Search results for "metaphors"
showing 10 items of 40 documents
Intelligibility in microbial complex systems: Wittgenstein and the score of life
2012
Knowledge in microbiology is reaching an extreme level of diversification and complexity, which paradoxically results in a strong reduction in the intelligibility of microbial life. In our days, the “score of life” metaphor is more accurate to express the complexity of living systems than the classic “book of life.” Music and life can be represented at lower hierarchical levels by music scores and genomic sequences, and such representations have a generational influence in the reproduction of music and life. If music can be considered as a representation of life, such representation remains as unthinkable as life itself. The analysis of scores and genomic sequences might provide mechanistic…
Deriguitque malis (Ov. Met. 6, 303). Litomorfosi e antropomorfosi nell'epos ovidiano
2003
Una lettura di stampo post-strutturalista degli episodi di trasformazione di uomini in pietra, e del loro inverso, nelle Metamorfosi ovidiane A post-structuralist reading of the episodes of Ovid's Metamorphoses where men are turned into stone, and vice versa.
Images of the health emergency in contemporary poetry
2021
Pictures portraying the health emergency around the world, such as those of the potter’s field in Hart Island, of the field hospitals in New York or of the column of military trucks transporting the coffins of COVID-19 victims in Bergamo, had worldwide resonance. This research investigates their metaphorical value in two recent poems: Plaguey Hill by Paul Muldoon and Requiem per una casa di riposo lombarda (Requiem for a Lombard Rest Home) by Fabio Pusterla. The preliminary aim is a complete analysis of the two poems. Thereafter, I will focus on the metaphorical function of the aforementioned pictures. In Muldoon, they convey a new sense of community, and also work on a meta literary level,…
Analysis of research ideas: combining metaphors for research
2009
This paper presents a framework – idea puzzle – for scientific analysis of research ideas. Analysis of research ideas is included in research planning ahead of research implementation and reporting. Research planning is traditionally based on the project metaphor for research which specifies linear tasks, deliverables and deadlines. Such a metaphor does not make explicit, however, decisions which are implicit in research tasks. This gap is fulfilled by the jigsaw puzzle metaphor which specifies interdependent and iterative decisions instead. Idea puzzle framework illustrates the jigsaw puzzle metaphor since it is a synthesis of scientific method in twenty one decisions. Such decisions speci…
The Effects of the Use of Serious Game in Eco-Driving Training
2016
International audience; Serious games present a promising approach to training and learning. The player is engaged in a virtual environment for a purpose beyond pure entertainment, all while having fun. In this paper, we investigate the effects of the use of serious game in eco-driving training. An approach has been developed in order to improve players’ practical skills in terms of eco-driving. This approach is based on the development of a driving simulation based on a serious game, integrating a multisensorial guidance system with metaphors including visual messages (information on fuel consumption, ideal speed area, gearbox management, etc.) and sounds (spatialized sounds, voice message…
Dzīvnieku metaforas lietišķos rakstos žurnālā "Forbes"
2016
Tā kā dzīvniekiem un cilvēkiem ir daudz kopīgu iezīmju raksturā un instinktos, ir interesanti izpētīt dzīvnieku lietojumu biznesa nozarē, lai atklātu kā dzīvnieki var tikt lietoti pārnestā nozīmē, lai paskaidrotu, cilvēkus, uzņēmumus vai tirgu kopumā Šajā bakalaura darbā tiek aplūkots dzīvnieku lietojums Forbes biznesa publikācijās. Izmantojot kognitivās jeb konceptuālās metaforas teoriju, dzīvnieki kā – lācis, kaķis, suns, pērtiķis un cūka tika izpētīti, izmantojot Metaforu identifikacijas procedūru (MIP). Pētījuma mērķis ir atklāt kādi dzīvnieki tiek izmantoti visbiežāk laikraksta Forbes publikacijās, lai paskaidrotu cilvēkus, uzņēmumus un tirgu kopumā. Lai veiktu pētījumu tika atlasītas …
Konceptuālo metaforu lietojums rakstos par jauniem un maziem uzņēmumiem
2015
Bakalaura darbā tiek pētīts konceptuālo metaforu lietojums rakstos par jauniem un maziem uzņēmumiem. Bakalaura darba mērķis ir identificēt, kā metaforas funkcionē rakstos par jauniem un maziem uzņēmumiem. Bakalaura darbā autors apskata metaforu veidus un konceptuālās metaforas, žurnālistikas žanru un rakstus par jauniem un maziem uzņēmumiem, kā arī Bakalaura analizē konceptuālās metaforas, kas izmantotas rakstos par jauniem un maziem uzņēmumiem divos tiešsaistes avotos. Izejot no praktiskās daļas pētījumiem, autors secina, ka metaforu skaits rakstos par jauniem un maziem uzņēmumiem ir atšķirīgs – dažos rakstos ir vairāk vārdu, bet mazāk metaforu, kamēr citos rakstos ir mazāk vārdu, bet vair…
Metaforu lietojums mārketinga blogos
2016
Šī pētījuma mērķis bija analizēt metaforu veidus, kas ir izmantoti mārketinga blogos, noteikt to izmantošanas mērķi mārketinga blogu ierakstos un noteikt avota un mērķa domēnus, kurus var atrast identificētajās metaforās. Pētījuma metode bija diskursa analīze. Rezultāti liecina, ka visplašāk izmantotais metaforu veids blogu ierakstos ir konceptuālās metaforas; kam seko “tradicionālās” metaforas, taču tās izmanto retāk. Mērķa domēni, kas tiek skaidroti, izmantojot metaforas, ir saistīti ar mārketinga terminoloģiju; avotu domēni, kas visplašāk tiek izmantoti paskaidrojumam ir daba, dzīvnieku/cilvēku uzvedība un ceļojums. Metaforas izmanto mārketinga blogos, lai izskaidrotu konkrētu mārketinga…
Das Flüchtlingsproblem in ausgewählten Pressediskursen - gleich oder ungleich?
2020
This article presents the results of the analysis of three sets of texts concerning the issue of refugees in various periods of history. Their subject matter concerns Eastern refugees from the former German territories, the so-called refugees from GDR (East Germany) and modern international refugees. The purpose of this article is to find answers to the following questions: 1. How is the refugee problem linguistically expressed in the selected collection of texts? 2. What characteristics do newspapers give to refugees and how are they judged? 3. What differences and similarities can be observed in the description of the issues concerning refugees based on the selected collections of texts?
Die durch COVID-19 infizierte Pressesprache. Coronavirus in sprachlichen Bildern
2022
The coranavirus pandemic has changed not only the lives of people around the world, but also the language they use. This paper aims to analyse the metaphors used to describe the SARS-CoV-2 virus and the COVID-19 disease it causes. It furthermore indicates the extent to which these metaphors determine how the pandemic is portrayed in press articles. The cognitive picture of the coronavirus (or pandemic) will be presented with reference to conceptual metaphors, as these are understood by Lakoff and Johnson (2014) and Jäkel (2003). The analysis considers the timeframe that starts with the outbreak of the pandemic in December 2019 and ends in March 2022, with the resulting corpus including 278 …