Search results for "marketing strategy"
showing 10 items of 120 documents
Brazil, Russia, and Turkey: How New Democracies Deal with International Models of Higher Education?
2019
The purpose of this chapter is to address the issue of national translations of international influences and trends in higher education systems, as well as resistance to such paradigms. Three emerging countries, that is, Brazil, Russia, and Turkey, with very different geographical and historical contexts, will be considered as case studies. As young democracies, their strong national sentiment can contradict external recommendations in terms of the management of higher education.
Social media evaluation metrics
2016
Background. There are many methods how specialists can evaluate return of online marketing activities. Most of the methods out there are designed for versatile use. But each online marketing tool has its own unique specific metrics that should be taken into account when measuring the return of marketing activities. Authors believe that the methods that are designed to evaluate online marketing activities should also be more specific. Hence authors believe that more specific online marketing revenue determination methods should be proposed. Objectives. The aim of this paper is to propose a formula that can be used to evaluate the return of social media activities depending on consumer purcha…
Do irresponsible corporate activities prevent membership in sustainable stock indices? The case of the Dow Jones Sustainability Index world
2021
Abstract The study analyses the real-life results from the DJSI World selection process and investigates whether companies are treated differently because of sectoral or geographical diversification needs of the index; furthermore, the question whether its methodology penalises ESG-related irresponsible corporate activities is investigated. The last is an important issue, as it is not unusual to find constituents of sustainable indices implicated in corporate scandals. This is a striking fact, contradicting the ethical and sustainable imperative such companies are supposed to comply with. The authors scrutinise data from a data panel containing 2872 firms between 2011 and 2016 and estimate …
Accessibility of Norwegian Municipalities Websites: An Interactive Learning Environment Experimental Investigation
2016
Accessibility is an important aspect of websites generally and public websites particularly. Many ways could be proposed to enhance accessibility, however the impact of selected actions is hard to predict due to diversification and contradiction, in addition to the existence of the time factor. A System Dynamics simulation model including factors affecting the accessibility of Norwegian municipal websites was encapsulated in an Interactive Learning Environment (ILE). As the model promised to be able to change how users think and take decisions, this ILE was tested by users in an experiment. We have conducted a#x03B1;, a#x03B2;, and a#x03B3; change analysis on the results of this experiment.…
Patterns of Working Time and Work Hour Fit in Europe
2018
The requirements for more flexible and lean forms of production that are able to adapt to demand cycles, both quantitatively and functionally, are common in all advanced economies. At the same time, the flexibilization of working times and work places has become an increasing focus for the analysis of quality of work and life (i.e. work-life balance). This chapter approaches flexibilization as a transition from an industrial to a post-industrial working time regime. The new post-industrial working time regime is usually characterized by deregulation of collective norms, diversification of the length (short and long hours) and pattern of working time (unsocial hours), increasing work intensi…
Evolution of metaphors: Phylogeny of oil slick cartoons in Spanish press
2014
The main purpose of this article is to analyze the evolution of a metaphor set over time. By studying cartoons about the oil slick caused by the Prestige oil tanker in 2002 on Spanish shores and the subsequent court decision in 2013, we observe a progressive metaphor diversification and evolution, with the oil slick as an old common trait. Additionally, using basic cladistical methods, we propose a phylogenetic tree for the metaphor set, from a common ancestor to the subsequent diversification regarding news content. These results show that phylogenetic models can be very helpful in understanding the evolution of conceptual metaphors, and this method of analysis could even be a methodologi…
Microbreweries, brewpubs and beerfirms in the Sicilian craft beer industry
2019
Purpose This paper aims to illustrate the organisational and managing models characterising the craft beer producers in Sicily (Southern Italy) and the main issues of the provision of raw materials. Design/methodology/approach A direct survey involving the overall population of 41 craft breweries operating in Sicily in 2016 was carried out. Then 29 questionnaires were collected for exploratory analysis. A hierarchical cluster analysis was also performed out to group companies by similar structural, productive and economic features. Findings The findings of the survey showed a Sicilian craft beer industry characterised by a substantial dependence on the import of malts hops and yeasts and t…
Female exogamy and gene pool diversification at the transition from the final neolithic to the early Bronze Age in central Europe
2017
Human mobility has been vigorously debated as a key factor for the spread of bronze technology and profound changes in burial practices as well as material culture in central Europe at the transition from the Neolithic to the Bronze Age. However, the relevance of individual residential changes and their importance among specific age and sex groups are still poorly understood. Here, we present ancient DNA analysis, stable isotope data of oxygen, and radiogenic isotope ratios of strontium for 84 radiocarbon-dated skeletons from seven archaeological sites of the Late Neolithic Bell Beaker Complex and the Early Bronze Age from the Lech River valley in southern Bavaria, Germany. Complete mitocho…
Evaluating multidimensional prices
1998
The price at which a product is offered often does not consist of a single item of information, for example VW Golf, price; DM25,476. Instead, a multidimensional pricing system is used, e.g. the price comprises a down payment, monthly installments and a repayment period in months. Despite the considerable significance of offers of this type for marketing policy, no information is presently available to describe how a consumer integrates the individual price dimensions (e.g. down payment, monthly installments and number of repayment periods) to form a global judgment. This article derives hypotheses to explain the formation of a price judgment about multidimensional prices. Then, an empirica…
The role of digital channels in industrial marketing communications
2015
Purpose – The purpose of this research is to investigate industrial marketing communications tools and the role of digital channels. The research draws from the literature on industrial marketing communications to examine its goals and intended utilization in industrial firms. Design/methodology/approach – An empirical multiple case study conducted among six industrial firms examines the current state of digital marketing communications (DMC). Findings – The study gleans three research insights. First, although DMC is one of the most important industrial marketing communication tools, firms have not yet used it to its full potential. Second, firms use DMC to enhance customer relationship c…