Search results for "perception."
showing 10 items of 3582 documents
A behavioural reasoning perspective on the consumption of local food. A study on REKO, a social media-based local food distribution system
2021
Consumption of local food is increasing due to its convenience and multiple perceived benefits. However, the factors shaping consumer attitude towards local food and brand love for local food have received limited academic attention. The study thus investigates the under-explored concept of self-identity, attitude towards local food, and brand love, along with contextual variables with respect to local food consumption. Behavioural Reasoning Theory (BRT) is adopted as the theoretical frame in which self-identity is utilised as value, supporting the environment and positive product perception about the food sold by REKO are the reasons for choosing local food, and negative product perception…
Economic and Psychological Factors in Entrepreneurial Tendency
2011
In the actual context of global economical crisis, the research question we raised was: Which of the personality traits, formerly associated with entrepreneurship, remain sufficiently stable/strong to overcome the negative economic conditions? That was the starting point to propose experimental evaluation of the possible effect of certain factors such as the economical crisis context/information regarding the economy status and the personal perception regarding the money source/value as regards to the tendency of investing in a small business of the youngsters with a high Internal Locus of Control level.
From corona virus to corona crisis : the value of an analytical and geographical understanding of crisis
2020
Abstract The term ‘crisis’ is omnipresent. The current corona virus pandemic is perceived as the most recent example. However, the notion of crisis is increasingly deployed as a signifier of relevance, rather than as an analytical concept. Moreover, human geography has so far little contributed to the interdisciplinary crisis research field which is fixated on the temporal aspects of crisis but neglects its spatiality. Against this background, the first aim of the paper is to demonstrate the value of thinking about crisis analytically. Therefore, we introduce theoretical knowledge developed within a recently emerging literature on crisis management. Second, we demonstrate the relevance of i…
Perceived problems with collateral: The value of informal networking
2020
Abstract Many businesses in emerging economies are financially constrained due to their limited use of formal loans. Recent evidence suggests that negative perceptions discourage entrepreneurs from applying for loans. One of the main issues entrepreneurs mention is unattainable collateral requirements. In this paper, we contribute to this line of research by investigating the effect of networking with fellow entrepreneurs on perceived collateral problems. Drawing on quantitative and qualitative data originating from female entrepreneurs in Tanzania, we find that through networking, entrepreneurs are exposed to stories of their peers’ experiences with loans which influence their perceptions …
Development and validation of the Perceived Investment Value (PIV) scale
2013
This study aims to develop a complementary and more comprehensive measurement to assess the nature of investment value affecting consumers’ investment behavior. Recent research suggests that consumers may desire and obtain certain outcomes from investments that have not been anticipated in mainstream finance and economics literature. These benefits might be hedonistic or altruistic, self-expressive or emotional and experiential. Yet, while an increasing amount of attention has been paid to this topic, little effort has been made to develop an appropriate measurement scale for the subjective consumer perceptions of investments. To address this gap in the literature, this study introduces the…
The value of volunteering in special events: A longitudinal study
2013
Abstract Volunteering has important insights for tourism, especially in the context of special events. In this paper, volunteering is studied in a religious event from a consumer value-based approach. A longitudinal study is conducted on 711 volunteers, three months before and one month after the event. The value-based approach is reliable and valid over time. The results of the value dimensions (spirituality as altruism, social value, play, efficiency, and effort spent) suggest volunteering is a highly emotional experience, although functional aspects showed higher expectations than perceptions. Value conceptualisation as a trade-off is consistent with the approach to volunteering as a “gi…
Nursing students' perceptions of a video-based serious game's educational value: A pilot study.
2018
Abstract Background Despite an increasing number of serious games (SGs) in nursing education, few evaluation studies specifically address their educational value in terms of face, content, and construct validity. Objectives To assess nursing students' perceptions of a video-based SG in terms of face, content, and construct validity. In addition, the study assessed perceptions of usability, individual factors, and preferences regarding future use. Design A pilot study was conducted. Setting and Participants An SG prototype was implemented as part of two simulation courses in nursing education: one for home health care and one for hospital medical-surgical wards. The SG aimed to teach clinica…
Perceived Values in relation to the Olympic Games: development and use of the Olympic Value Scale
2018
Research question: This study is concerned with the perception of values in relation to the Olympic Games. As, to date, there is no scale available that captures such value perceptions, the goal of...
The relationship between institutions and value creation in software development models
2018
Purpose The purpose of this paper is to analyse the possibility for firms to consider institutional settings to systematically direct dispersed individual efforts of discovery and invention towards objects (products or processes) of their interest in order to enhance their value creation capacity. Design/methodology/approach The authors conduct a comparative analysis of the different institutional settings within which software products are invented and produced – closed producer-centred model, open user-centred model, and hybrid interactive producer-user model. Findings The authors draw indications regarding the possibility to design institutional settings for value creation and the poten…
How does sponsorship of a high-involvement sports event mark the sponsor brand? An application to public institutions
2020
The study examines brand awareness, recall and bonding between the brand and the sponsored event, event involvement, value and the reputation of the institutional brand, as well as the perception among local attendees, using the Trinidad Alfonso Marathon celebrated in Valencia (Spain). A sample of 507 attendees (runners and viewers) was obtained and the results showed the relevance of the transfer of the perceptions of the sponsored activity to the institutional brand. Also, it was found that the type of event participation, the gender and the exposure determine different responses. The findings reveal a series of implications for brand managers in the public administration domain regarding…