Search results for "persuasion"
showing 10 items of 86 documents
Rhetoric as Philosophy of Language. An Aristotelian Perspective
2017
This paper sustains that rhetoric can be a fruitful way of practicing philosophy of language. The startingpoint is a suggestion drawn from the work of the Italian philosopher Roberto Esposito. According toEsposito, one of the main characteristics of the Italian thought is the focus on the necessary connectionbetween language and extra-linguistic world. I argue that rhetoric (intended in an Aristotelian sense), thanks to its extra-linguistic aim (persuasion), pays particular attention to this connection. This has important consequences: 1. considering speakers and listeners as essential components of speech and assigning a key position to the listener; 2. including the sphere of emotion in t…
Les éditorialistes : auteurs scientifiques ou acteurs sociaux
2007
Les éditoriaux peuvent être perçus comme une interface entre la recherche scientifique et l'opinion publique. Nous avons cherché à savoir si l'objectif des éditorialistes scientifiques n'est que de poursuivre une tradition journalistique, ou de mettre en œuvre des stratégies idéologiques ou sociétales, justifiant ainsi leur raison d'être dans la société au sens large. Cette étude présente les thèmes sélectionnés dans deux revues médicales britanniques de grande réputation sur une période de deux ans, ainsi que les liens potentiels avec les articles de recherche publiés dans les mêmes journaux scientifiques. Le but et l'utilisation même des éditoriaux sont analysés tant à l'intérieur qu'à l'…
Effectiveness of a videoconference training course on implementing pharmacy services
2009
Objective The aim of this research was to assess the effects of a series of four training courses comprised of 13 synchronous videoconferences on the implementation of cognitive services in Spanish community pharmacies. Setting A phone survey to continuing training course attendants. Methods A random sample of 225 pharmacists registered in a 2004 videoconference course was selected. The phone-survey questionnaire included quality perception elements rated on a 5-point Likert scale, and a series of questions used to identify position in the Rogers 5-step innovation-decision model. An algorithm was used to translate the questions into Rogers' categories. To discover determinants of attendants…
Cherish your loved ones – the role of the feeling of care and security in advertising
2014
Advertising practice makes use of emotional cues and addresses consumers' rising desire for social connection. Research has investigated emotions within advertising, but mainly focused on negative or positive emotions. Traditional academic approaches to the analysis of persuasion according to the elaboration likelihood model (ELM) tend to emphasize central processing and thus rational advertising cues. Moreover, the role of motivation within the ELM is underspecified. We introduce the Zurich Model of Social Motivation to the regulation of social distance and investigate the specific feeling of care and security. This feeling may serve as motivational component and emerge as persuasion instr…
The disclosure paradox: how persuasion knowledge mediates disclosure effects in sponsored media content
2020
Persuasion knowledge is an established construct in the explanation of recipients’ coping with persuasive communication. It gains particular importance when persuasion attempts are covert. This is ...
The role of social trust in reward crowdfunding campaigns’ design and success
2021
AbstractTrust is critical for successful participation in online marketplaces. In crowdfunding, fundraisers seek to win the trust of potential supporters towards contributing to their projects despite risks of non-delivery or deviations from campaign promises. This study explores how cultural differences in social trust proclivities influence reward crowdfunding campaign design and success. Specifically, we analyze data about 700 campaigns from a relatively high social trust society (HTS) – Finland, and 700 campaigns from a relatively low social trust society (LTS) – Poland. We find that sharing campaign information via social media is positively associated with campaign success in both con…
Destination appeal through digitalized comments
2019
Abstract Brand choice remains under review in the context of service provision. Drawing on schema theory and persuasion theory, this study tests how, in online reviews, valence (positive vs. negative), content style (general vs. specific), and destination familiarity interact and influence digital destination image (DDI) and intention to visit a tourist destination (TD). We run a 2 × 2 × 2 experimental design using a sample of 1055 TripAdvisor users. Our findings suggest that: (i) Positive (vs. negative) online reviews, specific (vs. general) online reviews, and familiarity with a destination enhance DDI and intention to visit a TD; (ii) the impact of the valence of the review on DDI and in…
Effects of a Travel Behaviour Change Program on Sustainable Travel
2018
The main objective of the present study is to analyse the effect of a Travel Behaviour Change Program (TBCP) based on health improvement actions, in relation to a potential for an increase in walking and cycling, with reference to particular groups of people defined according to sociodemographics. A TBCP consisting of three persuasion actions based on health improvements was planned and executed in Valencia (Spain). A two-wave panel survey was used to study the effects of taking part in the TBCP. The panel survey collected data related to activity-travel scheduling process before and after the execution of the TBCP. To study the influence of participating in the TBCP, respondents were separ…
Voler vedere. Sul legame fra l'amore e la visione in Blaise Pascal
2020
The text shows the link between love and vision in Pascal, passing from the question of the will and its relationship with the intellect.
Peithò o l’argomentazione relazionale al servizio della comunità nella Grecia antica
2016
In the Greek world, in the face of the dialectical argument of ‘intellectuals’, which unfolds in the discussion ideally without time limits with individuals (present or virtual) and plays with their agreement all steps deemed necessary to arrive at “truth”, the persuasive argument of political rhetoric, expressed monologically in a limited time and in the face of a collective audience, always has the need to maintain a good relation with this last one. The main features of this type of argument are absence of hierarchy, community dimension, pluralism, negotiation and mediation skills, and reception of the listener. And as the risk of dialectics is the eristic (but also the authoritarian pre…