Search results for "pragmatic"
showing 10 items of 278 documents
Evaluative meaning
2012
Linguistic evaluation has become an important area of inquiry in recent years. In the traditions of, e.g., lexical semantics, phraseology, corpus linguistics, and interactional linguistics, a large inventory of linguistic means have been identified by which speakers can express evaluative meanings. However, the class of German sentential idioms, e.g., Das kannst du dir in die Haare schmieren (lit. ‘You can smear that into your hair’, fig. ‘That is useless’), has not gained much attention. This paper explores how the evaluative meaning of German sentential idioms is constructed syntactically, semantically, and pragmatically. In particular, it is investigated how the meaning of these idioms i…
Variació formal i canvi lingüístic en els quantificadors catalans: el paper de la pragmàtica
2020
EnglishThis article studies the formal variation of the masculine singular forms of the quantifiers u/un ‘one’, algu/algun ‘someone, some’, ningu/ningun ‘no-one, anyone, not one, any, none’ and cada u/cada un ‘everyone, each one’ in contemporary Catalan. The standard uses of these forms are contrasted with dialectal uses, obtained from a thorough search in oral and written corpora. In addition, they are compared with the uses in the other Romance languages and with their historical evolution in Catalan. The whole set of data, and especially the dialectal information on the Valencian area, allow us to explain the various factors that have interacted in the variation and formal change of thes…
‘La verdad (es que)’: Significado nuclear y atenuante
2017
The aims of this research are to define the attenuating function in the uses of la verdad (es que) and to evaluate the counter expectation value in the awakening of this pragmatic function. La verdad (es que) has been generally defined as a reinforcement discourse marker (Portoles, 1998; Fuentes 2009, 2012), even if some recent studies have shown that it is mostly used as an attenuating device (Gonzalez & Maldonado, 2007; Soler, 2015a). Based on this assumption, the research analyses the attenuating uses of this construction in a corpus of synchronic oral and written texts in peninsular Spanish, which cover different genres and registers, in order to explain which discourse circumstances ca…
Do discourse markers exist? On the treatment of discourse markers in Relevance Theory
2008
Abstract This paper critically reviews three Relevance Theory (RT) ideas on connectives: the distinction between conceptual and procedural meaning, connectives as strictly procedural elements, and monosemy as the best explanation of multifunctional connectives. These three ideas underlie the description of connectives and related sets of markers within RT. Data from colloquial conversations, however, provide evidence which calls these ideas into question. Therefore, it is argued that conceptual and procedural features can coexist within a single marker, that the concept of apposition markers should be reconsidered, that conceptual expressions can connect two utterances, and that polysemy pr…
Between historical semantics and pragmatics
2006
This paper discusses the methodology of conceptual history, a branch of the study of the history of political thought which focuses on the changing meanings of political concepts over the course of time. It is suggested here that methodological disputes among historians of political thought frequently arise out of differing theories of language and meaning and that historians should be more open-minded to the idea of combining various research strategies in their work. Conceptual history, for instance, can be viewed as the combination of historical versions of semantics and pragmatics. While the study of the macro-level semantic changes in the language of politics can reveal interesting lon…
Imperatives in voice-overs in British TV commercials: ‘Get this, buy that, taste the other’
2014
Television commercials are often thought of as bothersome multimedia artefacts that by their very existence spoil our viewing pleasure at regular intervals. Not only that, but they seem to have the habit of ordering us around. This aspect of TV ads has often been commented on by experts and laypersons alike. Therefore, we decided to tackle this issue and look at the prototypical expression of directives, that is, imperatives in voice-overs in television commercials. To this end we have carried out an empirical analysis of imperatives in voice-overs in the MATVA corpus (Multimodal Analysis of TV Ads) which contains transcriptions of nearly 800 voice-overs in British TV ads recorded on six d…
Teaching linguistic politeness: a methodological proposal
2003
The aim of this article is to explore theoretical and methodological aspects of the teaching of pragmatics in a second language. Taking as point of departure the pragmatic continuum, which includes pragmalinguistics and sociopragmatics, we focus on the promotion of sociopragmatic knowledge in classroom contexts. More specifically, it is argued that a revised contextual and interactional view of Brown and Levinson¿s (1987) model of linguistic politeness, related to such notions as genre and politeness systems, offers suitable tools of pragmatic description for use in teaching and learning second languages. We start with a brief overview of linguistic politeness from a socio-cognitive framewo…
Constructing female identities through feminine hygiene TV commercials
2009
Abstract In this paper we report the results of a qualitative multimodal analysis of a corpus of Spanish and British TV ads featuring female hygiene products such as tampons, liners and sanitary towels/pads. We contend that advertisers of menstruation-related products employ a wide range of strategies to convey both overt information about the products advertised, as well as to – and more importantly – indirectly transmit stereotypical beliefs of women which inevitably helps reproduce and sometimes perpetuate a gender-biased type of discourse ( Holmes and Marra, 2005 ). Crook's (2004) distinction between the product-claim and the reward dimension in ads has been taken as the starting point …
The interdependence of repetition and relevance in university lectures
2012
Abstract The world of professional communication includes so many innovative practices that a 25-century-old typology on repetition like Aristotle's or even a 40-year-old theory on relevance like Grice's might seem obsolete or hardly appealing for today's lecturers. This research aims to examine and illustrate the interdependence between relevance and repetition in current lecturing by firstly reviewing the main communicative strategies used to indicate relevance in this genre, highlighting the essential role of repetition when understanding and processing relevant information. After providing an account of the most frequent repetition mechanisms lecturers currently employ, a corpus of busi…
Interjections and Pragmatic Errors in Dubbing
2006
This paper consists of an analysis of the expressive secondary interjections found in the film Four Weddings and a Funeral and their equivalents in the Spanish and Catalan dubbed versions. The contrastive analysis of the interjections in the original English version compared with the Spanish and the Catalan dubbed versions shows that the strategies followed by the translators are different: literal translation is far more frequent in Spanish than in Catalan. Literal translation often implies an error that is pragmatic in nature since it derives from the misunderstanding of the pragmatic meaning that the interjection conveys.