Search results for "semiotic"
showing 10 items of 749 documents
Apple, Ibm e Microsoft in una guerra di segni
2009
L'obiettivo dell'articolo è esplorare come l'immagine contribuisce alla costruzione della brand identity di specifiche organizzazioni e come l'immagine può essere "risifignicata" dall'azione dei concorrenti in un mercato determinato. In particolare, l'articolo si studia la competizione tra tre brand, Ibm, Apple e Microsoft nel mercato dell'information tecnology. Il mio lavoro vuole essere una continuazione del saggio "la via del logo" pubblicato in "Identità visive" di Jean Marie Floch sulla competizione visiva tra Apple e Ibm. Gli strumenti utilizzati sono quelli della sociosemiotica, in particolare dell'analisi plastica e figurativa, lungo più di vent'anni di competizione a partire dal 19…
Corpi sociali. Processi comunicativi e semiotica del testo
2001
La cultura del caffè – uno sguardo sociosemiotico alla bottega del caffè
2004
Sociosemiotica: teorie, esplorazioni, prospettive
2022
What is sociosemiotics? As it will be attempted to show in this paper it is at least in its Italian version, a specific way that semiotics has of conceiving social reality. We will clarify in these pages the theoretical assumptions of contemporary semiotics that have made possible the edification of sociosemiotics as a current specific to the theory of signification. And the main contributions produced in this field roughly in the last twenty years, starting with the publication of a key text for the the development of sociosemiotics, Gianfranco Marrone's "Corpi Sociali" (2001), to which a specific in-depth discussion will be dedicated.
Ripensare gli oggetti, riprogettare la società
2021
The essay introduces a series of classical essays by Bruno Latour on design and techniques, showing the relationships between Actor Network Theory and semiotics. In particular, the theoretical convergences and problematic nodes on the methodological level concerning the application of certain semiotic notions, such as that of actant and that of enunciation, within Bruno Latour's anthropology are discussed.
Ideologie e culture della vendita: luci e spazi al supermercato
2022
This paper investigates the role of lighting in the quintessential commercial place: the supermarket. The aim of the article is to understand how lights contribute to construct the sense of a place and to define the supermarket as a text. Supermarket's system of illumination reveals the construcion of a framed text the connect fresh products with canned product. From a structuralistic pont of view, both industrial and organic supermarkets will be considered as the different treatment of lighting gives rise ti twi opposing ideologies of sale and consumption.
Way better than the original!! Music video covers and language revitalisation : A sociosemiotic view
2016
The development of the social media has opened up new spaces and genres for minoritised languages. As argued in previous research, access to new media spaces can contribute to the revitalisation of minoritised languages by generating new functions and values for them. Combining sociolinguistic and sociosemiotic approaches and bringing together data from four minority language contexts, Irish, Welsh, Sámi, and Corsican, this study addresses the potential of music video covers on YouTube to contribute to language revitalisation. The investigation suggests that music video covers in minority languages can have significance in language revitalisation in both language ideological and practical t…
Semiotica dello spazio, semiotica della città
2022
The paper will provide an overview of the semiotics of space as it has been investigated in Italy in the last twenty years. After identifying the semiotic relevance in the study of space, the distinction between objectivating and subjectivating conceptions is recalled, stressing how these two kinds of spatiality are such only by virtue of effects of meaning constructed by and in texts. We then examine two macro lines of research on which semiotics has focused: those on spatiality described and constructed in various types of narrative (space in the text) and those on experienced spatiality (space as text). The second part of the contribution is dedicated to a spatial text that, due to its c…