Search results for "social networks"
showing 10 items of 164 documents
LAS REDES SOCIALES VIRTUALES Y LAS MARCAS: INFLUENCIA DEL INTERCAMBIO DE EXPERIENCIAS eC2C SOBRE LA ACTITUD DE LOS USUARIOS HACIA LA MARCA
2013
RESUMENFrente a la irrupción de los nuevos medios de comunicación digital, las marcas se enfrentan al desafio de encontrar nuevos formatos, tonos y contenidos que capturen la atención de los usuarios que navegan por las redes sociales. Este artículo indaga la eficacia publicitaria de las campañas en redes sociales virtuales (actitud hacia el anuncio, actitud hacia la marca e intención de compra) utilizando el Modelo de Mediación Dual y el MOA (motivación, oportunidad, habilidad). Los resultados constatan la influencia que el intercambio de experiencias eC2C (experiencias online entre consumidores) tiene en la actitud hacia la marca y de ésta en la intención de compra y en el eWOM (boca a oí…
La internacionalização das universidades valencianas através do Twitter
2019
Internationalization policies are becoming very important in the institutional communication strategies of Spanish universities. Social networks are presented as the best channel to build the brands of universities in search of students and researchers to increase their international projection. This research analyzes how the five public universities of the Valencian Community take advantage of corporate communication through Twitter to increase their internationalization policies. The study shows that actions related to knowledge transfer and innovation dominate the institutional communication of the examined universities on Twitter. La internacionalización está cobrando gran importancia e…
e-voicing an opinion on a brand
2011
The development of social networks has tremendously expanding the potential for consumers to express opinions and ratings regarding brands. This research explores this phenomenon from the consumer point of view and suggests potential research themes for further investigation.
Coauthorship and institutional collaborations on cost-effectiveness analyses: a systematic network analysis
2012
BackgroundCost-Effectiveness Analysis (CEA) has been promoted as an important research methodology for determining the efficiency of healthcare technology and guiding medical decision-making. Our aim was to characterize the collaborative patterns of CEA conducted over the past two decades in Spain.Methods and findingsA systematic analysis was carried out with the information obtained through an updated comprehensive literature review and from reports of health technology assessment agencies. We identified CEAs with outcomes expressed as a time-based summary measure of population health (e.g. quality-adjusted life-years or disability-adjusted life-years), conducted in Spain and published bet…
Using Social Networks to Enhance Customer Relationship Management
2013
International audience; In recent years, the Web has evolved into an exchange platform. Customer Relationship Management (CRM) must follow this evolution and connect CRM tools to social networks in order to place companies in the center of all the exchanges. We propose, in this article, a community detection approach that identi fies clusters of customers of a company using their explicit and implicit behaviour. Our contribution is the definition of a composite pro le that integrates various informations gathered from di erent applications, such as the information system of the company, the existing CRM, or Twitter. We de ne a similarity measure, between a user and a tag, that takes into ac…
Recruitment through migrant social networks from Latvia to the United Kingdom: Motivations, processes and developments
2015
A burgeoning body of literature exists in relation to the role of social networks in connecting migrant workers with employment opportunities, particularly in lower wage jobs. This evidence points to social networks being an attractive recruitment channel from the perspective of both migrants seeking employment and employers seeking employees. This analysis presents a wide breadth of original material, which examines recruitment through social networks from the perspective of both migrants and employers. This includes data drawn from an extensive mixed methods approach involving a novel online survey of Latvian migrants in the UK and face-to-face interviews with British low-wage employers. …
Facebookland: o mundo bizarro-linguístico
2019
Abstract This article investigates the dynamics of contemporary Romanian, focusing on various linguistic structures typically used on social network sites, through which the specific content and interaction strategies are being deployed in virtual communities. The article is part of a larger project devoted to the study of linguistic impoverishment (affecting both the vocabulary and the grammatical structure of the language), social networks being only one of the areas where these “uglified” linguistic structures come from: the mass-media (both print and broadcast), advertising (outdoor, indoor, television commercials), Internet forums, corporate jargon, etc. The structures under scrutiny a…
La mesura de l'ús de les llengües en els mitjans telemàtics
2020
La consolidació de l'entorn digital i totes les seues modalitats de comunicació ha ampliat les possibilitats d'interacció i, per tant, els àmbits d'ús de les llengües. Com a adaptació a aquesta nova realitat, en aquesta aproximació metodològica plantegem la combinació de diferents tècniques no reactives: explotació de fonts secundàries, observació sistemàtica, i mystery shopping. Les fonts d'observació directa ens permeten mesurar de manera efectiva l'ús de les llengües en la comunicació telemàtica. Els autors ho han aplicat específicament en l'administració local i en empreses de serveis. En l'àmbit administratiu, a més, això ens ha servit per a desenvolupar un índex global de presència de…
A Comparative Facebook Content Analysis between Romanian and Western European Airline Carriers
2014
This research aims to investigate the different social media strategies adopted by the airline companies from two European regions. In the attempt to land more customers on their social media runway, drive more sales from social media content, increase customer satisfaction through a high response rate or increase their brand awareness, the airlines combine creativity and high-quality ideas to better promote their products and services to customers all around the globe. The paper analyses the content (number of fans, posts, number of likes, the dynamics of comments, response rate) on the Facebook pages of Tarom, Blue Air, Wizz Air, Lufthansa, Austrian Airlines, KLM International and Air Eur…
Simulated poaching affects global connectivity and efficiency in social networks of African savanna elephants-An exemplar of how human disturbance im…
2022
Selective harvest, such as poaching, impacts group-living animals directly through mortality of individuals with desirable traits, and indirectly by altering the structure of their social networks. Understanding the relationship between disturbance-induced, structural network changes and group performance in wild animals remains an outstanding problem. To address this problem, we evaluated the immediate effect of disturbance on group sociality in African savanna elephants—an example, group-living species threatened by poaching. Drawing on static association data from ten free-ranging groups, we constructed one empirically based, population-wide network and 100 virtual networks; performed a …