Search results for "sacrifices"
showing 4 items of 4 documents
Internet of things: an exploratory study of the co-creation of value
2016
Internet Of Things (IoT) provides consumers a continuous access to real-time notifications and data. Using the « Service-Dominant Logic Theory » framework (Vargo and Lusch, 2004), this paper aims to compare brands value propositions and consumer perceptions regarding bracelets and smart watches. Data analysis is based on two sets of data collections: the first concerns the content of eight manufacturers websites; the second comes from a non-participant observation of consumer opinions about connected devices (netnography). Results show a typology of gains and pains, significant interactions between the different value components and consumers’ compensation phenomena. Furthermore, discrepanc…
Innovation in retail: influence of ICT and its impact on customer satisfaction
2017
espanolEn la literatura se ha definido tradicionalmente el concepto “innovacion” como aspecto necesario para el desarrollo economico y competitivo de las empresas y/o industrias, considerando esta como un determinante primordial para la creacion de riqueza y crecimiento de las economias. Con este trabajo se pretende llevar a cabo una aproximacion al concepto “innovacion en el comercio minorista”, identificando su naturaleza y alcance, y definiendo vinculos con variables de larga tradicion en la investigacion en marketing como los beneficios y costes de la relacion, la satisfaccion percibida de los consumidores y la lealtad hacia el establecimiento. Se propone un modelo teorico que se invest…
Vers une clarification théorique de la notion de valeur perçue en marketing
2012
International audience; La valeur perçue par les consommateurs occupe une place significative dans les réflexions actuelles des praticiens et des chercheurs en marketing. Cependant, la diversité des recherches et l'absence d'un cadre théorique unifié nécessitent un travail de clarification. Cet article propose ainsi d'identifier, à partir des définitions et approches de la valeur, des critères de classification et de caractérisation de cette notion. Puis, la comparaison avec d'autres concepts proches amène à resituer la valeur perçue au sein d'un réseau de relations. Enfin, les implications managériales, liées à l'analyse de la valeur perçue, sont soulignées.
Sur les traces du mouton en Gaule
2005
Concerning the evidence for sheep in Gaul.- In northern Gaul, bones of sheep and goat are found in most Iron Age sites, farms, villages, graves and shrines. It is difficult to establish a good distinction between the bones of these two species, but sheep are more numerous than goat. This short paper deals with the use of these animals in domestic and ritual practices over a long period, from the Late Bronze Age to the beginning of Roman period. The fact that these animals are represented by bones encourages the study of meat consumption. Mutton is consumed in domestic contexts, but it is also offered during banquets in shrines, public areas in villages or other places, and plays a role duri…