Search results for "thing"
showing 10 items of 908 documents
The role of the brand in driving online loyalty for multichannel retailers
2015
Multichannel retailers offer shoppers the possibility to cross channels to complete their shopping process. Multichannel retailers, unlike pure online sellers, offer shoppers multiple contact points to experience the brand. Also, multichannel retailers can leverage the trust and attachment to their brands that has been built with their offline presence to drive customers to buy online. Our paper explores the role of the customer relationship with the brand, with variables such as brand trust, brand attachment and length of brand relationship, as drivers of loyal behaviours towards the online channel. We compare the impact of these variables with those of the technology acceptance model. Mul…
Consumer receptiveness to international retail expansion: a cross-cultural study of perceptions of social and economic influence of foreign retailers
2015
Guided by the work of Samiee (1993. Journal of Business Research, 27 (2): 103–129), Sakarya, Eckman, and Hyllegard (2007. International Marketing Review, 24 (2): 208–238), and Alexander et al. (2010. International Journal of Retail & Distribution Management, 38 (3): 160–172), a cross-cultural analysis was undertaken to examine consumer receptiveness to domestic market entry by foreign apparel specialty retailers. More specifically, this study explored differences in consumers' perceptions of the influence of foreign apparel specialty retailers on social, cultural, and economic development across three countries: Spain, Turkey, and the USA. Consumer receptiveness was measured as beliefs abou…
Turning Kurt Lewin on his head: Nothing is so theoretical as a good practice
2016
Abstract Kurt Lewin is acknowledged as the “father of social change theories” because his work has affected many models. Inspired by Lewin's massive contribution to science, this special issue of Journal of Business Research (JBR) collects papers regarding “Turning Kurt Lewin on his head: Nothing is so theoretical as a good practice.” These papers are presented in the 6th Conference of the Global Innovation and Knowledge Academy (GIKA 2016), in Valencia, Spain, from March 20 to March 23. After double blind reviews, only 75 papers are recommended to this special issue.
Improving demand forecasting accuracy using nonlinear programming software
2006
We address the problem of forecasting real time series with a proportion of zero values and a great variability among the nonzero values. In order to calculate forecasts for a time series, the model coefficients must be estimated. The appropriate choice of values for the smoothing parameters in exponential smoothing methods relies on the minimization of the fitting errors of historical data. We adapt the generalized Holt–Winters formulation so that it can consider the starting values of the local components of level, trend and seasonality as decision variables of the nonlinear programming problem associated with this forecasting procedure. A spreadsheet model is used to solve the problems o…
Determinants of website traffic: the case of European fashion apparel retailers
2014
The globalization process together with the extraordinary growth in the use of Internet offer firms new growth opportunities. Retail firms are using a multichannel approach, involving the Internet, in their internationalization strategies. Website traffic as measured by unique users and online awareness is among the measures for assessing the success of the online channel. There is little evidence, however, linking website traffic and the characteristics of the retail multichannel internationalization process. In order to fill this gap, this paper analyses the factors explaining the retailer's international website traffic. Website traffic data for a sample of European fashion apparel retai…
Online information quality as determinant of perceived risk reduction in e-commerce: an application to apparel virtual stores
2011
The main purpose of this paper is to analyse the role of information quality as a mechanism for reducing virtual shopping perceived risk and inducing greater online purchase intent. In this way, a theoretical model is presented which explains the inverse relation of information quality (referred to product and transaction-associated services) and perceived risk, and the influence of these variables on online shopping intention. 350 young consumers navigated the web page of a fictional clothes brand, and were asked to select a product and complete the purchasing process. Data analysis shows that perceived risk related to the virtual store is a significant, negative antecedent of online purch…
Money for nothing: The impact of compensation on customers’ bad-mouthing in service recovery encounters.
2022
As one of the retailer’s most potent recovery tactics to offset disgruntled customers, firms invest heavily in compensation to increase customer satisfaction and improve loyalty. However, the effectiveness of this tactic remains unclear. This study examines whether firm-offered compensation affects customers’ emotional responses and bad-mouthing behavior (i.e., telling others about a particular problem). Importantly, the study investigates whether the level of collaboration during the recovery encounter moderates the link between compensation and customers’ emotional responses, and whether collaborative efforts influence the effectiveness of compensation. The findings indicate that collabor…
Website design and e-consumer: effects and responses
2007
This research is focused on the study of the effects of different web layouts ? related to navigational structure and presentation of products ? on internal and behavioural consumer responses within an online shopping situation. Moreover, in our model we have introduced two types of variables ? involvement and atmospheric responsiveness ? which mediate the relationships between the constructs analysed. A website and a tracking behaviour methodology for a fictitious apparel retailer have been developed in order to carry out a 2?2 between-subjects experimental study. Our results show that if web marketers design stores without restrictive navigation cues (offering, in consequence, freedom of …
The influence of geographical concentration and structural characteristics on the survival chance of textile firms
2013
[EN] Purpose The purpose of this paper is to evaluate the contribution of location (geographical concentration) and firm structure (age and subsector) to the risk of business failure. Design/methodology/approach The Markov s regression analysis was made for a sample of over 11,700 Spanish textile-clothing firms. Findings The results obtained from the analysis suggest that the risk of business failure is increased by some risk factors relative to the structural characteristics of the firms (younger firms and specialization in low-tech activities), and under determined locational circumstances. Research limitations/implications Our conclusions have been obtained starting from a sample of manu…
Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping
2015
Different motivations explain channel choice for search, purchase and post-sales.Channel choice is affected by the product category: search/purchase goods.Product involvement is the most relevant variable explaining multichannel behavior.Cross-channel synergies as consumers use both channels at each shopping stage.Meaningful segments based on the choice of channel are identified and characterized. Consumers today are using various channels to complete their purchase process. As shoppers pursue different goals at each stage of the process, channel choice may be explained by different drivers for search, purchase and post-sales activities. Our research framework is based on an extension of th…