Search results for "social media."
showing 10 items of 718 documents
Sosiale media gir nye moglegheiter for karriererettleiarar
2018
Wykorzystanie portalu Twitter jako narzędzia w zarządzaniu problemowym (issue management) w obszarze polityki
2017
There is no denying that one of the foundations of contemporary politics, and perhaps the most important, is the image. The image of politician and the party, the image which is so carefully looked after by numerous specialists. Elaborately prepared design, which is delicately managed to create the right impression. At the same time this construction is exposed to dozens of hazards that can cause all sorts of crisis situations. So far, in the practice of public relations there is a belief that a crisis in any organization (entity) is inevitable, like death and taxes. The department of public relations is also responsible for crisis management during the course of events of the crisis situat…
Sosiaalinen media yrityksen asiakkuudenhallinnassa
2017
Tässä tutkielmassa kerättiin aineistoa kirjallisuuskatsauksena vastauksena kysymykseen: ”Miten yritykset voivat hyödyntää sosiaalista mediaa asiakkuudenhallinnassaan?”. Tutkielman on tarkoitus hyödyttää yrityksiä tarjoamalla tietoa sosiaalisen median käyttömahdollisuuksista. Aineiston keruun jälkeen tulokset on esitetty tutkielman pääluvussa ja koottu ristiintaulukkoon. Ristiintaulukossa on kaksi näkökulmaa: sosiaalisen median hunajakennoteoria ja Zablah, Bellenger ja Johnston:in asiakkuudenhallinnan viisiosainen teoria. Sosiaalisessa mediassa yritys pystyy tutustumaan henkilökohtaisesti asiakkaaseen ja tämän tarpeisiin, muokkaamaan identiteettiään ja brändiään, hallitsemaan itseään koskeva…
Importance of Strategic Social Media Marketing
2017
Technological innovation has grown at an unprecedented rate over the past couple of decades, creating multiple opportunities for marketing in online settings. The proliferation of social media helps customers become more empowered and engaged in their brand interactions, while also providing them with new tools in their search, evaluation, choice and purchases of marketing offerings. Consequently, these developments are influencing marketing practices, both strategically, and tactically. Nowadays, social media has developed in an essential part of marketing strategy for its ability to generate co-created value, to interactively connect brands to consumers, to monitor brand-related discussio…
More Relevant Today Than Ever: Past, Present and Future of Media Performance Research
2020
Media performance is constitutive for functioning democracies. But what is the situation regarding media performance in the age of digitalisation? And how can media performance continue to be assured under the current difficult economic conditions for the news industry? In this essay, we give a short overview of how media performance research has developed from the introduction of private broadcasting to the spread of the Internet and social media. In the course of this development, the initial focus of media performance research on media content has broadened to include media quality from the user perspective. We show how the contributions to this thematic issue relate with existing lines …
Soziale Medien als fünfte Gewalt: Strategische Organisation deutscher und finnischer Gegenredekampagnen auf Facebook
2023
Social media, as the fifth estate, increasingly influence public discourses and play a major role in shaping public opinion. Undoubtedly, they have the potential to promote participation and democracy. On the other side, they also constitute a risk for democratic societies, as the spread of hate speech and fake news has shown. As a response, forms of counterspeech organised by civil society have emerged in social media to counter the normalisation of hate speech and democracy-threatening discourses. In order to influence discourse in social media in terms of the fifth estate, counterspeech campaigns must be visible also quantitatively. In this ethnographic contrastive study, I analysed…
Social Media as an Opinion Formulator: A Study on Implications and Recent Developments
2019
Social media has a great influence on how information reaches us and how we form an opinion based on it. For many users, social media increases the variety of information and ensure its accessibility across different platforms. However, recent years have seen an exponential increase in the power of social media. Most often, the forwarding and sharing of journalistic articles serve the recommendation from the user's point of view, but recently, these platforms have been developed into an echo chamber to transport additional information or even a critical attitude. In addition, the uncontrolled influx of social media in different parts of the world favors phenomena such as fake news and socia…
Negative social media-related experiences and lower general self-efficacy are associated with depressive symptoms in adolescents
2023
This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. Social media are an integral part of adolescents’ daily lives, and reviews have suggested an overall small association between more social media use and mental health problems. However, researchers have commonly investigated social media use in a tim…
Il cortocircuito dell’odio in rete: il ruolo delle emozioni, le contromisure per una “svolta culturale"
2022
The article focuses the radical transformations associated with the affirmation of digital technologies in journalism. The pervasiveness of social media in the search for news in the daily on-life experience and the significance of data in newsmaking practices have opened up new possibilities for accessing and disseminating news, also giving space to a problematic mix of factual and totally (or partially) false or incorrect content, created with different levels of intentionality (disinformation, misinformation, malinformation). Although the use of fake news is not new, the contemporary success of disinformation strategies present peculiar and unprecedented characteristics that pose signifi…
Social media as the pulse of national security threats : A framework for studying how social media influences young people's safety and security situ…
2019
Social media is becoming more and more of a security threat. Dissatisfaction with the content and quality of the information flow is increasing not only at the nation-state level, but also at the level of people's everyday lives. Social media is one of the key channels for distributing disinformation and it has become a key instrument for influencing political activity in particular. It is difficult to single out individual contributors or culprits when it comes to the dissemination of disinformation due to the rhizomatic nature of the internet and the Western approach to using social media. The same principles such as ease of access to the network, democracy, freedom of speech, and knowled…