Search results for "personointi"

Behavior-based personalization in web search

2016

Personalized search approaches tailor search results to users' current interests, so as to help improve the likelihood of a user finding relevant documents for their query. Previous work on personalized search focuses on using the content of the user's query and of the documents clicked to model the user's preference. In this paper we focus on a different type of signal: We investigate the use of behavioral information for the purpose of search personalization. That is, we consider clicks and dwell time for reranking an initially retrieved list of documents. In particular, we (i) investigate the impact of distributions of users and queries on document reranking; (ii) estimate the relevance …

Markkinointiviestintä Internetissä

1999

Consumer behavior with augmented reality in retail: a review and research agenda

2021

Driven by the rapid technological development and adoption of augmented reality (AR) in retail, academic research has grown rapidly. Our purpose is to understand the reasons why consumers use augmented reality in retail and what outcomes retailers can expect. This study presents a systematic literature review and summarizes the current empirical knowledge on consumer behavior with AR in retail. This topic remains scattered between various literature streams showing that the potential of AR to create value for consumers lays in its ability to generate utilitarian and hedonic value, to improve decision-making, and to enhance personalization of the virtual self. Then, this study warns about ne…

Those magnificent men with their teaching machines : Watters, Audrey: Teaching Machines: The History of Personalized Learning

2022

Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail

2020

This study examines the effects of personalization and hedonic motivation on customer experience and its loyalty outcomes in omnichannel retail context. The study develops eight hypotheses which are tested using two survey samples (Finland (n = 2084) and Sweden (n = 2334). In addition, empirical analysis includes 20 semi-structured interviews. The findings support all the hypotheses confirming the positive relationships personalization and hedonic motivation have on cognitive and emotional customer experience components. Further, the positive effects of customer experience on loyalty are confirmed. The results provide both theoretical and managerial insights for improved CX and customer loy…

Personalization of Multicriteria Decision Support Systems

2018

The Dagstuhl Seminar 18031 Personalization in Multiobjective Optimization: An Analytics Perspective carried on a series of five previous Dagstuhl Seminars (04461, 06501, 09041, 12041 and 15031) that were focused on Multiobjective Optimization. The continuing goal of this series is to strengthen the links between the Evolutionary Multiobjective Optimization (EMO) and the Multiple Criteria Decision Making (MCDM) communities, two of the largest communities concerned with multiobjective optimization today. Personalization in Multiobjective Optimization, the topic of this seminar, was motivated by the scientific challenges generated by personalization, mass customization, and mass data, and thus…

Media councils and self-regulation in the emerging era of news automation

2020

This report introduces the present state of affairs in news automation and discusses what ethical considerations it raises in the work of media councils. Based on a European-wide research project, the three key takeaways are as follows:1) Large media players use automatically updated counters and infographics, but the automated gener-ation of news text is still mainly experimental in nature. We need to keep our eyes open to the possible need for self-regulatory guidance on news automation, though there are as yet no urgent issues. 2) We must not underestimate the technical progress already made in the field. Issues regarding data, agency and transparency should not be overlooked when discus…

GUI personalization framework driven by personal semantic user profile

2017

Sovelluskehys käyttöliittymän personointiin käyttäen semanttista käyttäjäprofiilia. Internetin kehittyessä maailma verkostoituu yhä enemmän. Käytämme päivittäin monia laitteita ja erilaisia käyttöliittymiä, mutta vaikka ne monesti jakavat yleisiä käytänteitä ja kuvakkeita, eivät ne kuitenkaan mukaudu yksittäisen käyttäjän tarpeisiin. Vaikka ihmisillä on monia eri ominaisuuksia tai rajoitteita, jotka vaikeuttavat käyttöliittymän omaksumista, palvelun tai ohjelman näkökulmasta käyttäjät mielletään silti yhtenä homogeenisenä joukkona, jonka on mukauduttava käyttöliittymään. Omaksumiskykyyn vaikuttavia tekijöitä ovat esimerkiksi kieli, ikä, koulutustausta ja kulttuuri. Mukautuvan käyttöliittymä…

Ten facts about content marketing

2018

Content marketing is facing what most trendy topics face: it is more publicly discussed than it is truly understood. Thus far content production has relied on case-specific, individual reports, and the final outcomes of content have provided surprises, both positive or negative. In hindsight it is easy to explain content success and failure, but academic studies on the logic of content creation and content life cycle have been missing. The ambitious goal of this research, Opening the Black Box of Content Marketing, funded by Business Finland, has been to systematically open up the logic of content marketing. In our project, we asked what constitutes content related expectations, how are con…

Smart Educational Process Based on Personal Learning Capabilities

2017

Personalized learning is increasingly gaining popularity, especially with the development of information technology and modern educational resources for learning. Each person is individual and has different knowledge background, different kind of memory, different learning speed. Teacher can adapt learning course, learning instructions or learning material according to the majority of learners in class, but that means that learning process is not adapted to the personality of each individual learner. That is why it is important to have smart educational process based on personal learning capabilities. This paper presents a literature survey on different learning systems which detects learni…