Search results for "parasocial"
showing 9 items of 19 documents
The Influence of Place Attachment, Ad-Evoked Positive Affect, and Motivation on Intention to Visit: Imagination Proclivity as a Moderator
2019
Integrating the theoretical foundations of symbolic interactionism, parasocial interaction, direct affect transfer, push and pull motivational framework, and narrative transportation, this study investigates the determinants of tourists’ intention to visit a destination using Heidi, a famous literary and television series persona, as a stimulus. Place attachment, ad-evoked positive affect, and motivation were theorized as antecedents of intention to visit and imagination proclivity as a moderator. The model was tested using data collected from 410 prospective Spanish tourists. Results show motivation and place attachment as key determinants of intention to visit among individuals with high…
Antecedentes y consecuencias del uso de live videos en el marketing de influencers
2023
Desde la existencia de los medios de comunicación masiva, esto es, prensa, radio, televisión e internet, existen líderes de opinión que influyen en la toma de decisiones de su audiencia. Con la adopción masiva de las plataformas de redes sociales, la ubicuidad que proporcionan los dispositivos móviles y los live videos, la barrera de información entre el líder de opinión y su audiencia se ha reducido significativamente (Carillo et al., 2017). Las empresas, al entender que el desplazamiento de la atención de los consumidores hacia lo digital es más permanente que transitorio, han destinado mayores recursos a la publicidad digital, particularmente, en el influencer marketing o marketing de in…
The complex nature of brand relationships : interpersonal or parasocial love?
2016
Tämän tutkimuksen tarkoituksena oli tarjota syvällisempää ymmärrystä kuluttajien ja heidän lempibrändiensä välisten suhteiden luonteesta. Syvempi ymmärrys auttaa organisaatioita rakentamaan ja kehittämään omia brändejä, sekä ymmärtämään, mitä kuluttajat tuntevat brändejä kohtaan ja miksi. Tutkimus keskittyi erityisesti kahteen eri suhdetyyppiin – interpersonaaliseen ja parasosiaaliseen – sekä siihen, kumpaa näistä suhdetyypeistä tutkimus edustaa. Suhteita arvioitiin myös brändihistorian, brändiuskollisuuden ja brändirakkauden käsitteiden kautta. Tutkimuskysymykset olivat 1) liittyykö brändisuhteisiin interpersonaalisia piirteitä, 2) liittyykö brändisuhteisiin parasosiaalisia piirteitä, ja 3…
The Role of Parasocial Interaction and Teleparticipation on Teleshopping Behaviour
2011
Nowadays, television media has evolved into an important channel of direct selling that brands and advertisers are exploiting. Many technological changes (e.g., digital television appearance or the integration of Internet in the TV medium and mobile technology) have increasingly led to consumers see television as a channel for purchasing products and services and as a source of information (Beyer et al., 2007). However, researchers have put little interest on teleshopping, one of the consumer behaviour phenomena.
Fictosexuality, Fictoromance, and Fictophilia: A Qualitative Study of Love and Desire for Fictional Characters
2021
Fictosexuality, fictoromance, and fictophilia are terms that have recently become popular in online environments as indicators of strong and lasting feelings of love, infatuation, or desire for one or more fictional characters. This article explores the phenomenon by qualitative thematic analysis of 71 relevant online discussions. Five central themes emerge from the data: (1) fictophilic paradox, (2) fictophilic stigma, (3) fictophilic behaviors, (4) fictophilic asexuality, and (5) fictophilic supernormal stimuli. The findings are further discussed and ultimately compared to the long-term debates on human sexuality in relation to fictional characters in Japanese media psychology. Contexts f…
Telepresence and Sexuality: A Review and a Call to Scholars
2013
Scholars have examined the phenomenon of telepresence, a perceptual illusion of nonmediation experienced by media users, in a wide variety of contexts. This paper explores telepresence theory and research in the rarely examined but important context of sexually arousing media content. After defining key concepts, the paper presents reasons scholars should study telepresence in the context of sexuality, reviews the evolution of relevant media technologies and the nature of relevant telepresence responses, and considers potential theoretical contributions and avenues for future research in interpersonal communication, media studies, and presence scholarship. peerReviewed
“Thanks for Watching.” The Effectiveness of YouTube vlogendorsements
2019
This study examines the effectiveness of brand endorsements in vlogs (video blogs) by assessing the role of audience participation, parasocial relationship, and valence toward vlog endorsements on the perceived credibility of the vlogger and brand attitudes. Four experimental conditions were created on Qualtrics based on a YouTube vlog where the endorser reviewed a few products. The data were collected using Mturk and analyzed with 203 usable responses. The findings indicate that audience participation in the vlog enhances para-social relationship with the vlogger, thus further fostering the vlogger's perceived credibility as an endorser. Additionally, the valence of the audience's attitude…
Fictosexuality, Fictoromance, and Fictophilia: A Qualitative Study of Love and Desire for Fictional Characters
2021
Fictosexuality, fictoromance, and fictophilia are terms that have recently become popular in online environments as indicators of strong and lasting feelings of love, infatuation, or desire for one or more fictional characters. This article explores the phenomenon by qualitative thematic analysis of 71 relevant online discussions. Five central themes emerge from the data: (1) fictophilic paradox, (2) fictophilic stigma, (3) fictophilic behaviors, (4) fictophilic asexuality, and (5) fictophilic supernormal stimuli. The findings are further discussed and ultimately compared to the long-term debates on human sexuality in relation to fictional characters in Japanese media psychology. Contexts f…
El usufructo de acciones y participaciones sociales
2018
El propósito de este trabajo es estudiar el usufructo de acciones y participaciones sociales. Se trata de una institución cuya importancia no puede ser minimizada, desde el punto y hora de que el legislador español (común y foral) hace una amplísima utilización del usufructo en las instituciones familiares y sucesorias. Ello determina que todos los días nazcan multitud de estos derechos, desde el punto y hora del conocido fenómeno del incremento de la riqueza mobiliaria de las personas y de las familias. En efecto, no cabe desconocer que si bien en otros tiempos la riqueza era fundamentalmente inmobiliaria o pecuniaria, en los nuestros el ahorro de los particulares se canaliza de forma dete…