Search results for "social media."
showing 10 items of 718 documents
Understanding Fast Diffusion of Information in the Social Media Environment. A Comparison of Two Cases.
2014
The purpose of this paper is to gain understanding of what factors cause rapid issue spread in social media, to help predict issue growth. The frequency graphics of two issues, Arctic Sunrise and U.S. capitol shooting, were compared to investigate rapidity of spread on Twitter. Next, a qualitative model was applied to explain the differences found. Furthermore, a first attempt was made to investigate issue transfer between social media and news media. The findings showed that news items and tweets were interrelated, with hardly any time-lag in between, although the tweets continued longer and included more emotion. The approach seems promising but needs further testing. When in practice mon…
Clarifying Skills and Competencies in Organisational Decision Making – Perceptions of Finnish Communication Professionals
2017
This paper seeks to better understand the skills and competencies that Public Relations (PR) professionals use in contributing to organisational decision-making processes. The data were collected by interviewing Finnish professionals using thematic semi-structured interviews. Overall, the results highlight a deep understanding of organisation management and decision-making processes. The most important competencies were business understanding and target group oriented thinking. The findings indicate that important skills are related to writing and social media. ‘Regarding personal attributes, interaction and tolerance to criticism were acknowledged as most crucial. The conclusions suggest t…
Social Media Usage for Computing Education : The Effect of The Strength and Group Communication on Perceived Learning Outcome
2020
Social media has become an important platform where users share, comment, discuss, communicate, interact, and play games. Aside from using social media for personal, social, and business purposes, the use of social media has gained attention, particularly for collaborative learning in the educational sector. This paper examines the role of social media in computing education based on the use of WhatsApp social media group. Additionally, the study explores how social media usage by students influences their perceived learning outcomes. Given these aims, the study formulated four research hypotheses and tested using Partial Least Square Structural Equation Modelling. With the participants of …
How critical thinking should be at the heart of digital interactions?
2018
In this paper, we explore how to teach critical thinking in the digital age, in order to promote the autonomy of practitioners. An interaction theory is proposed to identify the constraints that structure digital creativity. This model helps to design a critical pedagogy, linking without opposing a procedural approach to a reflective approach. The article presents an implementation of this model in a writing course on a social network. The study of students' activity logs shows the presence of forms of objectivity and reflexivity, reflecting the development of critical thinking. This approach offers a way to develop critical thinking not from the outside, in an argumentation or media analys…
Development and Preliminary Validation of Social Media as an Educational and Professional Tool Student Perceptions Scale (SMEPT-SPS)
2021
Although social media has an increasing presence both in university and sports settings, in the sports-management education context, no instruments (without being focused on one particular social-media platform, e.g., Facebook and Twitter) have been developed and validated that globally allow the academy to explore the perceptions of sports-management students concerning the educational and professional learning potential that these tools offer. Therefore, this research’s main objective is to develop and perform a preliminary validation of the social media as an educational and professional tool student perceptions scale (SMEPT-SPS). This study sample was composed of 90 Spanish undergraduat…
Using neurophysiological tools to investigate marketing communication elements in digital and extended reality contexts
2023
No hace muchos años, las comunicaciones de marketing, particularmente la publicidad, estaban restringidas a unos pocos medios. Estos medios restringieron las comunicaciones de marketing a espacios y tiempos predefinidos. Ahora, los medios digitales, incluida la realidad extendida, eliminaron esas barreras de espacio y tiempo, permitiendo a las marcas interactuar con los consumidores prácticamente desde cualquier lugar y en cualquier momento. El medio digital también transformó el papel de los consumidores en la comunicación de marketing: de meros espectadores pasivos a dadores activos de opinión y aportaciones. La comprensión de los efectos de estos cambios en las percepciones de los consum…
Is It Possible to Educate, Intervene or “Cure” Autism Spectrum Disorder? A Content Analysis of YouTube Videos
2021
YouTube es uno de los sitios web más conocidos y de mayor acceso en todo el mundo, por lo que tiene un gran potencial pedagógico. No obstante, la calidad y la veracidad de algunos videos de YouTube son cuestionables. Las dudas sobre la confiabilidad del contenido fáctico es un factor controvertido que debe tenerse en cuenta, especialmente cuando se abordan cuestiones de salud pública. Por ello, el principal objetivo de este trabajo es analizar el contenido de los vídeos en español más vistos en YouTube relacionados con el trastorno del espectro autista (TEA). Para la realización de esta investigación se utilizaron los términos "autismo Y educación", "autismo Y intervención" y "autismo Y cur…
Vaccine Hesitancy on Social Media: Sentiment Analysis from June 2011 to April 2019
2021
Vaccine hesitancy was one of the ten major threats to global health in 2019, according to the World Health Organisation. Nowadays, social media has an important role in the spread of information, misinformation, and disinformation about vaccines. Monitoring vaccine-related conversations on social media could help us to identify the factors that contribute to vaccine confidence in each historical period and geographical area. We used a hybrid approach to perform an opinion-mining analysis on 1,499,227 vaccine-related tweets published on Twitter from 1st June 2011 to 30th April 2019. Our algorithm classified 69.36% of the tweets as neutral, 21.78% as positive, and 8.86% as negative. The perce…
Digital content marketing in B2B contexts: The drivers of engagement and electronic word of mouth communication at international trade shows
2023
El potencial que representan las redes sociales como una herramienta de marketing es indiscutible, permiten compartir información, construir redes, e influir en consumidores y marcas. Aún más, las redes sociales contribuyen al engagement empresa a empresa (B2B por sus siglas en inglés), ofreciendo un entorno perfecto para su desarrollo. En este sentido, la literatura en marketing ha reconocido la utilidad de las redes sociales en la promoción de ferias comerciales internacionales (ITS por sus siglas en inglés) empresa a empresa. Adicionalmente, en tiempos de crisis como lo es el COVID-19, la comunicación es uno de los principales desafíos en la gestión de emergencias, y las redes sociales s…
Customer Engagement Enhancement on Instagram : Strategies for Small and Medium Enterprises
2022
This study aims to examine the effects of visual aesthetics (i.e., classical and expressive) and lengths of textual information (LTI) on customer engagement (i.e., likes and comments) in the contexts of Instagram and small and medium enterprises (SMEs). Data were collected through the content analysis on Instagram, consisting of 1,147 posts, 758,462 likes, and 24,059 comments from 10 fashion SMEs in Indonesia. The results demonstrate that longer LTI can improve likes and comments. In relation to visual aesthetics, while independently it has no effect on likes and comments, it negatively affects likes when combined with medium and long LTI. Theoretically, this study extends content marketing…