and moderating internationalisation in small and medium-sized enterprises (SMEs), and the manner in which these forces manifest themselves in the market. Design/methodology/approach – A qualitative research approach utilising eight case studies within Norway and Ireland was adopted in order to facilitate theory building required for this study. Findings – The findings demonstrate that four forces in particular are found to be stron…
The Phycosiphon record in the Ladrilleros-Juanchaco section (Miocene, Colombian Pacific): palaeoecological implications
2018
Miocene rocks of the Ladrilleros-Juanchaco section, located on the NW margin of South America, contain a high diverse and abundant trace fossil assemblage. The relative abundance of Phycosiphon, together with its morphological variations, provides new insights into the environmental conditions. Detailed outcrop stratigraphic, ichnological, and geochemical analyses carried out in the section focused on the trace fossil assemblages (distribution, relative abundance), ichnofabric index, and, especially, in the general ichnological features of Phycosiphon . In addition, the detailed photographic documentation and the use of the digital image treatment technique facilitate the precise study of …
Identified Risk Factors Among Truck Drivers Circulating in France
2020
The growth of the European market for road-freight transport has recently led to important changes. Moreover, due to the geographical context of France, truck drivers from different countries circulate on French roads to deliver their goods. Having road safety concerns in mind and based on a literature review, as well as interviews, a French questionnaire has been developed. Aiming at collecting data among truck drivers from different European countries, the questionnaire has been translated into seven languages and has been administered at four highway rest areas in France. The collected data were analyzed by means of multiple correspondence analysis, which pointed out new links between wo…
Crowdfunding and Social Entrepreneurship: Spotlight on Intermediaries
2019
This study contributes to the literature by describing how crowdfunding platforms that host social entrepreneurship projects build and preserve legitimacy. We study three intermediaries, analyzing the actions they take to ensure that creators and funders perceive crowdfunding as a trustworthy form of alternative finance. This study shows that the legitimacy that funders ascribe to a project&rsquo
La influencia del género y de la formación académica en la intención de emprender de los estudiantes de ciencias de la actividad física y el deporte
2016
Objeto: El objetivo del presente artículo es conocer si existen diferencias en las variables que explican la intención de emprender de los estudiantes universitarios de Ciencias de la Actividad Física y el Deporte atendiendo a la formación y al género de éstos. Diseño/metodología: Para conocer las intenciones de emprender y las distintas variables relacionadas con el emprendimiento se utilizó un cuestionario previamente validado. Éste fue administrado a 578 estudiantes pre-graduados (1er - 4º curso) y post-graduados de Ciencias de la Actividad Física y el Deporte de Valencia. Aportaciones y resultados: Se encontraron diferencias significativas (p≤0.05) en las variables que predicen la inten…
Facebook discussion of a crisis: authority communication and its relationship to citizens
2016
Purpose The purpose of this paper is to investigate the authority communication and its relationship to citizens during a disaster. This analysis is crucial for organisations to help them understand the different ways in which crises are perceived by citizens, and the reactions they may cause. The results will help authorities in planning their crisis communication. Design/methodology/approach Facebook comments written by authorities and citizens are studied and analysed in an exploratory case study related to the 2011 catastrophe in the Fukushima Dai-ichi nuclear power plant via content analysis. Findings The analysis of Facebook comments revealed that authorities have to be prepared for …
Contending legitimations
2010
Purpose“Contending legitimations” (Meyer and Scott) in cities – and especially multiple conflicting institutional pressures on decision makers – have not received sufficient accounting study. Therefore this paper aims to analyse the multiple institutional pressures on the performance measurement (PM) practices of two Finnish cities and answer why the developments and the coupling of budget or PM rules and routines were different in these relatively similar case cities.Design/methodology/approachIn this interpretive study, a comparative case setting (e.g. including several semi‐structured interviews) was used.FindingsContending legitimations affect the coupling of city budgeting and PM rules…