Search results for "individualistic"
showing 4 items of 4 documents
Individualism, collectivism and reward crowdfunding contribution intention and behavior
2021
Abstract The study examines the role of the individualism-collectivism (IDV) cultural dimension in reward crowdfunding contribution intentionality and behavior. An extended Theory of Planned Behavior framework is used for comparative analysis using survey data collected from users of national platforms from opposing cultures along the IDV dimension – China and Finland. Main findings suggest that: attitudes are positively associated with information sharing and financial contribution intentions in both cultures; collectivism enhances the effects of subjective norms on both intentions; behavior control is more strongly observed in individualistic cultures; and information sharing intentions a…
Selecting the special or choosing the common? A high-powered conceptual replication of Kim and Markus’ (1999) pen study
2022
Kim and Markus (1999) found that 74% of Americans selected a pen with an uncommon (vs. common) color, whereas only 24% of Asians made such a choice, highlighting a pronounced crosscultural difference in the extent to which people opt for originality or make majority-based choices. The present high-powered study (N = 729) conceptually replicates the results from Kim and Markus (1999; Study 3). However, our obtained effect size (r = .12) is significantly weaker than that of the original study (r = .52). Interestingly, given the globalization of mass media and the rapid economic progress of many Asian cultures during the last decades, a larger proportion of Chinese, but not American, participa…
A magically nice guy: Parasocial relationships with Harry Potter across different cultures
2011
This study explored parasocial relationships (PSRs) with Harry Potter that readers from different cultures have developed. An overall sample of 2551 Potter fans from Germany (individualistic culture) and Mexico (collectivistic culture) completed an online questionnaire assessing their parasocial relationship with the character. Fans from the collectivistic culture rated Potter’s sociability higher than fans from the individualistic culture. For fans from both cultures, social attraction turned out as most important determinant of PSRs with Potter, while homophily ranked lowest. Overall, PSRs and fandom turned out to be quite similar across cultures, with some differences in character perce…
Culture and team production
2018
Abstract This paper addresses theoretically the question whether culture has an effect on economic performance in team production, and what would be an optimal team culture. The members of a team are guided both by economic incentives and by personal norms, weighed according to their prevailing level of materialism. We assume that personal norms evolve following a dynamic driven by a combination of psychological mechanisms such as consistency and conformism. The different vectors of materialism, consistency and conformism shared by the group result in a continuum of cultures characterized by different combinations of individualism and collectivism. Team culture turns out to be a fundamental…