Search results for "tourist"
showing 10 items of 195 documents
Tourism marketing and local celebrations: A case study in Valencia’s Fallas
2020
El artículo pretende mostrar la necesidad de emplear estrategias de marketing turístico en la oferta de la Fiesta de las Fallas que tienen lugar en Valencia (España), declaradas Patrimonio Cultural Inmaterial de la Humanidad en 2016. Se desarrolla la teoría acerca de esta herramienta, argumentando las características y capacidades del evento y fundamentando su importancia como pieza clave en el desarrollo del turismo cultural valenciano. Los datos recogidos y las entrevistas abiertas realizadas manifiestan que la Fiesta de las Fallas debe considerarse un producto turístico y emplear estrategias que muestren la autenticidad y singularidad de Valencia como destino turístico. The article aims …
Identifying and understanding spa tourists’ wellness attitudes
2018
As an increasing number of people in affluent societies are trending toward more health-conscious lifestyles, tourism consumer behavior has changed considerably, especially in the spa and wellness ...
Towards sustainable servicescape : tourists’ perspectives of accommodation service attributes
2023
The study uses content analysis to identify the sustainable attributes in 678 accommodation reviews from Finnish and Russian tourists published on the Tripadvisor website and examines the sustainability perceptions of these tourist groups. The servicescape framework was applied to the structuring of the attributes indicating sustain-ability in accommodation services. The sustainable attributes highlighted in the reviews were more frequently in the physical rather than in the social servicescape factor. The tourists also reported environmental sustainability attributes more often than those related to social, cultural and economic sustainability. Overall, the sustainable attributes were perc…
Gestión del léxico turístico en páginas webs hoteleras de promoción: un ejemplo en alojamientos de la comunidad balear
2014
En este trabajo se muestran las nuevas posibilidades de gestión del léxico turístico a partir del análisis de páginas webs de promoción de alojamientos turísticos con la que se ha nutrido una base de datos. Se ilustrará la influencia decisiva del canal Internet en la promoción turística y las características con sello propio del nuevo discurso turístico generado en la web 2.0. Expertos en marketing y lingüistas se adaptan al cambio radical de paradigma y de género (cibergénero, macrogénero) con productos competitivos basados en la atribución continua de nuevos significados al léxico. Finalmente se presenta un modelo de trabajo con el corpus resultante de un grupo representativo de alojamien…
ISLANDS TOURISM SEASONALITY
2015
The islands of the European Union, generally associated with the sun and sea, attract the great majority of tourist flows in the summer months. This characteristic is shared by all the islands, be they in the Mediterranean or in the Baltic. However, through detailed analysis and the use of specific indicators, it was demonstrated that some islands are increasingly developing winter tourism in an effort to improve the annual occupancy rate of beds and mitigate seasonality curves. This study examines some islands that are located in different seas of the European Union, at different latitudes and hence in different climatic zones. These islands are: Cyprus (CY), Sicily (IT), Madeira (PT), and…
Segmentation of low-cost flights users at secondary airports
2010
Abstract Low-cost carrier services are important for many tourist destinations. However, there is little information about the characteristics of travellers using low-cost airlines, and their flight preferences. The typical segmentation of air travellers is business versus leisure travellers; and business versus tourist fares. We use segmentation analysis focusing on low-cost travellers’ valuations of various flight attributes and trip-related characteristics, most notably those related to destinations, based on a sample of foreign travellers who used Girona Airport, Spain.
Baltijas valstu un Somijas tūrisma galamērķa tēla elementi Krievijas auditorijā
2022
Tēlam ir ļoti liela nozīme ceļojuma galamērķa veiksmīgā attīstībā, jo pozitīvs tēls palielina galamērķa atpazīstamību un ietekmē tūristu vēlmi apmeklēt šo galamērķi. Šī pētījuma mērķis ir izpētīt galamērķa tēlu veidojošos elementus, ko Krievijas ceļotāji veido un izplata par Baltijas valstīm (Igauniju, Latviju un Lietuvu) un Somiju. Šajā darbā tēls, tostarp tēla elementi tiek pētīti, izmantojot krievu tūristu atsauksmju, kas publicētas ar ceļošanu saistītās tīmekļa vietnēs, satura analīzi. Darbā tiek atklāti nozīmīgākie galamērķa tēla atribūti, tādi kā, kultūras un dabas resursi, atmosfēra, infrastruktūra, gastronomiskais piedāvājums un nakts dzīve, tīrība, drošība, vietējo iedzīvotāju vies…
Tropes of Travel in Bernardine Evaristo’s Novels
2011
This paper is informed by an interpretative framework in which the theoretical paradigms of Cultural, Gender, (Post-)colonial and Tourism studies are interwoven. It is claimed that fostering a specific kind of literary and cultural tourism, centred on (post-)colonial authors’ works, might emerge as a political practice able to reshape the self-fashioning of Western European cultural heritage in non-essentialized terms. Consequently, this would also help promote cross-cultural exchanges. In this respect, Lara (1997), The Emperor’s Babe (2001) and Soul Tourists (2005), the first three novels by the London-born Anglo-Nigerian writer Bernardine Evaristo, appear to be extremely relevant literary…
Verso una dimensione narrativa delle mappe
2021
Tra il pensiero e la costruzione dell’architettura il disegno ha un ruolo baricentrico per connettere i diversi protagonisti di una realizzazione e per coinvolgere la collettività facendo percepire inedite prospettive. La scrittura si rivela utile per esplicitare ciò che nella grafica è sotteso e per stabilire un ordine nuovo nel ragionamento progettuale. I rapporti fra segni e significati si moltiplicano nei sistemi informativi recenti in cui si ha la sensazione di poter dire moltissimo (dati numerici e spaziali) ma a volte sfugge quella sintesi indispensabile per una interpretazione concreta, finalizzata alla costruzione di possibili esperienze fisiche. Per l’esplorazione dell’uso di dive…
Well-being and tourist experiences : a state of the art review of positive psychology studies
2017
Currently, well-being concerns individuals but also businesses and even countries. This article thus provides a synthesis of psychological researches on well-being and of those bringing closer well-being and tourism, this activity maintaining obvious links with well-being. The aim is to better understand their relationships and to offer, in particular to tourist operators, marketing recommendations suggested by the reviewed studies.