Search results for "musées"

showing 10 items of 25 documents

Web 2.0: Is the Museum-Visitor Relationship Being Redefined?

2015

International audience; Museums' growing integration of Web 2.0 techniques is indicative of their readiness to redefine their relationship with their audience. While visitors were traditionally kept at arm's length, the use of these techniques now involves them at every stage in implementing the museum offer online. By scrutinizing the Web sites of institutions and the tools they use, the authors are able to highlight the different roles that now fall to the audience in terms of communication, mediation and artistic creation. The authors go on to analyze the ramifications of visitor involvement. While such involvement may well add to audience competencies and make museums more accessible an…

WEB 2.0CYBERCULTURElegitimacydésacralisationMarketing participatiflegitimidadMUSEUM visitorsMarketing participativomuséesParticipatory marketing[SHS.GESTION]Humanities and Social Sciences/Business administrationdesacralizaciónWEBSITESmuseosWeb 20légitimité[SHS.GESTION] Humanities and Social Sciences/Business administrationmuseums[ SHS.GESTION ] Humanities and Social Sciences/Business administrationdesacralizationARTS management
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Les musées

2005

[SHS.DROIT] Humanities and Social Sciences/Lawmusées
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La gratuité des musées et des monuments : qu'en pensent les publics en France ?

2008

La question de la gratuite a engendre de nombreux debats mettant en scene positions des professionnels de la culture, effets sur les volumes mesures de frequentation et sur la gestion des musees et des monuments. Une question a ete laissee dans l’ombre : celle de la reception des mesures de gratuite par les publics destinataires. L’analyse des representations de ces mesures, que l’on decouvre multiples, contradictoires et peu congruentes avec les ideaux portes par les institutions elles-memes, met en evidence toute la subtilite du jeu d’interactions entre mesure tarifaire, comprehension d’une politique culturelle, impact sur les representations des musees et des monuments et frequentation d…

[SHS.GESTION]Humanities and Social Sciences/Business administrationgratuité des musées et des monumentsGeneral Medicine[SHS.GESTION] Humanities and Social Sciences/Business administration[ SHS.GESTION ] Humanities and Social Sciences/Business administration
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Quand l'offre muséale fait écho aux grandes tendances de consommation

2008

A conclusion is widely shared by the professionals of cultural sector: the consumers' motivations have changed and especially, their relation with the cultural products and services. This article seeks to analyse different trends applied to museums in order to improve the understanding of this "new" cultural audience. We define and illustrate by innovative practices each seven consumption orientations. Finally, each tendency is evaluated by professionals of this cultural field.

consumption tendenciesmusées[SHS.GESTION]Humanities and Social Sciences/Business administrationtrend marketingtendances de consommation[ SHS.GESTION ] Humanities and Social Sciences/Business administrationmuseums[SHS.GESTION] Humanities and Social Sciences/Business administration
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The role of digital mediation devices in the satisfaction of art museum audiences

2019

The effects of «self-service technologies» (SST) (Curran and Meuter 2005) on the value and satisfaction of service experience (Lin and Hsieh 2007; Mencarelli and Rivière 2014; Meuter et al. 2003) have been little studied in the arts and culture field. The research explores the effects of the use of a digital mediation device on the museum experience and on the overall satisfaction of the public. The results of the analysis of 916 questionnaires collected from visitors to the Louvre Lens museum show that the use of a digital mediation device during the museum visit experience does not significantly impact overall public satisfaction with the visit.

experiencequantitativemuséessatisfaction[SHS.GESTION]Humanities and Social Sciences/Business administrationétude quantitative[SHS.GESTION] Humanities and Social Sciences/Business administrationmuseumsself-service technologiesexpérience
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La gratuité des musées et des monuments : qu’en pensent les publics en France ?

2015

The question of free admission has generated numerous debates, highlighting various viewpoints of professionals involved in Culture, effects on the measured volumes of attendance and on the management of museums and monuments. One question has been left aside: that of the reception of free admissionmeasures by the destined audiences. The analysis of the representations of these measures, which are found to be multiple, contradictory and not very congruent with the ideals put forth by the institutions themselves, shows the subtlety of the complex interactions between the tariff amount, the comprehension of a cultural policy, impact on the representations of museums and monuments and frequent…

free accessgratuitédemocratization[SHS.MUSEO]Humanities and Social Sciences/Cultural heritage and museology[SHS.ECO]Humanities and Social Sciences/Economics and Financepublics de la culturepublic of the culture[SHS.MUSEO] Humanities and Social Sciences/Cultural heritage and museologymusées[ SHS.ECO ] Humanities and Social Sciences/Economies and finances[ SHS.MUSEO ] Humanities and Social Sciences/Cultural heritage and museology[SHS.ECO] Humanities and Social Sciences/Economics and Financepublic policiesdémocratisationpolitiques publiques
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La gratuité à un prix !

2008

National audience; Cet article aborde la question des représentations de la gratuité par les publics des musées et des monuments nationaux français. Dans le domaine culturel et dans une perspective individuelle, ces représentations sont liées à celles du prix, de l'argent et du fait de payer. La gratuité est vue comme un prix : elle supprime le coût monétaire lié à la visite mais ne change rien aux autres coûts monétaires et non monétaires dont elle modifie cependant la perception. Elle annule ce que représente le fait de payer l'entrée : visa » d'entrée dans les musées et les monuments, distance créée entre le visiteur et ces lieux, formalisation de l'engagement du visiteur. Enfin, la grat…

gratuitéEconomics and EconometricsStrategy and Management05 social sciences[SHS.ECO]Humanities and Social Sciences/Economics and Financemusées et monumentsculturePirxgratuitémusées et monuments0502 economics and business[ SHS.ECO ] Humanities and Social Sciences/Economies and finances[SHS.GESTION]Humanities and Social Sciences/Business administrationgratuité des musées et des monuments050211 marketingBusiness and International Management[ SHS.GESTION ] Humanities and Social Sciences/Business administration[SHS.GESTION] Humanities and Social Sciences/Business administrationmanagement050203 business & managementPirxRevue française de gestion
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Gratuité et valeur attachée par les publics aux musées et aux monuments nationaux français

2006

gratuitéMusées et Monumentsmusée et monumentsprise de décisionconsommateur[SHS.GESTION]Humanities and Social Sciences/Business administrationValeur[ SHS.GESTION ] Humanities and Social Sciences/Business administration[SHS.GESTION] Humanities and Social Sciences/Business administrationculture
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Les effets positifs de la gratuité sur le processus de décision du consommateur : le cas de la visite des musées et des monuments.

2007

gratuité[SHS.GESTION]Humanities and Social Sciences/Business administrationprocessus de prise de décision du consommateur[SHS.GESTION] Humanities and Social Sciences/Business administration[ SHS.GESTION ] Humanities and Social Sciences/Business administrationmusées et monuments
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Une étude exploratoire des effets de la gratuité sur les représentations et la décision de visite des musées et des monuments.

2007

gratuitémultiangulation.multiangulation[SHS.GESTION]Humanities and Social Sciences/Business administration[SHS.GESTION] Humanities and Social Sciences/Business administration[ SHS.GESTION ] Humanities and Social Sciences/Business administrationprixmusées et monuments
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