Search results for "racking"

The influence of negative emotions on brand trust and intention to share cause-related posts: A neuroscientific study

2023

Negative user-generated content provides cues that warn other consumers to avoid using a particular product or service. This study explores whether brand feedback can counteract consumer backlash to a given company’s cause-related marketing, with a particular focus on how visual attention can moderate negative emotions. Hypotheses based on the Appraisal-Tendency Framework and commitment-trust theory were tested using neurophysiological tools (eye tracking and facial coding) and self-reported measures. The findings suggest that emotions with similar valence and arousal levels cause differing trust perceptions and consumer behavioral responses (sharing intentions), based on the presence or ab…

The effectiveness of advertising alcohol products in sports sponsorship

2020

Impact of cause‐related marketing on consumer advocacy and cause participation: A causal model based on self‐reports and eye‐tracking measures

2021

Elapsed time on first buying triggers brand choices within a category: A virtual reality-based study

2016

This study integrates neuroscientific tools such as data from eye movements, store navigation, and brand choice in a virtual supermarket into a single source data analysis to examine consumer choice, customer experience, and shopping behavior in a store. Through qualitative comparative analysis, the findings suggest that a high level of attention to a brand and slow eye movements between brands lead to additional brand purchases within the product category. This study points out that the key driver of additional brand choices is the time buyers spend on the first choice, showing that the allocation of less for the first choice triggers additional purchases Within the product category and, t…

How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach

2020

Drawing on cognitive load theory, congruence research, and dual processing models, the purpose of this study is to determine the effectiveness of online advertising in social media. To this end, three separate studies were conducted. First, using eye-tracking and electroencephalography, we examine the differences, based on whether or not an ad is embedded, in subjects’ visual attention and engagement in a TripAdvisor webpage. Our findings showed that synergies between social media content and advertising content positively affect users’ visual attention. A second study, using an online survey, assessed the impact of congruent/incongruent ads on ad recall. A third study, using ey…

Pictorial content, sequence of conflicting online reviews and consumer decision-making: the stimulus-organism-response model revisited

2020

Abstract Conflicting online reviews challenge the consumer’s decision-making processes. Furthermore, increase in visual content, both positive and negative, adds complexity. This study analyses conflicting online reviews based on text and photos using automatic processing patterns and conscious perceptions. The study is built on the stimulus-organism-response model revisited by Jacoby (2002), and captures nonlinear eye-tracking data and a questionnaire. A fsQCA analysis suggests that the order of the positive and negative stimuli strongly influence the way respondents perceive the overall meaning of a sequence of online reviews, supporting primacy-recency effects. In addition, the visualiza…

Theta-1 zeolite catalyst for increasing the yield of propene when cracking olefins and its potential integration with an olefin metathesis unit

2017

[EN] There is a need for on-purpose propene production technologies beyond energy-intensive steam cracking. Hexene is a compound with limited value that can be found in several streams in the refinery and can readily crack on zeolites at lower temperatures and shorter contact times than those used for cracking alkanes. Cracking over ZSM-5 zeolite yields high selectivity to light olefins. These results are improved by Theta-1 zeolite, which can yield a remarkable propene molar selectivity of 180% (90 wt%) at 90% conversion, close to the maximum thermodynamic yield. Moreover, crystal engineering allowed its TOF to increase by more than 50%. Based on these results we also identified some prosp…

Elucidating the Effect of Bimodal Grain Size Distribution on Plasticity and Fracture Behavior of Polycrystalline Materials

2020

The refinement of grains in a polycrystalline material leads to an increase in strength but as a counterpart to a decrease in elongation to fracture. Different routes are proposed in the literature to try to overpass this strength-ductility dilemma, based on the combination of grains with highly contrasted sizes. In the simplest concept, coarse grains are used to provide relaxation locations for the highly stressed fine grains. In this work, a model bimodal polycrystalline system with a single coarse grain embedded in a matrix of fine grains is considered. Numerical full-field micro-mechanical analyses are performed to characterize the impact of this coarse grain on the stress-strain const…

2019

Abstract The fatigue life of thermally sprayed Al2O3- and Cr2O3-based coatings has been studied under low-energy (0.7–5 mJ) impact conditions. A threshold impact energy and amount of repetitions the coatings can endure with said energy before catastrophic failure was obtained. The catastrophic failure was determined to occur when the fracture mode of the coating switched from brittle cone cracking to quasi-plastic radial cracking. The results are examined relative to the microstructural features along with other properties of the coatings - hardness and cavitation resistance. The experiment provided a new approach for a straightforward comparison of the micro-scale impact fatigue life of th…

The effects of laboratory ageing on rheological and fracture characteristics of different rubberised bitumens

2018

Ageing of bituminous materials can result in loss of the durability of a flexible pavement. Using rubberised bitumens can enhance pavement performance while at the same time it solves a serious waste disposal problem. Combining Warm Mix Asphalt (WMA) additives with rubberised bitumens reduces the difficulties associated with the production of asphalt mixtures using this modified binder. This work was conducted to study the effect of ageing using fundamental parameters based on performance, i.e., CTOD and Glover-Rowe parameters have been related to pavement cracking. Different unmodified bitumens and rubberised bitumens were short-term aged using the Thin Film Oven Test (TFOT) and long- term…