Search results for "semiotic"
showing 10 items of 749 documents
Saying the Saffu and Beating the Law: The Changing Role of Sacred Sites in the Oromo Politico-Juridical System
2013
This chapter presents a semiotic analysis of the role of sacred sites and other physical features and objects in key political/religious rituals of the Oromo people living in the Horn of Africa. Theoretically, it builds on Jacques Derrida’s deconstruction of the concept of ‘archive’ as an intersection of the topological and the nomological of the place and the law. For Derrida, the place of the archive is not a locatable place, but a topos, the marking of a discourse. In contrast to the European tradition based primarily on archives inscribed in writing and summarised in a codified law, for the traditional Oromo society, laws were part of the oral tradition – a mixture of religion, law and …
Lingvistiski-pragmatiskā nozīme reklāmas stratēģijās
2018
Pašreizējā bakalaura darba mērķis ir raksturot, kā un kādas reklāmas stratēģijas tiek piemērotas reklāmām "Starbucks" un "Costa Coffee", kā arī aprakstīt pragmatiskos un semantiskos elementus, kas ietverti katrā gadījumā, un tā pārstāvētajā stratēģijā. Bakalaura darba galvenais mērķis ir apspriest reklāmu pamatjēdzienu, jo uzņēmumi mēdz uzrādīt informāciju, ko var saprast vairākos veidos. Reklāma ir mārketinga stratēģija, kurai piemīt spēja parādīt vairākas nozīmes, lietojot vārdu krājumu, vizuālos materiālus un stratēģijas, kas palīdz uzrunāt konkrētu sabiedrības daļu. Datu analīzes metode ir gadījumu izpēte, analīzei tika izvēlēti divi lieli un populāri uzņēmumi ("Starbucks", "Costa Coffe…
Methodology and Methods for Analysing Websites
2017
This chapter describes the methodology, methods, and analytical schemes developed for and applied to the case study of the contrade of Siena. It presents no general research design, but, rather, demonstrates a possible method for designing one. The author suggests that “virtual ethnography” and “Netnography ” provide convincing methodological foundations for the establishment of research designs that can be combined with a phenomenological theoretical perspective. However, these approaches do not offer a satisfying methodology to analysing the content of the web pages, and therefore a possible content analysis, based on ideas from the semiotics of pragmatism, as developed by Peirce and his …
The Precarization Effect
2015
What’s in the name ‘precarization’? Such a question can always be asked when we are dealing with a highly contestable concept (Gallie, 1956) or a family of concepts — as is definitely the case here, where it is also customary to speak about ‘precariousness’, ‘precarity’, and even ‘precariat’. This is a family of concepts or terms that has been defined in so many different and often incompatible ways that the answer to the question seems to greatly depend on the perspective or approach adopted. This is not as big a problem in the case of ‘precariousness’, which can be used to describe a variety of situations and events quite generally; but it makes all the difference when one refers to ‘prec…
Animals In Law: Introduction
2018
This essay opens the Special Issue of the International Journal for the Semiotics of Law dedicated to Animality, entitled “Animals in Law”. It focuses on revealing the principal issues faced in the volume, by positioning the contributors’ works into the general theoretical perspectives which shape the social discourse over animals.
Translingual Practices in Global Business : A Longitudinal Study of a Professional Communicative Repertoire
2018
This chapter draws on a longitudinal ethnographic study of a Finnish engineer’s communicative repertoire that develops in the process of professional migration. The participant first works as a factory intern in Germany, then as a project engineer and project manager in Finland, and latterly as an operations manager in China. Here, repertoire is viewed through dynamic and flexible translingual practices, in which people follow, appropriate and invent norms, combine and shuttle between languages, ways of speaking, semiotic resources and modalities in the transnational work space in order to meet, interact, make meaning and build relationships and, ultimately, do their jobs. The data selected…
Aesthetics of Nutrition, Ethics of Animality: the Packaging of Vegan and Vegetarian Products in the Italian Organised Distribution Market
2018
The topic of this paper concerns the packaging of vegan and vegetarian products in the Italian organised distribution market. Large-scale organised distribution and vegetarianism's choice of packaging is related to current dietary trends which, as is often the case with eating choices and habits, intertwine as they massively spread. Which are the visual and verbal strategies that are adopted to give meaning, in the Italian culinary landscape, to vegan and vegetarian foods sold through large-scale distribution? The aim is to outline, through the methodology of Semiotics, the sensorial mechanisms and cultural grids that shape this food universe, and the way it interacts with other categories …
Signalling Three-Way Intersections: Is Redundancy Better Than Only Mandatory or Prohibitory Signs?
2021
This work was supported by the Spanish Government, Ministry of Economy and Competitiveness (PGC2018-095868-B-I00).
Prefazione a La fiaba russa
2020
Vladimir Jakovlevič Propp was born in St Petersburg on 17 April 1895 and died in Leningrad on 22 August 1970. As if to say that, although he always stayed in the same city, history passed him passed in front of him, and those places took on a different meaning in the course of (his) time an entirely different sense and flavour. Of course, for a folklorist like him, used to reflecting on the distance of centuries, if not not millennia, those seventy-five years of the 20th century must have been trifles. The fact remains, however, that the heavy epochal changes he witnessed - the Russian revolution and the long Soviet political and cultural regime that followed - have weighed heavily on his w…
Doing Science: Peer reviewing
2014
External peer review is a hallmark of science. “Published in a peer-reviewed journal” is a sign of quality, meaning that the work has been scrutinised by knowledgeable and independent peers. Moreover, peer review also serves the purpose of improving the work after the authors have done their best and, thus, being a reviewer carries a responsibility. However, it comes with little reward; reviewing is usually done without financial compensation and often outside of work hours. But reviewing is rewarding in itself! Besides being pro bono , it exposes you, as a reviewer, to novel findings and adds a new perspective to your own research and scientific writing. And you can add “Peer reviewer for …