Search results for "industrial relation"
showing 10 items of 242 documents
Efeitos da Responsabilidade Social Corporativa na lealdade do consumidor com a marca
2019
Purpose – This paper analyses the influence of CSR associations on brand loyalty. We propose a theoretical model that includes the mediating role of brand awareness, brand attitude and customer satisfaction in the effect of CSR on loyalty, measured as a second-order reflective construct. Design/methodology/approach – We propose a theoretical model estimated via the analysis of covariance structures using EQS 6.1. Data were obtained using an online survey of 351 Spanish sportswear consumers. Findings – This study illustrates that CSR associations have a direct, positive influence on loyalty, and an indirect influence through their positive effect on brand awareness and consumer satisfaction.…
How does sponsorship of a high-involvement sports event mark the sponsor brand? An application to public institutions
2020
The study examines brand awareness, recall and bonding between the brand and the sponsored event, event involvement, value and the reputation of the institutional brand, as well as the perception among local attendees, using the Trinidad Alfonso Marathon celebrated in Valencia (Spain). A sample of 507 attendees (runners and viewers) was obtained and the results showed the relevance of the transfer of the perceptions of the sponsored activity to the institutional brand. Also, it was found that the type of event participation, the gender and the exposure determine different responses. The findings reveal a series of implications for brand managers in the public administration domain regarding…
Facebook discussion of a crisis: authority communication and its relationship to citizens
2016
Purpose The purpose of this paper is to investigate the authority communication and its relationship to citizens during a disaster. This analysis is crucial for organisations to help them understand the different ways in which crises are perceived by citizens, and the reactions they may cause. The results will help authorities in planning their crisis communication. Design/methodology/approach Facebook comments written by authorities and citizens are studied and analysed in an exploratory case study related to the 2011 catastrophe in the Fukushima Dai-ichi nuclear power plant via content analysis. Findings The analysis of Facebook comments revealed that authorities have to be prepared for …
Antecedents of intensified job demands : evidence from Austria
2019
Purpose In order to understand the driving forces behind intensified job demands (IJDs), the purpose of this paper is to examine demographic factors, structural work-related factors, personal and job resources as antecedents of IJDs. Design/methodology/approach The study is based on cross-sectional (n=4,963) and longitudinal (n=2,055) quantitative data sets of Austrian employees. Data sets were analyzed via regression analyses. Findings The results showed that IJDs, as assessed through five sub-dimensions: work intensification, intensified job-related, career-related planning and decision-making demands, intensified demands for skills and for knowledge-related learning, remained fairly sta…
Internationalization of firms: revitalizing the board of directors after a cross-border acquisition
2017
Purpose This paper aims to show the importance of introducing an integration manager (i.e. an executive position used to channel the acquiring firm’s course of action and strengthen the success of a post-acquisition integration process) within the acquiring firm’s board of directors. Design/methodology/approach This is a theoretical paper that introduces the integration manager within the board of privately held firms going internationally via acquisitions and serving as an “out-insider” director able to balance the conflicting demands of the previously separated entities during their integration process. The authors present an explanatory case study that empirically contributes to the boa…
Do experiential events create city brand?
2016
Resumen Objetivo: Este artículo analiza hasta qué puntos los megaeventos (grandes eventos) pueden desarrollar marcas-ciudad poderosas reconocidas a nivel mundial, tema poco estudiado hasta la fecha. Metodología: Se ha utilizado el método cuantitativo. En concreto se efectuaron 398 encuestas a residentes en Aguascalientes (México), durante la celebración de un megaevento conocido como Feria Nacional de San Marcos. Resultados: Los resultados de la investigación permiten verificar que (i) respecto a los antecedentes: la actitud de los residentes hacia una marca-ciudad mejora tras las experiencias vividas en megaeventos que ocurren esa ciudad (H1) y (ii) respecto a los efectos: queda corroborad…
Alternative Definitions of the Strategic Group and Explaining Value of Differences in Results
2010
The relationship between strategic groups and firm performance has been recurrently analysed for more than three decades. As can be confirmed by this work, the evidence found supports as well as refutes the significance of belonging to a specific strategic group in order to explain performance differences. Hence, in this work we have tried to review previous literature to provide a reasonable explanation to unevenness found in the empirical findings. This aim obliges us, firstly, to review previous literature taking into account alternative definitions of strategic group proposed by studies rooted in different theoretical traditions, strategic positioning approach, resource-based theory and…
Female knowledge workers and the illusion of working-time autonomy
2017
Purpose The purpose of this paper is to ask: what are the temporal realities of female knowledge workers? It especially focusses on women’s possibilities of using working-time autonomy, and the work and non-work practices that shape their possibility to use work-hour autonomy. In knowledge work, working-time autonomy is usually high, but exercising autonomy is not always possible. The study was carried out in Finland, where full-time work is common also among women, even if they have small children. Design/methodology/approach The data include 19 semi-structured interviews of women who have knowledge-intensive work. The method of analysis is problem-driven content analysis. Findings Female…
Analyse du partage d'informations contextuelles dans deux formes d'interaction sportives : coopérative et concurrentielle
2009
RESUME Plusieurs etudes ont souligne l’importance du partage d’informations contextuelles lors de tâches cooperatives. S’inspirant de la notion de contexte partage, notre etude visait a preciser le partage d’informations contextuelles dans deux formes d’interaction en tennis de table : une cooperative et une concurrentielle. Afin de reconstruire le partage d’informations contextuelles du point de vue des acteurs, cette etude a ete menee en reference au cadre theorique et methodologique du cours d’action (Theureau, 1992). Elle a permis : a) d’identifier trois formes typiques de partage des informations contextuelles ; et b) de preciser les processus regulant le partage de ces informations et…
Cognition collective : Partage de préoccupations entre les joueurs d'une équipe de basketball au cours d'un match
2011
Resume Notre etude s’est attachee a analyser la construction de l’activite collective en s’interessant au partage des preoccupations entre les partenaires d’une equipe lors d’un match de basket-ball. Elle a ete menee en reference au cadre theorique et methodologique du cours d’action (Theureau, 2006). Elle a caracterise la nature des preoccupations individuelles des joueurs et les formes d’agencement de ces preoccupations au sein de l’equipe au cours du temps. Les resultats ont mis en evidence deux dynamiques d’apparition des moments de convergence des preoccupations en relation avec la nature de ce qui est partage par les joueurs. Sont discutees la relation entre preoccupations partagees e…