Search results for "trust"

Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing

2019

Purpose The purpose of this paper is to explore how digital content marketing (DCM) users can be engaged with business-to-business (B2B) brands and determine how such engagement leads to value-laden trusted brand relationships. Design/methodology/approach Through an online survey, data were collected from the email marketing list of a large B2B brand, and the hypothesised research model was analysed using covariance-based structural equation modelling. Findings This paper identifies a bundle of helpful brand actions – providing relevant topics and ideas; approaching content with a problem solving orientation; as well as investing in efforts to interpret, analyse and explain topics through …

Retail brand equity: a model based on its dimensions and effects

2013

International audience; Brand equity has been recognized as a key variable in both the academic and professional literature. This article aims to deepen the nature of the retailer equity construct and identify the variables that contribute to its formation, proposing an integrative model based on their dimensions and effects. From an empirical perspective, a survey is carried out with 300 consumers in three retailer categories, in order to analyze the relationships of the model. Due to the formative nature of two of the constructs, the analysis is developed through the partial least squares technique. From the analysis of the results, the importance of store image, perceived store value, an…

Crowdfunding and Social Entrepreneurship: Spotlight on Intermediaries

2019

This study contributes to the literature by describing how crowdfunding platforms that host social entrepreneurship projects build and preserve legitimacy. We study three intermediaries, analyzing the actions they take to ensure that creators and funders perceive crowdfunding as a trustworthy form of alternative finance. This study shows that the legitimacy that funders ascribe to a project&rsquo

Development of trust in the CEO-chair relationship

2017

Purpose The purpose of this paper is to explore the trust development in the dyadic relationship of CEO and chair of the board. Design/methodology/approach A narrative approach is adopted to examine the meanings that CEOs and chairpersons give to trust in their relationship, and to explore trust as an evolving phenomenon that can increase or decline over the course of the relationship. The data include 16 CEO-chair dyads from Finnish limited companies. Findings The results suggest that trust may exist on different levels and evolve in various ways during the course of the relationship. Integrity and agreement on company strategy are proposed to form the foundation for trust in the CEO-chai…

SOCIO-PEDAGOGICAL SUPPORT TO YOUTH PARTICIPATION IN INTEGRATION PROCESS

2016

The purpose of the article is on the basis of theoretical formulations to analyze participation and integration as pedagogical category and socio-pedagogical means, facilitating the participation of youth in integration process in two aspects – in educational system and labour market, linkages between participation and understanding the integration  as terminal (related to life goals), instrumental (means of reaching life goals) and opportune (related to opportunities) value as well as implicants of efficient participation.

Vauraus, luotto, luottamus : talonpoikien lainasuhteet Pohjanlahden molemmin puolin 1796-1830

2014

The assessment of multicultural strength: Design and validation of an Openness to the Other Affective Domain Inventory

2014

The classification of character strengths and virtues by Peterson and Seligman (2004) includes 24 strengths and 6 virtues. Although the development of this classification was inspired by diverse cultural traditions, no one strength or virtue centrally focused on cultural aspects. Fowers and Davidov (2006) have proposed a new multicultural strength or virtue termed as openness to the other. We developed the Openness to the Other Affective Domain Inventory (OADI), a new 6-item measurement instrument to assess affective attraction to the other, that is, fascination with or attraction to culturally diverse others, and affective aversion to the other, that is, distrust of or disgust with cultura…

Voluntary associations and trust in Finland

2009

The article is an empirical study of the hypothesis put forward in theories of social capital, according to which voluntary associations have a positive e ect on trust in people. The central research question of the article is: are association memberships or active participation related to trust towards people in Finland? Looking at the number of association memberships and association registrations shows that association life has been active in Finland. The international comparison shows that particularly in the Nordic countries, people participate in associations on a vast scale. However, it is also important to note that while the old politicalideological associations have lost some of t…

Logos indicating environmental sustainability in wine production: An exploratory study on how do Burgundy wine consumers perceive them

2014

Corrigendum to “Logos indicating environmental sustainability in wine production: An exploratory study on how do Burgundy wine consumers perceive them”Food Research International, Volume 66, December 2014, Page 515; Logos on environmental sustainability could consist of an effective strategy to provide consumers with accurate, understandable and trustworthy information to encourage them to buy environmentally sustainable wines. However, the large number of different logos indicating environmental sustainability available in the market raises the question of whether their associated messages are successfully conveyed to consumers. In this context, the aim of the present exploratory study was…

‘I do not trust any of them anymore’: Institutional distrust and corrective practices in pro-asylum activism in Finland

2022

Although there is extensive research on how institutional trust and distrust play out in the forms political participation takes, the existing research lacks thorough analysis on what trust and distrust actually consist of, that is, how individuals evaluate institutions as trustworthy or not and what consequences this evaluation has for individuals and their relation to the state more broadly. Drawing on qualitative research on Finnish citizens who engage in pro-asylum activism, we examine how institutional distrusting evolves as a reflexive process. By analysing citizens’ trust judgements on institutional practices and actions that follow, we argue that distrust in institutions enhances a…