Search results for "social media."
showing 10 items of 718 documents
Talent Goes Social: Online Corporate Networking and Business Performance
2020
This study examines the effect of online social talent on business performance. The paper uses data from a selected sample of 296 companies from the S&
Exploring Post-COVID-19 Branding Strategies of African Destinations
2023
AbstractThe lifting of COVID-19 restrictions has led to the opening of many tourism destinations, with many destination marketing organizations (DMOs) adopting different strategies to attract tourists. This study explores the post-COVID-19 branding strategies of four award-winning African destinations (South Africa, Kenya, Morocco, and Mauritius) and how they utilize social media to communicate their destination brand identities. We curated the tweets of the National Tourism Boards of the examined destinations from their official Twitter accounts and analyzed them using Atlas.ti. We found that each of the destinations uniquely identifies and communicates its destination’s competitive advant…
Newspapers and Cross-Level Communications on Social Media : A comparative study of Japan, Korea, and Finland
2017
In order to examine how the same types of social media are perceived and utilized in different national contexts for journalism and news media, we studied mainstream newspapers in three countries where both newspapers and social media are viable: Japan, Korea, and Finland. Our in-depth interviews with journalists indicate both similarities and differences in the three countries. The most outstanding similarity is that newspapers have not fully incorporated cross-level communications available on social media platforms. Factors related to organizational structures, goals, policies, and procedures served as filters for the incorporation of social media into the news production and distributio…
Participatory possibilities and multisensory teaching on YouTube
2014
Opettajien kognitiota ja ääntämisen opettamista koskeva tutkimus on ollut vähäistä. Myös uusien opettamiseen soveltuvien tekniikoiden ja verkko-opetusalustojen tutkimusta tarvitaan lisää, jotta voidaan todentaa niiden hyödyllisyys opetuksessa, minkä myötä käyttö voi lisääntyä. Edellä mainitut alat yhdistyivät tässä tutkimuksessa, jonka tarkoituksena oli selvittää huomioivatko englannin kielen opettajat YouTube-videopalveluun lataamissaan ääntämisvideoissa yksilölliset oppimistyylit, käyttävätkö he opetuksessaan moniaistillisia metodeja ja millaisia metodeja he hyödyntävät. Tutkimus tarkasteli onnistuivatko opettajat luomaan aktiivisen oppimisyhteisön YouTubeen ja toimimaan siinä itse aktiiv…
Choosing the Right Medium for Municipal eParticipation Based on Stakeholder Expectations
2012
Published version of a chapter in the book: Electronic Participation. Also available from the publisher at: http://dx.doi.org/10.1007/978-3-642-33250-0_3 This paper examines the expectations and communication needs of relevant stakeholder groups for municipal eParticipation in a small Norwegian municipality. We identified relevant stakeholder groups with the municipality, and asked them about their communication preferences through a combined Delphi study and survey approach. The findings show that information about local issues, information about issues relevant for the individual stakeholder, and dialogue on business’ needs and employment are the three most important communication needs. …
Social media and consumer power : Opportunities and challenges for digital marketing activities
2021
Social Media (SM) have not only become an important part of daily life for individuals, governments and organisations but have also transformed the way people work, learn, consume and socially interact. There are many SM uses, posting frequencies and content preferences. User participation also varies from passive to more active behaviours, depending on the motivation for engagement in online conversations. From a marketing perspective, SM have redefined the traditional company - consumer relationship by progressively shifting power from marketing managers to consumers. Organisations are increasingly interested in understanding how SM can benefit (or harm) consumer-brand relationships, incr…
Social Media, Hate Speech and Genocide: An Assessment under International Criminal Law
Social Determinants of Success: Social Media, Corporate Governance and Revenue
2019
This study examined how social media (Twitter and LinkedIn) relates to the operating revenue by investigating the effect of the use of social media by the board of directors. To tackle this question, we analyzed the mediating and moderating relationship of social media on the effect of board size in operating revenue (turnover). We studied the implications of the use of social media by the board members by using structural equation modeling (SEM). The data consisted of a random sample of 100 companies listed on the NASDAQ. The study makes two main contributions. First, it shows interesting differences in the use of social media for the operating revenue. Our results suggest that while Twitt…
Audit Institutions in the European Union: Public Service Promotion, Environmental Engagement and COVID Crisis Communication through Social Media
2020
This article analyses Social Media (SM) use as a promotion tool for public institutions in the public audit sector. The authors propose a quantitative model to assess online engagement of 94 European audit institutions (national and regional) with their stakeholders, based on SM and web activity metrics of these institutions, with a focus on pressing matters such as environment, sustainability and the current COVID pandemic. The proposed model may be applied to assess organisations from any public or private sector. The research finds that SM presence helps audit institutions to promote their services more effectively by directing their stakeholders to extensive content on the audit institu…
Decomposing issue patterns in crisis communication: the case of the lost airliner
2018
This research explores the relation between a crisis and public discussion on related issues. In organisational crisis communication, a singleissue strategy is often proposed. Such a strategy, however, may not be adequate in more complex crises where the crisis lifecycle is likely to encompass shorter lifecycles of issues that generate media attention. Decomposing the online crisis debate into a pattern of issues supports understanding of public perceptions, and hence of crisis response and communication. This is investigated through an analysis of Facebook posts prompted by the loss of Malaysia Airlines flight MH370 in 2014. The analysis shows that during the life of the crisis a variety o…